There are some very scary statistics regarding new restaurants and their likelihood of failure. At worse, some reports claim that 90% will close within a year, while a study conducted by Ohio State University says 60% and then 80% by year 5.
No matter how you slice it, those are terrifying numbers to think about if you are a restaurant owner. To avoid becoming one of those statistics, work on building a strong customer base using these top 7 tips:
1) Live By the Rule of Seven
There is a saying in the restaurant business that you make one guest in your restaurant happy, you have created one good repeat customer. When you make one mad, they are going to share their bad experience with 7 of their closest friends. Stress over the top service in your restaurant at all times, and go to any length to ensure that no one leaves that is not satisfied with their experience.
2) Be Creative in Your Marketing
Create a Facebook page and utilize Twitter to tweet out menu changes and specials. Social media is a fantastic form of free advertising that can reach thousands of potential customers.[click to continue...]
The new revolution of business has become faceless. With the amount of sales being done online and through phones it has become difficult to retain customers with a friendly smile and hand shake. Today's retail and service industry has to be creative and use modern technology to build and then retain a strong customer base. Not just one that keeps coming back, but one that will also feel so good about you that they refer you to their friends.
The most effective way of retaining customer loyalty is to gently remind them of your goods or services. This can be done discreetly and without being obtrusive using a customer notification system. Unlike push notifications, automated customer notifications can relay a sense of personalization that is more appealing in this cold computer age.
Let your customers know that you offer automated notifications via phone call or text message and have them opt-in to receive those messages. Opting in can be done via SMS keyword for text messages or by having them agree to receive the phone calls with a sign up form on your website or in your store.
The most obvious text message you can send to a group of your consumers would be to inform them of a sale or special offer that is just for them. To make yours stand out against your competitors make sure it has a personal touch.[click to continue...]
Any professional or personal service company can benefit from an appointment reminder service. The bottom line is a suddenly empty slot in your daily appointment calendar is hurting your bottom line. One easy way around this is by using an automated service that can remind them of the date and time scheduled for your next appointment.
The industry being hurt most by missed appointments is the medical industry. Patient no-shows and late call outs can be as high as 8%. Patients may not realize that they are costing you money when they don't show up because they are not considering the overhead costs that it takes to run your office. If you are finding that you have blocks of unprofitable free time throughout the day due to missed appointments, you should be considering implementing an appointment reminder service to help eliminate them.
Automated phone messages can serve as a reminder of the details of your scheduled appointment. The message should be short and to the point, mentioning the purpose of the appointment, the date and the time. You could also politely mention other useful information such as if they are a no-show how they will be billed.[click to continue...]
Just a heads that it is important as a business to follow all the FCC and your state laws regarding sending automated phone calls or texts. You need to make sure your customers have opted in to receive any kind of message from you, and never send any kind of unsolicited message. For texting you can have your customers opt-in to a list via text message, for example text COMPANY NAME to 80123 (our short code), which will opt them in to receive alerts from you. For phone calls you need expressed written consent from them agreeing to receive your messages.
In order to survive in the small business world owners have to be quick on their feet to think outside of the box. Competition is fierce and in order to retain your customer base you have to be able to offer them something that nobody else, or at least not as well. One example of this is developing an over the top customer service experience that is friendly and informative, yet non-invasive and an excellent way to do that is with a voice broadcasting service.
Every imaginable type of small business should be communicating with their clients and customers. From service based industries like hair salons and HVAC companies to retailers both online and face to face, active communication will help keep you at the forefront of their minds. Look at a few ways different small businesses can use automated calling to retain strong ties with their consumers.[click to continue...]
Gyms and fitness clubs using mass member notifications for anything sales-related are required to follow all the FCC and your state laws regarding sending automated phone calls or texts. Your gym members, both new and old, are required to opt in to receive any kind of message from you, and you must never send any kind of unsolicited message. For texting you can have your customers opt-in to a list via text message, for example text COMPANY NAME to 80123 (our short code), which will opt them in to texts from you. For phone calls you need expressed written consent from them agreeing to receive your messages.
DialMyCalls provides automated calling and SMS services that allow gym and fitness clubs to alert all of their members instantly.[click to continue...]
Real estate owners sending tenant reminders must follow all the FCC and your state laws regarding sending automated phone calls or texts. Your tenants are required to opt in to receive any kind of message from you, and you must never send any kind of unsolicited message. For texting you can have your tenants opt-in to a list via text message, for example text COMPANY NAME to 80123 (our short code), which will opt them in to texts from you. For phone calls you need expressed written consent from them agreeing to receive your messages.[click to continue...]
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