Believe it or not, text messaging can be a surprisingly effective marketing channel. In 2013, mobile marketing grew by over 100%, and part of this growth was an increase in SMS marketing. Nearly a third of consumers have subscribed to mobile messaging from brands, illustrating that people really are receptive to this form of advertising. Of those who have subscribed, two thirds have made a purchase as a result of receiving a relevant SMS marketing message.
With an open rate of an astounding 98%, versus 22% per emails, SMS marketing looks promising. For many brands, implementing an SMS strategy can bring a considerable return on investment, it can increase web and in-store traffic, generate sales, and strengthen relationships with existing customers.
Although SMS messaging isn't well suited for every niche or industry, it works very well for many types of companies, notably retailers, restaurants, and nonprofit organizations. But is SMS a good option for your business?
What Kinds of Businesses Do Well with SMS?
There are a few types of businesses and non-business entities that are likely to see good results from marketing and advertising via SMS. Some of these include:
- Brick and mortar retailers
- Ecommerce retailers
- Specialty stores
- Food trucks
- Nonprofit organizations
That's not to say that other industries can't see success from an SMS campaign, text messaging tends to work particularly well for these kinds of businesses.
SMS Marketing for Retail
For both online and brick-and-mortar retailers, SMS marketing can encourage customers to make a purchase. Many retail stores across the country are implementing SMS as part of their marketing strategies, offering coupons, deals, and sale reminders to returning customers. While mobile coupon codes are a popular choice for text message promotion, that's not the only option. Some of the most popular types of promotional SMS messages for retail stores include:
- Announcing product launches to create buzz
- Limited time mobile coupons to encourage customers to make a purchase in the near future
- Reminders about annual clearance sales
Mobile messaging reminds your customers about your brand, offering the incentives to shop with you, and not your competitors. Because SMS messages aren't intrusive, consumers tend to respond well to them.
SMS Marketing for Restaurants
Restaurants can also benefit from SMS marketing. Offering deals, specials, and coupon codes can invite your customers to return and take advantage of limited time offers. Like retail stores, restaurants -- as well as food trucks, bars, and other establishments -- can bring in more foot traffic with SMS promotions.[click to continue...]
With the world's eyes now accustomed to reading the small screen of their smartphone, it was only a matter of time before a way was discovered to advertise through them. SMS text alerts as a marketing tool have proven to be highly successful in a number of different applications, and are ideal for businesses both big and small, so long as you know how to properly take advantage of it.
The best thing about SMS marketing campaigns is that they are inexpensive in comparison to other methods of advertising your service, business or product. Plus, there is no real technical knowledge needed beyond being able to come up with compelling messages. This is especially true of bulk messaging, or what some refer to as text blasting.
How Does Bulk Messaging Work?
Bulk messaging follows the same concept as a group email, except the recipients receive their message right on their phone. Since most providers of this type of service have an address book for you to store your contact numbers, the process for creating and sending the message is simple and should take just a few minutes.[click to continue...]
The cell phone has evolved into much more than just a phone. It provides you with access to music, video games, your social networks and of course instant advertising. With the high probability that an SMS text message will be read, businesses have begun using them as a way to draw in new customers.
Businesses have quickly learned the value of text messaging as a marketing tool. This is an inexpensive way of reaching thousands instantly with just a click of the send button. Yet like email marketing, a business must ask permission of the consumer first before they start sending special deals and event invites via text message.
Building an opt-in list is a must if you plan on using a text message campaign to build your business. You don't want a random list of names, but rather a database of interested customers where you can personalize messages based on what you know about them. This is not nearly as hard as you think with a carefully crafted plan for gathering opt-in numbers.[click to continue...]
Private healthcare facilities are faced with countless challenges starting with keeping a steady stream of patients, improving their care and managing your costs. It is not easy to make a busy medical practice more productive, but once you start identifying your key problem areas you can start finding solutions one by one.
Your two best resources for pinpointing issues that are holding your practice back are the staff members and your patients. Start talking to them and you will find a myriad of ways where you can improve office efficiency.
1. Put Your People Where Their Strengths Are
One of the first things to look at is how you are utilizing your staff members. Are trained nurses and aides getting stuck behind the reception desk? That is taking them away from patient care, slowing down the flow of patients through the office. Make sure you have enough qualified people behind your front desk so that your medical support staff is able to utilize their special skills where they are needed the most.[click to continue...]
The services provided by utility companies are vital for their customers. Whether it be water, gas or electricity, temporarily cutting the service is going to cause some inconvenience. In order to cut down on the amount of customers calling into the office asking why the service is disrupted and when it will be resumed, you can save everyone the headache by executing a plan for outages that has every customer involved in the communication loop.
1) Plan Ahead
Once you know there is work that needs to be done which requires a disruption, your engineers should start planning on how it can be accomplished most efficiently. As much preparation as possible should be done ahead of time, and practice sessions performed to ensure that are no surprises that will cost more time.[click to continue...]
So you've decided to put your musical talents to good use and start teaching students the fundamentals of guitar, piano or any other instrument you have a special talent for. Being able to make a living doing something you love is a gift not to be taken lightly. The only problem you have now is getting students enrolled, and getting them as passionate about playing music as you are.
Follow these top 5 marketing tips, and your music classes will be rocking and rolling in no time:
1. Promote Your Music Lessons
You are not going to get any students until you start letting them know about your classes. Ask your local schools if you can do quick presentations in classes to recruit interested students. Hang flyers at local churches, community centers, colleges, and even busy supermarkets. The more people hear of your classes the more sign-ups you will get.[click to continue...]
Sign up now and try our services for free!
Use the promo code DMCBLOG and get 25 free extra credits