Businesses in the fashion industry that utilize mass notifications for promotional use are required to follow all the FCC and your state laws regarding sending automated phone calls or texts. Your customers are required to opt in to receive any kind of message from you, and you must never send any kind of unsolicited message. For texting you can have your customers opt-in to a list via text message, for example text COMPANY NAME to 80123 (our short code), which will opt them in to receive fashion alerts and news from you. For phone calls you need expressed written consent from them agreeing to receive your messages. New York Fashion Week 2011 kicks off tonight with Fashion's Night Out; find out how DialMyCalls can help spread the word with our text message alerts. Justin Bieber and a handful of other celebrities will be celebrating New York Fashion Week 2011 tonight
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