SMS marketing is, to put it lightly, a revolution in the world of marketing, especially for restaurant owners. The numbers behind SMS marketing are staggering. Over 98% of all SMS messages are opened, and a vast majority of these messages are opened within minutes of receipt. In addition, 44% of all people have opted into at least 1 SMS campaign - so it's clear that consumers are willing to share their phone number if they trust a business with their information.
Compare this to email, which usually hovers around a 25% open rate, and the benefits are clear. SMS messaging offers a way that companies can get in touch with their customers immediately and effectively - making it absolutely indispensable for restaurant owners.
Setting up an SMS messaging campaign can be quite easy too - modern tools like DialMyCalls feature an intuitive user interface that makes it easy to organize your contacts, lists of phone numbers, and custom messages.
So if you're a restaurant owner looking to take your business to the next level, read on - and see 5 ways that you can take advantage of advanced SMS marketing from DialMyCalls.
1. Send Lunch Specials
One of the biggest challenges facing restaurants is impulsivity - most people don't really think ahead about where they want to go to lunch. When lunchtime rolls around, they'll just do a quick poll of their coworkers, or head to one of their regular spots. There's not usually a whole lot of thought or consideration involved - and if they don't remember your restaurant, they just won't go there.
However, if you send out specialized, custom lunch specials with coupons to your loyal customers at lunchtime, they're much more likely to remember your restaurant - and take advantage of the special offer.
The more a person eats at your restaurant, the more likely they are to come back - so sending lunchtime reminders and special discounts is a fantastic way to build up your customer base.
2. Promote Special Events and Offers to Regulars
People like to feel special - that's just a fact. And if you have a list of regulars at your restaurant - people who have been eating at your establishment weekly or daily for long periods of time - you should consider rewarding them! They'll love you for it, and they'll spread the word about your restaurant to your friends.
Using DialMyCalls, you can set up a specialized list of your most valuable customers, and send them promotions and special offers. You can offer them discounts on their favorite dishes, or rewards for bringing friends to your restaurant.
Whatever your offer may be, make sure they realize that it's exclusive - and that normal, everyday customers don't get these same offers. This will increase brand loyalty, and make your best customers feel more valued.[click to continue...]
Running a business effectively can be very difficult. If your organization is large, chances are that your employees won’t always have the opportunities that they need to express their opinions, concerns, complaints, and new ideas regarding your organization.
This is an unfortunate consequence of growth – as the size and the complexity of a company increases, it becomes more difficult to establish effective lines of communication through which lower-ranking employees can contact managers, executives, and other people who control corporate decision-making and policy.
Even in smaller companies, employees often don’t feel comfortable talking to their superiors about problems they may have with other employees, customers, or their work environment. Often, an employee will be afraid of being punished by a superior for bringing problems to their attention – even if the information they have could be important and helpful.
Some companies use email to allow their employees to report issues to HR or to other relevant persons, but this can be lacking in anonymity – people don’t like being identified when they are reporting information of a sensitive nature, especially if it is related to specific employees or corporate misconduct.
Anonymous employee complaint hotlines are a great solution to these issues. You can grant your employees total anonymity, allow them to speak about what’s on their mind with no fear of punishment, and gain valuable insight into the overall health of your organization.
For all of these reasons, setting up an employee complaint hotline with DialMyCalls can be extremely valuable. Doing so allows you to get a better understanding of the work conditions of your average employee, listen to their complaints, and aid you as you strive to make your business a better place to work.
Here's a step-by-step guide on how to set up an anonymous inbound complaint line for your employees.
Setting up Your Anonymous Employee Complaint Hotline
Begin by setting up an account with DialMyCalls and then register a vanity number for your complaint line. Ideally, this will be a number that's easy for employees to identify and remember so that they can call in whenever necessary.
You must have access to a phone with this number, as it will be called by our automated system to complete setup. A four-digit PIN will be read to you, and after you enter it into your DialMyCalls system, you'll be able to use it as a caller ID for your messages and broadcasts.[click to continue...]
Communication is absolutely crucial to running a school well. There’s always information to share - and not just with students. Teachers, coaches, and other faculty must be kept in the loop about goings-on at the school, along with the families of students.
Given the extensive list of people who must receive constant communication from a school, it's no wonder that many schools have difficulties properly contacting parents, staff, and students when they need to. In the past, much of this communication was done through phone calls or email - but both of these forms of communication can be easily missed, and are not time sensitive.
Luckily, 21st century technology has changed things. Smartphones, the internet, and the innovation of the modern world has created a host of specialized apps for schools that can be used by school administration to stay in constant contact with teachers, students, and parents. Let's take a look at 3 of the best communication apps for schools below:
BuzzMob is a great platform for schools looking for an extremely robust, social-network styled communication solution for their needs. BuzzMob can be used by teachers, parents, and schools with different features available for each market segment.
School administrators can enjoy:
- Easy methods of communication with parents, teachers, and other faculty members either privately or in groups.
- School-wide update systems, including emergency alerts.
- Staff-only groups for better communication of internal topics.
- Easy coordination for upcoming field trips, events, or fundraisers, with improved volunteer selection capabilities.
- Custom groups can be made for specific extracurricular activities, particular school teams, and special projects.
- Teachers can communicate directly and easily with the principal and other important school administration faculty.
If you're looking for an easy, social network-style solution for communicating with everyone important to your school, BuzzMob is a great choice. The only drawback is that each individual family member and faculty member must sign up for an account themselves, making adaptation somewhat slow in some cases. [buzzmob.com][click to continue...]
DialMyCalls is an easy, convenient way to send out mass phone calls. In just a few clicks, you can record your message and send it to hundreds or even thousands of people. This guide will walk you through the basics of sending out a voice broadcast with DialMyCalls.
Sending Voice Broadcasts with the DialMyCalls Web App
DialMyCalls makes sending out a mass voice message surprisingly easy. Rather than painstakingly calling people one at a time -- a tall order when you have hundreds or even thousands of numbers -- you can call all of your contacts at once. It's fast, cost-effective, and capable of reaching thousands of contacts per minute. Whether you're sending out reminders to middle school students' parents, or contacting customers who've provided their phone numbers, voice broadcasting can be a very powerful communication tool.
In just a few simple steps, you can send out your very first voice broadcast.
Send Your Voice Broadcast
Sending a message with DialMyCalls is quite simple. First, you'll need to record your voice message. You can also store pre-recorded messages in your account, which you can use any time. After you've recorded the message, it's time to choose which contacts it will be sent to. Your contact list can be imported from a CSV or Excel file in just a few clicks, so you won't have to manually re-enter the information.
You can also edit your Caller ID info, as well as designate a future time at which the voice broadcast will be sent. Then, you're ready for DialMyCalls to send out your phone call.[click to continue...]
Believe it or not, text messaging can be a surprisingly effective marketing channel. In 2013, mobile marketing grew by over 100%, and part of this growth was an increase in SMS marketing. Nearly a third of consumers have subscribed to mobile messaging from brands, illustrating that people really are receptive to this form of advertising. Of those who have subscribed, two thirds have made a purchase as a result of receiving a relevant SMS marketing message.
With an open rate of an astounding 98%, versus 22% per emails, SMS marketing looks promising. For many brands, implementing an SMS strategy can bring a considerable return on investment, it can increase web and in-store traffic, generate sales, and strengthen relationships with existing customers.
Although SMS messaging isn't well suited for every niche or industry, it works very well for many types of companies, notably retailers, restaurants, and nonprofit organizations. But is SMS a good option for your business?
What Kinds of Businesses Do Well with SMS?
There are a few types of businesses and non-business entities that are likely to see good results from marketing and advertising via SMS. Some of these include:
- Brick and mortar retailers
- Ecommerce retailers
- Specialty stores
- Food trucks
- Nonprofit organizations
That's not to say that other industries can't see success from an SMS campaign, text messaging tends to work particularly well for these kinds of businesses.
SMS Marketing for Retail
For both online and brick-and-mortar retailers, SMS marketing can encourage customers to make a purchase. Many retail stores across the country are implementing SMS as part of their marketing strategies, offering coupons, deals, and sale reminders to returning customers. While mobile coupon codes are a popular choice for text message promotion, that's not the only option. Some of the most popular types of promotional SMS messages for retail stores include:
- Announcing product launches to create buzz
- Limited time mobile coupons to encourage customers to make a purchase in the near future
- Reminders about annual clearance sales
Mobile messaging reminds your customers about your brand, offering the incentives to shop with you, and not your competitors. Because SMS messages aren't intrusive, consumers tend to respond well to them.
SMS Marketing for Restaurants
Restaurants can also benefit from SMS marketing. Offering deals, specials, and coupon codes can invite your customers to return and take advantage of limited time offers. Like retail stores, restaurants -- as well as food trucks, bars, and other establishments -- can bring in more foot traffic with SMS promotions.[click to continue...]
Christmas is an exciting time of year for children and advances in technology have made it possible to create Santa apps to spread holiday cheer. NORAD really kicked off the interactive Santa Claus movement when the organization launched NORAD Tracks Santa in 1955, and later launched it's online Santa Tracker in 2004. Since then, several companies have joined in on the mission to spread holiday cheer by offering free apps for kids to use during Christmas each year - calls from Santa, hilarious videos with Santa's elves, and unforgettable holiday video eCards are just a few of the many apps available.
To get everyone in the Christmas spirit, DialMyCalls.com has compiled a list of the top 5 free Santa apps for kids to enjoy:
1) NORAD Tracks Santa
Dating back to 1955, NORAD Tracks Santa is the longest running interactive Santa Claus experience for kids and adults. Every December the North American Aerospace Defense Command (NORAD) launches their annual Santa tracking event. Kids and parents alike can enjoy interactive games, videos, information and much more - let's not fail to mention that everyone can track Santa as he makes his way around the world. NORAD Tracks Santa is available on the web as well as the Google Play Store (Android Mobile App) and iTunes (iOS Mobile App). [noradsanta.org]
2) DialMyCalls' Free Personalized Santa Calls
DialMyCalls officially launched their free Santa calls event back in December of 2011 as a way to give back to our local Jupiter, Florida community. We quickly realized that not only locals loved the personalized calls from Santa Claus - the event generated buzz from happy parents all across the United States.
Each year parents are able to visit DialMyCalls' Santa Calls event and schedule a personalized call to their children, direct from Santa Claus himself. Easily select your child's name from the list and schedule when you want them to receive a call from jolly old Saint Nick - if your child's name is not available, we offer a standard greeting from Santa that can be sent. Send free Santa calls to your kids today![click to continue...]
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