Unlike professional sports, where more money is the primary objective, high school athletes have different goals when choosing their college. The sports program you offer is important to them, but so are the academic strengths, social structure and location. Who Are You Pitching To? Recruiters can get so caught up in the athletic ability of an athlete that they forget these are still kids. Minors, who are still reliant on mom and dad. The parents will encourage input from their kid when it comes to choosing a college, but never forget that they may have the final word. This means you should be pitching to the parents just as aggressively as you sell your program to the kids. Except with a different focus. Selling Your Collegiate Program to Parents When you are talking to parents about their kids, and the college they are thinking about going to, the
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