Many gym directors focus most of their efforts on the recruitment of new members – especially when it's summer, or the New Year swings around. This is important – many gyms rely on the profit gained from new members to continue operating. However, just recruiting new members to your gym is not enough to ensure your success. In fact, most gyms and health clubs suffer from a 50 yearly "attrition" rate – meaning that around 50% of your membership will leave each year. Reducing this number is critical to maintaining profitability, and running a more successful gym. Not only that, long-term members can be significantly more profitable to your gym. According to a 1990 study by Reichheld & Sasser, a 5-year member of a gym can be up to 377% more profitable than a new member. Finally, the competition in the marketplace is getting stiffer. The number of U.S.
In today's modern, fast-paced world, it can often be difficult to stay connected with our neighbors, and our local community. This is just an unfortunate fact – people are more inclined to spend time indoors on social media and interacting with each other virtually than they are to spend time with one another. But this doesn't have to be the case! With a little bit of effort, some simple tools, and a few helpful techniques, you can help keep your neighborhood connected, and stay acquainted with your friends, neighbors, and community members! Check out this list of 5 great ways to keep your neighborhood connected – and help make your community a better place: 1. Create a Neighborhood Directory This may seem like an old-fashioned thing to do – but collecting the basic information about everyone in the neighborhood is a fantastic way to keep everyone connected. In
If you're running a hair salon, you're probably looking for every advantage you can get when it comes to marketing your business. We get it – in the highly-competitive world of cosmetology, you need every edge you can get over the competition! Well, you're in luck. You've just stumbled across the perfect resource – keep reading, and learn about the top 5 marketing tools you can use to help your hair salon succeed, and bring in more customers! 1. Social Media Platforms Social media is a total godsend to hair salons. It's never been easier to engage with both past and potential customers, share photos of your work, and offer discounts, giveaways, and more! But not all social media platforms are built alike. We recommend you focus your marketing efforts on 2 primary channels – Facebook and Instagram. Here are some tips on using each social media platform
It could be argued that communication is the basis of just about everything in our modern world – and this is especially true in the small business world. Strong lines of communication are absolutely essential to ensuring the success of a small business. This includes both internal communication among team members, and external communication to customers, clients, and others. Great communication leads to a healthy company, strong growth, and success – while poor communication can often have the opposite effect. In this article, we'll take a look at 5 reasons why your business should make great communication its number one priority. Read on – and change your business for the better. 1. Builds Better Relationships Communication is the basis of relationship-building. Relationships are built and maintained by consistent, positive interactions with others. Effective communication skills and a friendly corporate atmosphere are both essential for this step. Employees can
The DialMyCalls development team is constantly working on adding new features and improvements to our mass notification system. This month (May 2017) brought a plethora of changes which include a new customer support chat system, UI improvements and the addition of enhancements to several of our existing features. Please take a few moments to take a look at the current changelog below — this changelog will be updated throughout the month: May 22, 2017 — Intercom chat button is now located on right side of website. (Click image to enlarge) Text-to-Speech has received its second improvement this month. Customers are now able to click on "Click Here For Advanced Recordings" to open a dialog box that displays code that can be added into a text-to-speech recording to have more control over the playback. The examples displayed offer the ability to add pauses in recordings and also gives customers the
If you're involved in a charity or nonprofit in any capacity, you probably understand the importance of communicating effectively with donors. Great donor communication is the key to the continued success of your organization, and most nonprofit, charitable organizations rely heavily on donor generosity to continue doing business. Because of this, members of charities and nonprofits should always be seeking out new and innovative ways to communicate with donors, and foster a deeper connection with their organization. In an effort to do so, many nonprofits and charities have turned to advanced technology. Many charities are now using specialized nonprofit CRM software such as Zoho, and other innovative software platforms that can allow them to attract and retain donors more efficiently. One of these software platforms is DialMyCalls. DialMyCalls is an advanced voice, text, and email messaging system that's incredibly versatile – and very affordable for nonprofits. The flexible DialMyCalls
It can be hard for modern churches to stay engaged in their communities, especially as the culture surrounding our society continues to change. Too often, churches retreat into their own bubble – interacting only with other churches and their own congregations, and leaving the communities in which they're located totally out in the cold. Church leaders have a responsibility – a duty! – to share themselves and the word of God with those around them. And in this article, we'll take a look at 7 simple ways to do so. 1. Community Events Lots of churches have events that are hosted on their grounds for their congregations – events such as 4th of July parties and other celebrations – but these events shouldn't just be for church members. Next time your church is having a celebration like a cookout or a party, consider opening it up to the
Video Transcript – What Is A Phone Tree? – A Comprehensive Guide To Phone Tree Systems Below we have the transcript for our Phone Tree Systems video – each slide has been broken apart, click on the image to view the original slide. Slide One – Introduction Hello everyone, today we are going to take an in-depth look at phone tree systems. What is a phone tree? How do phone trees work? Who Uses Phone Trees? All of these questions and more will be answered in this video. Slide Two – Phone Tree Systems Overview Phone Tree Systems are split up into two different categories, Traditional Phone Trees and Automated Phone Trees – today you'll learn what a traditional phone tree is, if they are still in use and how phone tree templates work. You'll also be learning about voice broadcasting systems, the benefits of phone tree automation
SMS marketing is, to put it lightly, a revolution in the world of marketing, especially for restaurant owners. The numbers behind SMS marketing are staggering. Over 98% of all SMS messages are opened, and a vast majority of these messages are opened within minutes of receipt. In addition, 44% of all people have opted into at least 1 SMS campaign – so it's clear that consumers are willing to share their phone number if they trust a business with their information. Compare this to email, which usually hovers around a 25% open rate, and the benefits are clear. SMS messaging offers a way that companies can get in touch with their customers immediately and effectively – making it absolutely indispensable for restaurant owners. Setting up an SMS messaging campaign can be quite easy too – modern tools like DialMyCalls feature an intuitive user interface that makes it easy to
Running a business effectively can be very difficult. If your organization is large, chances are that your employees won’t always have the opportunities that they need to express their opinions, concerns, complaints, and new ideas regarding your organization. This is an unfortunate consequence of growth – as the size and the complexity of a company increases, it becomes more difficult to establish effective lines of communication through which lower-ranking employees can contact managers, executives, and other people who control corporate decision-making and policy. Even in smaller companies, employees often don’t feel comfortable talking to their superiors about problems they may have with other employees, customers, or their work environment. Often, an employee will be afraid of being punished by a superior for bringing problems to their attention – even if the information they have could be important and helpful. Some companies use email to allow their employees to report
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