When it comes to email marketing, MailChimp is the gold standard. Founded in 2001 the service is almost unparalleled in its ease of use, versatility, and integration. MailChimp is an indispensable tool for marketers around the world, whether they’re selling a product online or promoting a charitable nonprofit.
MailChimp is capable of seamless integration with quite a few different apps. From e-commerce platforms and content management systems, to CRM and project management tools, MailChimp integration is surprisingly versatile. Here are sixteen of the best apps that integrate easily with MailChimp.
1) Shopify Integration
Shopify is one of the most widely used e-commerce platforms. During the checkout process, Shopify can ask your customers if they’d be interested in receiving promotional emails from your brand. If they agree, MailChimp for Shopify will automatically add their email address to your list. The customers are also automatically added to their own list, making it simple to target emails specifically to former customers.
But that's not all -- it can also send e-commerce data directly to your MailChimp account, giving you valuable insight into your customers’ purchase behavior, geographic location, and other valuable information. It also picks up on sales that were directly generated by your email campaigns, helping you accurately measure your ROI on each promotion.[shopify.com]
2) Facebook Integration
Facebook is the worlds most widely used social network. Whether you’re targeting teenagers or senior citizens, your audience probably uses this ubiquitous social platform. Your fans and followers are more likely to take action if you make it as easy as possible to sign up for your emails. With Mailchimp's Facebook integration, you can easily add an email signup form directly to your Page.
Mailchimp can also integrate with Facebook Custom Audiences, which allows you to target ads to specific subsets of your customers. You can sync your entire MailChimp list with Facebook or upload it as a CSV file, helping you broadcast engaging, relevant ads direct to your Facebook audience. [facebook.com]
3) Power BI Integration
Power BI is a visualization program for analytics and data, helping you and your team share insights and examine detailed data. It presents your business' information on a single dashboard, letting you create visually striking reports and build robust data models.
Power BI can pull data from your MailChimp account to generate a dashboard for it, helping you explore data from your email campaigns. You can pinpoint which subscribers are most engaged, find out what geographic locations respond the best, and evaluate trends over time. Best of all, you don't need any coding abilities to use the program.[powerbi.microsoft.com][click to continue...]
Running a food truck business can be a rewarding opportunity to show off your food making skills, as long as you can get customers to your truck. This type of "on the move" business puts you at a slight disadvantage against the typical eatery since a loyal fan may not always know where to find you. You could invest in a megaphone, neon lights or even a bat signal to stand out where you're parked, or you could take the easy route and market your business through text messages.
SMS marketing is an easy and cost effective way of keeping in contact with your loyal customers. The concept is simple, they "opt in" to your service by giving you their cell phone number - just offer a free drink in exchange for those digits and you'll be amazed at how many oblige - then you are permitted to send text messages directly to their phone. This is made even easier with an SMS marketing provider, since these companies will store the numbers for you and allow for bulk texts to be sent to all your customers at once.
Still not sure how this could help boost your food truck business sales? These 5 text message marketing tips will help to drive the point home:
1. Broadcast Your Location
If your food truck is one that is always on the move, then you already know the frustration of knowing there are customers out there craving your meals, but have no idea where you're at today. You may already use Twitter or Facebook to help your customers keep up with your whereabouts, but imagine how much faster a text message would be. Some probably don't even log into those accounts until they are already biting into a sandwich, but they are checking their text messages all day long.[click to continue...]
With the world's eyes now accustomed to reading the small screen of their smartphone, it was only a matter of time before a way was discovered to advertise through them. SMS text alerts as a marketing tool have proven to be highly successful in a number of different applications, and are ideal for businesses both big and small, so long as you know how to properly take advantage of it.
The best thing about SMS marketing campaigns is that they are inexpensive in comparison to other methods of advertising your service, business or product. Plus, there is no real technical knowledge needed beyond being able to come up with compelling messages. This is especially true of bulk messaging, or what some refer to as text blasting.
How Does Bulk Messaging Work?
Bulk messaging follows the same concept as a group email, except the recipients receive their message right on their phone. Since most providers of this type of service have an address book for you to store your contact numbers, the process for creating and sending the message is simple and should take just a few minutes.[click to continue...]
Reality television may make running a storage facility look like a party, but the real reality is that it is a business like any other where profits can be lost quickly if you are not diligent. Owners of storage facilities who follow these 4 easy to implement tips will soon find that they can meet their true profit potential:
1) Hire the Right Staff
Although customer interactions are limited with storage facilities, customer service is still highly important. Make sure that every member of your team is outgoing and friendly, with a running knowledge of how your operation works. Each staff member needs to have the knowledge to answer all customer questions about storage room sizing and pricing consistently. This may involve ongoing training, but your efforts will be well worth it.[click to continue...]
Now more than ever, the ways in which consumers are accessing services and products change in the blink of an eye. This means that a small business needs to be quick on their feet and flexible in order to keep up and keep a steady income flow. There are some people who think that starting a small business is not much more than setting up a website or opening the store's doors. They quickly find out that there is much more to it, and will lose everything they have invested quickly if they don't adapt right away. Here are some ways in which you can not only avoid that happening to your small business, but will help you to grow it to be successful.
1. Stay Organized
There is a lot to be done every day with a small business, and you need to be organized to stay on top of it all. Keep a detailed calendar of your daily tasks, as well as important due dates in the future. Something small like an appointment can be easily over-looked, but could seriously hurt your small business if you forget about it. Or imagine if you forget to order an important stock item for an upcoming holiday. You will never remember everything on your own, so get in the habit of writing down all you have pending, and look at the calendar often during the day.[click to continue...]
There are some very scary statistics regarding new restaurants and their likelihood of failure. At worse, some reports claim that 90% will close within a year, while a study conducted by Ohio State University says 60% and then 80% by year 5.
No matter how you slice it, those are terrifying numbers to think about if you are a restaurant owner. To avoid becoming one of those statistics, work on building a strong customer base using these top 7 tips:
1) Live By the Rule of Seven
There is a saying in the restaurant business that you make one guest in your restaurant happy, you have created one good repeat customer. When you make one mad, they are going to share their bad experience with 7 of their closest friends. Stress over the top service in your restaurant at all times, and go to any length to ensure that no one leaves that is not satisfied with their experience.
2) Be Creative in Your Marketing
Create a Facebook page and utilize Twitter to tweet out menu changes and specials. Social media is a fantastic form of free advertising that can reach thousands of potential customers.[click to continue...]
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