Everywhere you turn these days in the startup / business community you hear about pivoting your business, it has become one of the most overused buzz words of the past couple years. However as overused as it is, it can play a pretty important part of your companies toolkit. Pivoting is what eventually brought DialMyCalls to fruition after years of running a wake up call service I had started back in the year 2000 which was aptly named WakeUpLand. Here's a quick story about how our little pivot was an entire game changer. AND SO IT BEGINS It all started when I created WakeUpLand out of my dorm room as a side project to better my web design skills. At the time there were no other wake up call services online, so it seemed like an interesting niche to target. After a couple weeks of getting the site up and
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