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Customer Mass Communication Solutions Archives

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How to Retain Members in Your Gym

How to Retain Members in Your Gym

Many gym directors focus most of their efforts on the recruitment of new members – especially when it’s summer, or the New Year swings around. This is important – many gyms rely on the profit gained from new members to continue operating. However, just recruiting new members to your gym is not enough to ensure your success. In fact, most gyms and health clubs suffer from a 50 yearly “attrition” rate – meaning that around 50% of your membership will leave each year. Reducing this number is critical to maintaining profitability, and running a more successful gym. Not only that, long-term members can be significantly more profitable to your gym. According to a 1990 study by Reichheld & Sasser, a 5-year member of a gym can be up to 377% more profitable than a new member. Finally, the competition in the marketplace is getting stiffer. The number of U.S. gyms

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Hair Salon Marketing Tips and Tricks

Hair Salon Marketing Tips and Tricks

If you’re running a hair salon, you’re probably looking for every advantage you can get when it comes to marketing your business. We get it – in the highly-competitive world of cosmetology, you need every edge you can get over the competition! Well, you’re in luck. You’ve just stumbled across the perfect resource – keep reading, and learn about the top 5 marketing tools you can use to help your hair salon succeed, and bring in more customers! 1. Social Media Platforms Social media is a total godsend to hair salons. It’s never been easier to engage with both past and potential customers, share photos of your work, and offer discounts, giveaways, and more! But not all social media platforms are built alike. We recommend you focus your marketing efforts on 2 primary channels – Facebook and Instagram. Here are some tips on using each social media platform to

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5 Ways Restaurant Owners Can Take Advantage of SMS Marketing

5 Ways Restaurant Owners Can Take Advantage of SMS Marketing

SMS marketing is, to put it lightly, a revolution in the world of marketing, especially for restaurant owners. The numbers behind SMS marketing are staggering. Over 98% of all SMS messages are opened, and a vast majority of these messages are opened within minutes of receipt. In addition, 44% of all people have opted into at least 1 SMS campaign – so it’s clear that consumers are willing to share their phone number if they trust a business with their information. Compare this to email, which usually hovers around a 25% open rate, and the benefits are clear. SMS messaging offers a way that companies can get in touch with their customers immediately and effectively – making it absolutely indispensable for restaurant owners. Setting up an SMS messaging campaign can be quite easy too – modern tools like DialMyCalls feature an intuitive user interface that makes it easy to organize

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Is SMS Marketing Right for Your Business?

Is SMS Marketing Right for Your Business?

Believe it or not, text messaging can be a surprisingly effective marketing channel. In 2013, mobile marketing grew by over 100%, and part of this growth was an increase in SMS marketing. Nearly a third of consumers have subscribed to mobile messaging from brands, illustrating that people really are receptive to this form of advertising. Of those who have subscribed, two thirds have made a purchase as a result of receiving a relevant SMS marketing message. With an open rate of an astounding 98%, versus 22% per emails, SMS marketing looks promising. For many brands, implementing an SMS strategy can bring a considerable return on investment, it can increase web and in-store traffic, generate sales, and strengthen relationships with existing customers. Although SMS messaging isn’t well suited for every niche or industry, it works very well for many types of companies, notably retailers, restaurants, and nonprofit organizations. But is SMS

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Tips and Pitfalls of Direct Marketing Through Bulk SMS

Tips and Pitfalls of Direct Marketing Through Bulk SMS

With the world’s eyes now accustomed to reading the small screen of their smartphone, it was only a matter of time before a way was discovered to advertise through them. SMS text alerts as a marketing tool have proven to be highly successful in a number of different applications, and are ideal for businesses both big and small, so long as you know how to properly take advantage of it. The best thing about SMS marketing campaigns is that they are inexpensive in comparison to other methods of advertising your service, business or product. Plus, there is no real technical knowledge needed beyond being able to come up with compelling messages. This is especially true of bulk messaging, or what some refer to as text blasting. How Does Bulk Messaging Work? Bulk messaging follows the same concept as a group email, except the recipients receive their message right on their

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Tips on Getting Started With an SMS Marketing Campaign

Tips on Getting Started With an SMS Marketing Campaign

The cell phone has evolved into much more than just a phone. It provides you with access to music, video games, your social networks and of course instant advertising. With the high probability that an SMS text message will be read, businesses have begun using them as a way to draw in new customers. Businesses have quickly learned the value of text messaging as a marketing tool. This is an inexpensive way of reaching thousands instantly with just a click of the send button. Yet like email marketing, a business must ask permission of the consumer first before they start sending special deals and event invites via text message. Building an opt-in list is a must if you plan on using a text message campaign to build your business. You don’t want a random list of names, but rather a database of interested customers where you can personalize messages based

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Is Your Medical Practice Running Efficiently?

Is Your Medical Practice Running Efficiently?

Private healthcare facilities are faced with countless challenges starting with keeping a steady stream of patients, improving their care and managing your costs. It is not easy to make a busy medical practice more productive, but once you start identifying your key problem areas you can start finding solutions one by one. Your two best resources for pinpointing issues that are holding your practice back are the staff members and your patients. Start talking to them and you will find a myriad of ways where you can improve office efficiency. 1. Put Your People Where Their Strengths Are One of the first things to look at is how you are utilizing your staff members. Are trained nurses and aides getting stuck behind the reception desk? That is taking them away from patient care, slowing down the flow of patients through the office. Make sure you have enough qualified people behind

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5 Useful Tips for a Planned Utility Company Outage

5 Useful Tips for a Planned Utility Company Outage

The services provided by utility companies are vital for their customers. Whether it be water, gas or electricity, temporarily cutting the service is going to cause some inconvenience. In order to cut down on the amount of customers calling into the office asking why the service is disrupted and when it will be resumed, you can save everyone the headache by executing a plan for outages that has every customer involved in the communication loop. 1) Plan Ahead Once you know there is work that needs to be done which requires a disruption, your engineers should start planning on how it can be accomplished most efficiently. As much preparation as possible should be done ahead of time, and practice sessions performed to ensure that are no surprises that will cost more time. 2) Have Your Plans Readily Available for Your Customer When new customers sign on for your service, a

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5 Effective Methods of Raising the Tempo for Your Music Classes

5 Effective Methods of Raising the Tempo for Your Music Classes

So you’ve decided to put your musical talents to good use and start teaching students the fundamentals of guitar, piano or any other instrument you have a special talent for. Being able to make a living doing something you love is a gift not to be taken lightly. The only problem you have now is getting students enrolled, and getting them as passionate about playing music as you are. Follow these top 5 marketing tips, and your music classes will be rocking and rolling in no time: 1. Promote Your Music Lessons You are not going to get any students until you start letting them know about your classes. Ask your local schools if you can do quick presentations in classes to recruit interested students. Hang flyers at local churches, community centers, colleges, and even busy supermarkets. The more people hear of your classes the more sign-ups you will

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7 Restaurant Industry Tips For Building A Solid Customer Base

7 Restaurant Industry Tips For Building A Solid Customer Base

There are some very scary statistics regarding new restaurants and their likelihood of failure. At worse, some reports claim that 90% will close within a year, while a study conducted by Ohio State University says 60% and then 80% by year 5. No matter how you slice it, those are terrifying numbers to think about if you are a restaurant owner. To avoid becoming one of those statistics, work on building a strong customer base using these top 7 tips: 1) Live by the Rule of Seven There is a saying in the restaurant business that you make one guest in your restaurant happy, you have created one good repeat customer. When you make one mad, they are going to share their bad experience with 7 of their closest friends. Stress over the top service in your restaurant at all times, and go to any length to ensure that no

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