Life is tough for the owners of nonprofits. There is always worry, fear, and questions - persistent questions. Can we get enough donations? Are we running our programs correctly? Why aren't we more prominent in the community?
It's always a struggle to raise awareness about your nonprofit. Even if you're doing great work in the community, it may be tough to show that to the rest of the world.
So if you're running a nonprofit and struggling to raise awareness about your business, mission, and cause, we've put together a list of the 6 ways that you can increase awareness about your nonprofit business, and enjoy the benefits of an enhanced community profile.
1. Make Use of Social Media
Social media is one of the single most powerful tools available to any company - and that includes the nonprofit community. Approximately 2.8 billion people use social media every day - up 21% from 2015, and 83% of all Americans have at least one social media account.
Do you have an old Twitter account that's collecting dust? A Facebook page that hasn't been updated in two years? Now is the time to make use of these pre-existing pages, and to get active on social media.
The best part about being active on social media is that it doesn't take a huge time commitment, as you don't have to create too much original content. You can post about what's going on in your organization, as well as share useful and interesting content with your subscribers.
For example, if you run a nonprofit based on counseling abused women, you could share some shocking statistics about domestic violence, or find some articles that discuss the impact of domestic violence on children. No matter your area of specialization, you're sure to find some great stuff to share that can engage your social media followers.
2. Leverage Your Website With Great Content
If you are a nonprofit organization, you have a website - that's a given. But are you using it to its full ability? If you're not hosting a blog or posting great content on your website, you're wasting one of the best platforms you have for raising awareness and growing your brand.
Creating great original content for your nonprofit website is a fantastic idea - by writing about things that are in your area of expertise, you can continue to promote your nonprofit as an expert in the field of its specialization, which helps raise awareness about your mission and your brand.
Content creation also allows you to increase your SEO profile, generate more traffic, and get around ad-blockers, among other benefits. Also, the content that you create on your website can be cross-posted on social media platforms like Twitter, Facebook, and LinkedIn, further promoting awareness of your nonprofit.[click to continue...]
Believe it or not, text messaging can be a surprisingly effective marketing channel. In 2013, mobile marketing grew by over 100%, and part of this growth was an increase in SMS marketing. Nearly a third of consumers have subscribed to mobile messaging from brands, illustrating that people really are receptive to this form of advertising. Of those who have subscribed, two thirds have made a purchase as a result of receiving a relevant SMS marketing message.
With an open rate of an astounding 98%, versus 22% per emails, SMS marketing looks promising. For many brands, implementing an SMS strategy can bring a considerable return on investment, it can increase web and in-store traffic, generate sales, and strengthen relationships with existing customers.
Although SMS messaging isn't well suited for every niche or industry, it works very well for many types of companies, notably retailers, restaurants, and nonprofit organizations. But is SMS a good option for your business?
What Kinds of Businesses Do Well with SMS?
There are a few types of businesses and non-business entities that are likely to see good results from marketing and advertising via SMS. Some of these include:
- Brick and mortar retailers
- Ecommerce retailers
- Specialty stores
- Food trucks
- Nonprofit organizations
That's not to say that other industries can't see success from an SMS campaign, text messaging tends to work particularly well for these kinds of businesses.
SMS Marketing for Retail
For both online and brick-and-mortar retailers, SMS marketing can encourage customers to make a purchase. Many retail stores across the country are implementing SMS as part of their marketing strategies, offering coupons, deals, and sale reminders to returning customers. While mobile coupon codes are a popular choice for text message promotion, that's not the only option. Some of the most popular types of promotional SMS messages for retail stores include:
- Announcing product launches to create buzz
- Limited time mobile coupons to encourage customers to make a purchase in the near future
- Reminders about annual clearance sales
Mobile messaging reminds your customers about your brand, offering the incentives to shop with you, and not your competitors. Because SMS messages aren't intrusive, consumers tend to respond well to them.
SMS Marketing for Restaurants
Restaurants can also benefit from SMS marketing. Offering deals, specials, and coupon codes can invite your customers to return and take advantage of limited time offers. Like retail stores, restaurants -- as well as food trucks, bars, and other establishments -- can bring in more foot traffic with SMS promotions.[click to continue...]
With the world's eyes now accustomed to reading the small screen of their smartphone, it was only a matter of time before a way was discovered to advertise through them. SMS text alerts as a marketing tool have proven to be highly successful in a number of different applications, and are ideal for businesses both big and small, so long as you know how to properly take advantage of it.
The best thing about SMS marketing campaigns is that they are inexpensive in comparison to other methods of advertising your service, business or product. Plus, there is no real technical knowledge needed beyond being able to come up with compelling messages. This is especially true of bulk messaging, or what some refer to as text blasting.
How Does Bulk Messaging Work?
Bulk messaging follows the same concept as a group email, except the recipients receive their message right on their phone. Since most providers of this type of service have an address book for you to store your contact numbers, the process for creating and sending the message is simple and should take just a few minutes.[click to continue...]
Businesses and organizations using text messaging/mobile marketing for promotional use are required to follow all the FCC and your state laws regarding sending automated phone calls or texts. Your customers are required to opt in to receive any kind of message from you, and you must never send any kind of unsolicited message. For texting you can have your customers opt-in to a list via text message, for example text COMPANY NAME to 80123 (our short code), which will opt them in to texts from you.
DialMyCalls.com offers business owners and consumers the ability to take advantage of an extremely popular trend in our society - text message coupons and mobile marketing![click to continue...]
Real estate agencies and brokers who wish to use text message marketing are required to follow all the FCC and your state laws regarding sending automated phone calls or texts. Your customers, both new and old, must opt in to receive any kind of message from you, and you must never send any kind of unsolicited message. For texting you can have your customers opt-in to a list via text message, for example text COMPANY NAME to 80123 (our short code), which will opt them in to receive real estate alerts from you. For phone calls you need expressed written consent from them agreeing to receive your messages.
DialMyCalls offers the power of text message marketing for real estate agents all over the country.[click to continue...]
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