Believe it or not, text messaging can be a surprisingly effective marketing channel. In 2013, mobile marketing grew by over 100%, and part of this growth was an increase in SMS marketing. Nearly a third of consumers have subscribed to mobile messaging from brands, illustrating that people really are receptive to this form of advertising. Of those who have subscribed, two thirds have made a purchase as a result of receiving a relevant SMS marketing message. With an open rate of an astounding 98%, versus 22% per emails, SMS marketing looks promising. For many brands, implementing an SMS strategy can bring a considerable return on investment, it can increase web and in-store traffic, generate sales, and strengthen relationships with existing customers. Although SMS messaging isn't well suited for every niche or industry, it works very well for many types of companies, notably retailers, restaurants, and nonprofit organizations. But is
The new revolution of business has become faceless. With the amount of sales being done online and through phones it has become difficult to retain customers with a friendly smile and hand shake. Today's retail and service industry has to be creative and use modern technology to build and then retain a strong customer base. Not just one that keeps coming back, but one that will also feel so good about you that they refer you to their friends. The most effective way of retaining customer loyalty is to gently remind them of your goods or services. This can be done discreetly and without being obtrusive using a customer notification system. Unlike push notifications, automated customer notifications can relay a sense of personalization that is more appealing in this cold computer age. Let your customers know that you offer automated notifications via phone call or text message and have them
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