If you're running a hair salon, you're probably looking for every advantage you can get when it comes to marketing your business. We get it - in the highly-competitive world of cosmetology, you need every edge you can get over the competition!
Well, you're in luck. You've just stumbled across the perfect resource - keep reading, and learn about the top 5 marketing tools you can use to help your hair salon succeed, and bring in more customers!
1. Social Media Platforms
Social media is a total godsend to hair salons. It's never been easier to engage with both past and potential customers, share photos of your work, and offer discounts, giveaways, and more!
But not all social media platforms are built alike. We recommend you focus your marketing efforts on 2 primary channels - Facebook and Instagram. Here are some tips on using each social media platform to its fullest potential!
- Facebook - Facebook is a great place to share the stories of your customers, photos of your salon and your customers, and longer-form web content! You can post just about anything on Facebook - and best of all, it's easy to share content from other pages! This can help you maintain an active presence on your Facebook page, while minimizing the amount of time you have to spend writing new posts.
- Instagram - Instagram is the ideal place to share photos of your work. In fact, it's a good idea to get into the habit of asking each customer whether or not they'd be willing to be featured on your Instagram account. By featuring your customers and their new hairstyles, you can easily post multiple times per day, and give potential visitors a more in-depth look at the typical styles and cuts available at your salon!
Used correctly, these two social media platforms are incredible tools for salon owners, and can really help you build your brand image, and a larger client base!
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It could be argued that communication is the basis of just about everything in our modern world - and this is especially true in the small business world. Strong lines of communication are absolutely essential to ensuring the success of a small business.
This includes both internal communication among team members, and external communication to customers, clients, and others. Great communication leads to a healthy company, strong growth, and success - while poor communication can often have the opposite effect.
In this article, we'll take a look at 5 reasons why your business should make great communication its number one priority. Read on - and change your business for the better.
1. Builds Better Relationships
Communication is the basis of relationship-building. Relationships are built and maintained by consistent, positive interactions with others. Effective communication skills and a friendly corporate atmosphere are both essential for this step.
Employees can be encouraged to enhance their communication skills through mandatory training sessions, and your HR department should also emphasize the importance of communication skills throughout the on-boarding process. Doing so allows all of your employees to be on the same page about communication - and provides a healthy environment in which relationships can be built.
Small businesses should also encourage communication from a top-down, corporate level. If you are running a business, you should make it clear that you are focusing on openness, honesty, and communication at a corporate level, and that you expect your employees to interact with you openly, just as they would interact with each other.
Doing so will help you build a strong corporate atmosphere of communication, and a relationship-based company that is tightly knit, loyal, and totally dedicated to their jobs.
2. Facilitates Innovation
How many great ideas have been lost because an employee wasn't able to talk about them? If your employees feel uncomfortable challenging your ideas - or presenting ideas of their own - your company will suffer, and innovation will stagnate.
Open, comfortable communication of new, innovative ideas is crucial for further business growth. A corporate atmosphere that encourages innovation and the sharing of ideas will enjoy massive benefits when it comes to innovation.
Every idea that an employee has for your business should be heard, whether it's a good idea or not. If employees feel free to share their innovative ideas - no matter how radical - free of judgment, you'll be shocked at how many interesting and useful ideas you can take advantage of to help grow your business.[click to continue...]
The DialMyCalls development team is constantly working on adding new features and improvements to our mass notification system. This month (May 2017) brought a plethora of changes which include a new customer support chat system, UI improvements and the addition of enhancements to several of our existing features. Please take a few moments to take a look at the current changelog below --- this changelog will be updated throughout the month:
May 22, 2017 --
- Intercom chat button is now located on right side of website.
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- Text-to-Speech has received its second improvement this month. Customers are now able to click on "Click Here For Advanced Recordings" to open a dialog box that displays code that can be added into a text-to-speech recording to have more control over the playback. The examples displayed offer the ability to add pauses in recordings and also gives customers the ability to emphasize certain words.
If you're involved in a charity or nonprofit in any capacity, you probably understand the importance of communicating effectively with donors. Great donor communication is the key to the continued success of your organization, and most nonprofit, charitable organizations rely heavily on donor generosity to continue doing business.
Because of this, members of charities and nonprofits should always be seeking out new and innovative ways to communicate with donors, and foster a deeper connection with their organization.
In an effort to do so, many nonprofits and charities have turned to advanced technology. Many charities are now using specialized nonprofit CRM software such as Zoho, and other innovative software platforms that can allow them to attract and retain donors more efficiently.
One of these software platforms is DialMyCalls. DialMyCalls is an advanced voice, text, and email messaging system that's incredibly versatile - and very affordable for nonprofits. The flexible DialMyCalls platform can be modified and customized by each and every customer, and our easy-to-use API allows IT teams to integrate our software into their own applications.
Using DialMyCalls is a fantastic way to boost engagement among donors. Let's take a look at some of the best ways that DialMyCalls can be used by charitable organizations now.
1. Event Alerts
Event alerts are a fantastic way to use the DialMyCalls service. Donors are people, just like everyone else - and they're often very busy. Because of this, special charity events, fundraisers, festivals, or other special occasions can sometimes slip through the cracks, and your best donors may not remember that they committed to the event.
And while that's not the donor's fault, it does mean that your nonprofit organization can miss out on some serious donations - and you need those donations to keep going. So it's a great idea to implement an automated text or phone notification service to remind donors about upcoming events.
To do so, you must simply login to DialMyCalls, create a custom list of donors from your list of contacts, and send out a message. You can even pre-schedule automated messages - send a reminder a week before the event reminding the donor of their commitment, then send a message the day before the event, and a message on the day of the event.
Doing so will ensure that your most valued donors feel like their presence is highly desired - and that's more likely to make them open up their wallets![click to continue...]
It can be hard for modern churches to stay engaged in their communities, especially as the culture surrounding our society continues to change. Too often, churches retreat into their own bubble - interacting only with other churches and their own congregations, and leaving the communities in which they're located totally out in the cold.
Church leaders have a responsibility - a duty! - to share themselves and the word of God with those around them. And in this article, we'll take a look at 7 simple ways to do so.
1. Community Events
Lots of churches have events that are hosted on their grounds for their congregations - events such as 4th of July parties and other celebrations - but these events shouldn't just be for church members. Next time your church is having a celebration like a cookout or a party, consider opening it up to the rest of the community.
Post signs around the church neighborhood and tack up posters to telephone poles and shop windows. Post about the church event on Facebook and "share" it with friends - do whatever it takes to get the word out.
The church doesn't have to push an agenda at these events. You're not trying to convert community members - you're simply looking to show them how God acts through the church, and be an example of his grace.
You'll be surprised at the community reactions you'll see when you do so - being honest, open, and allowing all to come to your events can create quite a bit of good will, and spur some folks into learning more about your church, and your beliefs.[click to continue...]
Video Transcript - What Is A Phone Tree? - A Comprehensive Guide To Phone Tree Systems
Below we have the transcript for our Phone Tree Systems video - each slide has been broken apart, click on the image to view the original slide.
Slide One - Introduction
Hello everyone, today we are going to take an in-depth look at phone tree systems. What is a phone tree? How do phone trees work? Who Uses Phone Trees? All of these questions and more will be answered in this video.
Slide Two - Phone Tree Systems Overview
Phone Tree Systems are split up into two different categories, Traditional Phone Trees and Automated Phone Trees - today you'll learn what a traditional phone tree is, if they are still in use and how phone tree templates work. You'll also be learning about voice broadcasting systems, the benefits of phone tree automation and who exactly uses them.[click to continue...]
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