Tim Smith

Tim Smith

Latest Blogs by This Author

How to Calculate SMS Marketing ROI & What a Good Number Actually Looks Like

TL;DR SMS Marketing ROI measures whether text messaging campaigns generate more revenue than their total operational and delivery costs. Rising carrier fees make accurate ROI measurement more important than ever for organizations investing in SMS. A complete ROI calculation should include platform costs, carrier…

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How to Calculate SMS Marketing ROI & What a Good Number Actually Looks Like