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Local Marketing Advice for Small Business Owners

Local Marketing Advice for Small Business Owners

Geo-specific marketing is becoming increasingly important for small business owners. This is a strategy where you focus your efforts on the area that your business serves to get better sales results. By narrowing the target you are actually broadening your chances of becoming visible to consumers who will actually use your services or buy your products.

Local marketing is critical to business structures that are not able to offer their services globally. Doctor's offices, lawyers, or moving companies for example usually only work within a certain city. These businesses have to develop methods of standing out in search engines that are not being generated by individuals on the other side of the country. To do this, you have to use geo-specific terms for your website and pages.


Geo-specific Terms - Local Marketing Advice

What Are Geo-Specific Terms?

You know that most people now use the internet to find a service provider in their area, but think about the keywords they put into the search box. Put only "personal injury lawyer" and you are likely to see pages of results that span the entire country. Consumers streamline the process by also adding their city, giving Google more information to sift through. The search results are then more relevant to the actual individual conducting it.

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Top 10 Best Apps for Youth Sports Leagues

Top 10 Youth Sports League Apps

Being in charge of a youth sports league can be a pretty time consuming process. Fortunately, as with everything, there’s an app for that. These cool apps are must-have software for youth sports leagues. They can make communicating with your team, organizing game schedules, and collecting dues much easier and faster, making your life simpler.


Bonzi - Youth Sports League Apps

1) Bonzi

Bonzi is an app designed specifically for sports management, making it a great option for youth sports leagues. Used by over three million users worldwide, Bonzi offers all-in-one sports management solutions that are great for volunteer coaches. It can be used for any sport, and is accessible online and via a dedicated mobile app.

Bonzi offers several different products for different aspects of sports league management:

  • Bonzi Team provides a suite of time-saving sports team management tools, as well as communication tools for players and coaches. You can create a public website for your team, manage announcements via SMS and email, manage the team’s roster, create season schedules, and more.
  • Bonzi League is a league management tool for both hobby and professional sports leagues. This all in one administration tool has a suite of customizable features you can choose from.

One of the great things about Bonzi is that its pricing is designed to be as flexible as possible, to accommodate volunteer-run youth sports teams as well as teams that play on a professional level. Your program can be customized with the features you need, so you can avoid paying extra for features you don’t need. They also offer a sponsorship package that can help cover the program’s costs. [bonzicentral.com]


TeamSideline - Youth Sports League Apps

2) TeamSideline

TeamSideline is another comprehensive sports team management solution that works well for youth sports leagues. It’s available for a flat, budget-friendly price, and their responsive mobile and web app comes with great customer support. It offers a range of features that sports league organizers need, including:

  • Scheduling - TeamSideline includes a full scheduling solution that lets you view standings, stats, scoring, and game schedules.
  • Player Registration - Keep track of team members.
  • Team Registration - Keep track of the different teams in a sports league.
  • Communication - Send automated messages via Email and SMS, complete with analytics like open rates.
  • Websites - Create a dynamic, fully integrated website for your sports league, complete with domain.
  • Team Sites - Integrated into the league website, these private spaces give members of individual teams a place to organize and connect with one another.
  • Automatic Scoring - TeamSideline’s auto coach scoring system makes it easy to score games from your phone.
  • Roster Building - Drag and drop players to assign them to teams.

Like Bonzi, TeamSideline is designed as an all in one sports management solution. [go.teamsideline.com]


RosterBot - Youth Sports League Apps

3) RosterBot

RosterBot is designed to simplify sports team organization, for both team managers and individual players. Features include:

  • Automated invites and RSVPs to let you know who’s coming to games and practices.
  • Team communication tools, including email, live chat, and instant event updates.
  • Money collection and reminders.
  • Game rosters.
  • Accessible from iOS and Android apps.


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Top 7 Best Apps for Small Business Owners

Top 7 Best Apps for Small Business Owners

It seems like there's no rest for a small business owner. Whether you're keeping up with day to day things, or rushing to put out fires, there's always something to be done. It's easy to get overwhelmed by all the different aspects of running your own business, and that's why everyone is not an entrepreneur.

For many business owners, useful mobile apps have been a major benefit - apps aren't just for social media and ordering takeout. There are quite a few apps on the market that can make a big difference in your daily productivity, helping you streamline cumbersome tasks so you can focus on what matters. From financials to client communication, these 7 apps can help make your life as a small business owner a whole lot easier.


QuickBooks Online - Small Business Owner Apps

1) QuickBooks Online

Millions of small businesses worldwide rely on Intuit's QuickBooks software to accept payments, manage invoices, and handle payroll functions. Designed especially for small to midsize businesses, there's a reason why QuickBooks is the most popular choice for bookkeeping. Chances are, your business is already using it.

QuickBooks Online is a cloud service for QuickBooks that allows you to conveniently access your financials from anywhere. With apps available for Windows, iOS, and Android phones and tablets, keeping an eye on your checkbook has never been easier. Plus, with your data backed up in the cloud, you won't have to worry about losing any important files.

While QuickBooks Online is a paid service, it's worth the money. Plans range from $10-24 for the first six months, depending on your needs. If you're not sure, the service offers a 30-day free trial.[quickbooks.intuit.com]


Trello - Small Business Owner Apps

2) Trello

Trello is a simple, streamlined collaborative task management software. With over ten million users worldwide, it's one of the most popular apps for project management. Trello’s design is based on the Kanban task management system, originally developed by Toyota in the 1980s for efficient supply chain management.

On Trello, each project is represented by a "Board", which contains multiple "Lists". On each list, you can create cards representing projects and tasks. Cards can be dragged and dropped from one list to the next as the project progresses through different stages of completion. This project management system works well for many different industries, from content creation to warehousing and logistics. [trello.com]

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5 Invaluable Tips for Effective College Sports Recruiting

5 Invaluable Tips for Effective College Sports Recruiting

Unlike professional sports, where more money is the primary objective, high school athletes have different goals when choosing their college. The sports program you offer is important to them, but so are the academic strengths, social structure and location.

Who Are You Pitching To?

Recruiters can get so caught up in the athletic ability of an athlete that they forget these are still kids. Minors, who are still reliant on mom and dad. The parents will encourage input from their kid when it comes to choosing a college, but never forget that they may have the final word. This means you should be pitching to the parents just as aggressively as you sell your program to the kids. Except with a different focus.


Parents - College Sports Recruiting Tips

Selling Your Collegiate Program to Parents

When you are talking to parents about their kids, and the college they are thinking about going to, the focus should be on the future. A parent wants to know how your school is going to help their son or daughter be better prepared for adulthood. The athletic program is a starting point, but you also have to be ready to answer questions about the type of academic education their children are going to have access to.

It helps if you already know a little about the student, and what their aspirations are. This way you can talk specifically about the classes your school offers that help them to meet their goals. If they have an interest in engineering, talk about the individual achievements of the professors and prior students who have graduated from that program. Parents typically think in the long term when it comes to their children, and they want to make sure that theirs will have an abundance of available opportunities once college is over or sports are no longer an option.

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Will Online Church Replace Traditional Church Gatherings?

Will Online Church Replace Traditional Church Gatherings?

If you attend church on a regular basis, then you’ve probably noticed that many churches are modernizing their approach to worship and congregational gatherings. While most churches still hold physical worship services, many are also dabbling in online media, podcasts, and live streaming services. But what does this mean for the future?


Top 5 Types of Church Technology

Top 5 Types of Church Technology

When you think about church, technology probably isn't the first thing that comes to mind. But take a look around and you’ll see that technology is making major moves in this industry. And despite some friction and pushback from certain individuals and groups, it appears that the technological disruption is largely positive. Here are a few current tech trends for churches:


Online Media - Church Technology

1) Online Media

In an age where a lot of small and local businesses have yet to fully realize the potential of online media, churches – by and large – are strategically allocating resources to this important area of visibility. This includes website development, social media, and video production.

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Your Guide to DialMyCalls' Voice Broadcasting

DialMyCalls Voice Broadcasting Tips & Tricks

DialMyCalls is an easy, convenient way to send out mass phone calls. In just a few clicks, you can record your message and send it to hundreds or even thousands of people. This guide will walk you through the basics of sending out a voice broadcast with DialMyCalls.

Sending Voice Broadcasts with the DialMyCalls Web App

DialMyCalls makes sending out a mass voice message surprisingly easy. Rather than painstakingly calling people one at a time -- a tall order when you have hundreds or even thousands of numbers -- you can call all of your contacts at once. It's fast, cost-effective, and capable of reaching thousands of contacts per minute. Whether you're sending out reminders to middle school students' parents, or contacting customers who've provided their phone numbers, voice broadcasting can be a very powerful communication tool.

In just a few simple steps, you can send out your very first voice broadcast.


Send Broadcasts - Voice Broadcasting Tips

Send Your Voice Broadcast

Sending a message with DialMyCalls is quite simple. First, you'll need to record your voice message. You can also store pre-recorded messages in your account, which you can use any time. After you've recorded the message, it's time to choose which contacts it will be sent to. Your contact list can be imported from a CSV or Excel file in just a few clicks, so you won't have to manually re-enter the information.

You can also edit your Caller ID info, as well as designate a future time at which the voice broadcast will be sent. Then, you're ready for DialMyCalls to send out your phone call.

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