When it comes to email marketing, MailChimp is the gold standard. Founded in 2001 the service is almost unparalleled in its ease of use, versatility, and integration. MailChimp is an indispensable tool for marketers around the world, whether they’re selling a product online or promoting a charitable nonprofit.
MailChimp is capable of seamless integration with quite a few different apps. From e-commerce platforms and content management systems, to CRM and project management tools, MailChimp integration is surprisingly versatile. Here are sixteen of the best apps that integrate easily with MailChimp.
1) Shopify Integration
Shopify is one of the most widely used e-commerce platforms. During the checkout process, Shopify can ask your customers if they’d be interested in receiving promotional emails from your brand. If they agree, MailChimp for Shopify will automatically add their email address to your list. The customers are also automatically added to their own list, making it simple to target emails specifically to former customers.
But that's not all -- it can also send e-commerce data directly to your MailChimp account, giving you valuable insight into your customers’ purchase behavior, geographic location, and other valuable information. It also picks up on sales that were directly generated by your email campaigns, helping you accurately measure your ROI on each promotion.[shopify.com]
2) Facebook Integration
Facebook is the worlds most widely used social network. Whether you’re targeting teenagers or senior citizens, your audience probably uses this ubiquitous social platform. Your fans and followers are more likely to take action if you make it as easy as possible to sign up for your emails. With Mailchimp's Facebook integration, you can easily add an email signup form directly to your Page.
Mailchimp can also integrate with Facebook Custom Audiences, which allows you to target ads to specific subsets of your customers. You can sync your entire MailChimp list with Facebook or upload it as a CSV file, helping you broadcast engaging, relevant ads direct to your Facebook audience. [facebook.com]
3) Power BI Integration
Power BI is a visualization program for analytics and data, helping you and your team share insights and examine detailed data. It presents your business' information on a single dashboard, letting you create visually striking reports and build robust data models.
Power BI can pull data from your MailChimp account to generate a dashboard for it, helping you explore data from your email campaigns. You can pinpoint which subscribers are most engaged, find out what geographic locations respond the best, and evaluate trends over time. Best of all, you don't need any coding abilities to use the program.[powerbi.microsoft.com][click to continue...]
Robocalls are commonly categorized as political calls that are sent out to Americans in an effort to collect votes in an upcoming election. What millions of people don't realize is that other organizations use robocalls to send out extremely important messages. Schools, churches, nonprofits, sports leagues, and countless other groups rely on robocalls to send out important messages in a timely fashion.
What types of robocalls do Americans receive throughout the year? DialMyCalls.com recently conducted an online survey to find out what types of automated calls were being sent out, the results are below:
There are quite a few apps out there that are designed to help businesses run more smoothly. From project management to lead generation, these helpful web and mobile technologies make our lives so much easier. This is also true for nonprofits. Nonprofits face unique challenges, but many of the same apps can provide significant benefits for these organizations. Here are some of the best apps available for nonprofit foundations.
1) One Today by Google
One Today is a mobile app from Google that features a different nonprofit every day. Users can donate $1 or match peer donations. To be approved, you'll need to register with Google for Nonprofits. [onetoday.google.com]
2) Check-in for Good
Check-in for Good can turn any business or event venue into a hub for donations and raising awareness. This app uses location-based technology to help your donors find donation hotspots. By checking in, they can conveniently send a micro-donation to your cause. [checkinforgood.com]
VolunteerMatch makes it easier than ever to find volunteer workers for your next event or fundraiser. People can search the site by location, skills, and interests, helping them find places to volunteer their time. You can create a free account with the app to attract local volunteers who care about your cause. [volunteermatch.org]
4) One Day's Wages
One Day's Wages is a grassroots movement that encourages users to donate one day's wages to fight world poverty. If your nonprofit's cause is similar, you can partner with them and work together to better the world. [onedayswages.org][click to continue...]
Running a food truck business can be a rewarding opportunity to show off your food making skills, as long as you can get customers to your truck. This type of "on the move" business puts you at a slight disadvantage against the typical eatery since a loyal fan may not always know where to find you. You could invest in a megaphone, neon lights or even a bat signal to stand out where you're parked, or you could take the easy route and market your business through text messages.
SMS marketing is an easy and cost effective way of keeping in contact with your loyal customers. The concept is simple, they "opt in" to your service by giving you their cell phone number - just offer a free drink in exchange for those digits and you'll be amazed at how many oblige - then you are permitted to send text messages directly to their phone. This is made even easier with an SMS marketing provider, since these companies will store the numbers for you and allow for bulk texts to be sent to all your customers at once.
Still not sure how this could help boost your food truck business sales? These 5 text message marketing tips will help to drive the point home:
1. Broadcast Your Location
If your food truck is one that is always on the move, then you already know the frustration of knowing there are customers out there craving your meals, but have no idea where you're at today. You may already use Twitter or Facebook to help your customers keep up with your whereabouts, but imagine how much faster a text message would be. Some probably don't even log into those accounts until they are already biting into a sandwich, but they are checking their text messages all day long.[click to continue...]
For decades, businesses have recognized the benefit of bringing new minds aboard that are coming straight out of college. The job of a college recruiter is to entice the best and brightest to become a part of whatever team they are working for. The stakes are high and the competition tough, making it imperative that college recruiters learn how to make connections with this emerging job pool at their level and build strong relationships that last.
Create a Compelling Online Presence
Your potential new employees are born of the digital age, and are accustomed to communicating online. In order to attain their interest, your company needs to be online too, tweeting, posting and even blogging on a regular basis. Make it as personal as possible by using names and pictures. Choose individuals with strong personalities that people generally migrate, to manage your social presence online, and give them some liberty when it comes to engaging with college students you want on your payroll.[click to continue...]
Parts of the U.S. are already seeing snow in their forecast, making it imperative that you get your house winter ready. Winter weather causes a lot of wear and tear on a home, most of which can be prevented with a few quick tweaks and fixes while the leaves are still falling from the trees:
1) Start by Sealing Any Leaks
Winter heating costs will skyrocket quickly if your home is prone to letting in the cold air. Use a candle and hold it to the frames of your windows and outside doors to check for any drafts blowing in. Electrical outlets and holes for plumbing entry are also common culprits of a leaky home. Replace worn weather stripping and door stops, fill leaks with caulking and extra insulation where necessary to make sure that you are getting the most benefit from your home's heating system, without having to remortgage your home to fund it.[click to continue...]
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