If you're running a hair salon, you're probably looking for every advantage you can get when it comes to marketing your business. We get it - in the highly-competitive world of cosmetology, you need every edge you can get over the competition!
Well, you're in luck. You've just stumbled across the perfect resource - keep reading, and learn about the top 5 marketing tools you can use to help your hair salon succeed, and bring in more customers!
1. Social Media Platforms
Social media is a total godsend to hair salons. It's never been easier to engage with both past and potential customers, share photos of your work, and offer discounts, giveaways, and more!
But not all social media platforms are built alike. We recommend you focus your marketing efforts on 2 primary channels - Facebook and Instagram. Here are some tips on using each social media platform to its fullest potential!
- Facebook - Facebook is a great place to share the stories of your customers, photos of your salon and your customers, and longer-form web content! You can post just about anything on Facebook - and best of all, it's easy to share content from other pages! This can help you maintain an active presence on your Facebook page, while minimizing the amount of time you have to spend writing new posts.
- Instagram - Instagram is the ideal place to share photos of your work. In fact, it's a good idea to get into the habit of asking each customer whether or not they'd be willing to be featured on your Instagram account. By featuring your customers and their new hairstyles, you can easily post multiple times per day, and give potential visitors a more in-depth look at the typical styles and cuts available at your salon!
Used correctly, these two social media platforms are incredible tools for salon owners, and can really help you build your brand image, and a larger client base!
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SMS marketing is, to put it lightly, a revolution in the world of marketing, especially for restaurant owners. The numbers behind SMS marketing are staggering. Over 98% of all SMS messages are opened, and a vast majority of these messages are opened within minutes of receipt. In addition, 44% of all people have opted into at least 1 SMS campaign - so it's clear that consumers are willing to share their phone number if they trust a business with their information.
Compare this to email, which usually hovers around a 25% open rate, and the benefits are clear. SMS messaging offers a way that companies can get in touch with their customers immediately and effectively - making it absolutely indispensable for restaurant owners.
Setting up an SMS messaging campaign can be quite easy too - modern tools like DialMyCalls feature an intuitive user interface that makes it easy to organize your contacts, lists of phone numbers, and custom messages.
So if you're a restaurant owner looking to take your business to the next level, read on - and see 5 ways that you can take advantage of advanced SMS marketing from DialMyCalls.
1. Send Lunch Specials
One of the biggest challenges facing restaurants is impulsivity - most people don't really think ahead about where they want to go to lunch. When lunchtime rolls around, they'll just do a quick poll of their coworkers, or head to one of their regular spots. There's not usually a whole lot of thought or consideration involved - and if they don't remember your restaurant, they just won't go there.
However, if you send out specialized, custom lunch specials with coupons to your loyal customers at lunchtime, they're much more likely to remember your restaurant - and take advantage of the special offer.
The more a person eats at your restaurant, the more likely they are to come back - so sending lunchtime reminders and special discounts is a fantastic way to build up your customer base.
2. Promote Special Events and Offers to Regulars
People like to feel special - that's just a fact. And if you have a list of regulars at your restaurant - people who have been eating at your establishment weekly or daily for long periods of time - you should consider rewarding them! They'll love you for it, and they'll spread the word about your restaurant to your friends.
Using DialMyCalls, you can set up a specialized list of your most valuable customers, and send them promotions and special offers. You can offer them discounts on their favorite dishes, or rewards for bringing friends to your restaurant.
Whatever your offer may be, make sure they realize that it's exclusive - and that normal, everyday customers don't get these same offers. This will increase brand loyalty, and make your best customers feel more valued.[click to continue...]
Believe it or not, text messaging can be a surprisingly effective marketing channel. In 2013, mobile marketing grew by over 100%, and part of this growth was an increase in SMS marketing. Nearly a third of consumers have subscribed to mobile messaging from brands, illustrating that people really are receptive to this form of advertising. Of those who have subscribed, two thirds have made a purchase as a result of receiving a relevant SMS marketing message.
With an open rate of an astounding 98%, versus 22% per emails, SMS marketing looks promising. For many brands, implementing an SMS strategy can bring a considerable return on investment, it can increase web and in-store traffic, generate sales, and strengthen relationships with existing customers.
Although SMS messaging isn't well suited for every niche or industry, it works very well for many types of companies, notably retailers, restaurants, and nonprofit organizations. But is SMS a good option for your business?
What Kinds of Businesses Do Well with SMS?
There are a few types of businesses and non-business entities that are likely to see good results from marketing and advertising via SMS. Some of these include:
- Brick and mortar retailers
- Ecommerce retailers
- Specialty stores
- Food trucks
- Nonprofit organizations
That's not to say that other industries can't see success from an SMS campaign, text messaging tends to work particularly well for these kinds of businesses.
SMS Marketing for Retail
For both online and brick-and-mortar retailers, SMS marketing can encourage customers to make a purchase. Many retail stores across the country are implementing SMS as part of their marketing strategies, offering coupons, deals, and sale reminders to returning customers. While mobile coupon codes are a popular choice for text message promotion, that's not the only option. Some of the most popular types of promotional SMS messages for retail stores include:
- Announcing product launches to create buzz
- Limited time mobile coupons to encourage customers to make a purchase in the near future
- Reminders about annual clearance sales
Mobile messaging reminds your customers about your brand, offering the incentives to shop with you, and not your competitors. Because SMS messages aren't intrusive, consumers tend to respond well to them.
SMS Marketing for Restaurants
Restaurants can also benefit from SMS marketing. Offering deals, specials, and coupon codes can invite your customers to return and take advantage of limited time offers. Like retail stores, restaurants -- as well as food trucks, bars, and other establishments -- can bring in more foot traffic with SMS promotions.[click to continue...]
With the world's eyes now accustomed to reading the small screen of their smartphone, it was only a matter of time before a way was discovered to advertise through them. SMS text alerts as a marketing tool have proven to be highly successful in a number of different applications, and are ideal for businesses both big and small, so long as you know how to properly take advantage of it.
The best thing about SMS marketing campaigns is that they are inexpensive in comparison to other methods of advertising your service, business or product. Plus, there is no real technical knowledge needed beyond being able to come up with compelling messages. This is especially true of bulk messaging, or what some refer to as text blasting.
How Does Bulk Messaging Work?
Bulk messaging follows the same concept as a group email, except the recipients receive their message right on their phone. Since most providers of this type of service have an address book for you to store your contact numbers, the process for creating and sending the message is simple and should take just a few minutes.[click to continue...]
The cell phone has evolved into much more than just a phone. It provides you with access to music, video games, your social networks and of course instant advertising. With the high probability that an SMS text message will be read, businesses have begun using them as a way to draw in new customers.
Businesses have quickly learned the value of text messaging as a marketing tool. This is an inexpensive way of reaching thousands instantly with just a click of the send button. Yet like email marketing, a business must ask permission of the consumer first before they start sending special deals and event invites via text message.
Building an opt-in list is a must if you plan on using a text message campaign to build your business. You don't want a random list of names, but rather a database of interested customers where you can personalize messages based on what you know about them. This is not nearly as hard as you think with a carefully crafted plan for gathering opt-in numbers.[click to continue...]
Private healthcare facilities are faced with countless challenges starting with keeping a steady stream of patients, improving their care and managing your costs. It is not easy to make a busy medical practice more productive, but once you start identifying your key problem areas you can start finding solutions one by one.
Your two best resources for pinpointing issues that are holding your practice back are the staff members and your patients. Start talking to them and you will find a myriad of ways where you can improve office efficiency.
1. Put Your People Where Their Strengths Are
One of the first things to look at is how you are utilizing your staff members. Are trained nurses and aides getting stuck behind the reception desk? That is taking them away from patient care, slowing down the flow of patients through the office. Make sure you have enough qualified people behind your front desk so that your medical support staff is able to utilize their special skills where they are needed the most.[click to continue...]
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