If you’re part of a large utility company, one of your biggest concerns is a power outage. Power outages are never a good thing – and they frustrate both customers and utility companies. Nobody likes to be left in the dark. But, unfortunately, power outages are an all-too-common occurrence – and that’s unlikely to change any time soon. Power lines can be knocked down by falling trees, struck by lightning, hit by cars – there’s no way to know exactly when an outage will strike. So, how can you minimize customer dissatisfaction – and keep your customers happy, even during a power outage? Find out now, with our list of the top communication tips for utility companies! 1. Communicate to Customers Proactively Before Large Storms and Events It’s not always possible to send notifications to your customers before a power outage. For example, there’s no way to predict
If you're interested in mobile marketing, you may be wondering whether you should focus your efforts on SMS text messaging, or on pre-recorded automated phone calls. It's a great question – and it has stumped marketers for quite a while! So what's the right choice for modern marketers? Do today's customers and clients prefer phone calls or SMS messages? In this article, we'll look at the pros and cons of text messaging and phone calls – and help you figure out which option is right for you! Let's get started. The Pros and Cons of SMS Text Messages SMS text messaging is much newer than marketing with phone calls. SMS messages have only really been widespread for about two decades, but they are a very powerful marketing tool. Let's take a look at the benefits and drawbacks of using SMS marketing now. Pros 99% open rate – 99%
If you're a baker, you know how important it is to maintain a strong base of customers. Bakers are faced with a unique challenge – though the main ingredients of bread are quite inexpensive, the labor involved in baking is quite intensive. In addition, many baked goods are only at peak, sellable freshness for one or two days. Combined, these two factors mean that it is absolutely essential to sell as much of your baked goods as you can each day – otherwise, quite a bit of time and money may go to waste. If you're having trouble attracting people to your bakery, and need some advice, you're in the right place. In this article, DialMyCalls will take a look at a few of the best ways that you can boost sales at your bakery, and bring in more customers! 1. Get Active on Social Media
Fall 2017 Update:We have added a few suggestions to help celebrate the change of seaons at your local farmers market. Are you interested in running a farmers market? Farmers markets are awesome ways to help the community connect, provide people with high-quality local food, and have quite a bit of fun while doing so! Running a successful farmers market isn't easy. It's a lot of work – and though the rewards are great, you should know some of the basic rules about running a successful farmers market before you get started. We here at DialMyCalls have compiled a quick list of 5 tips that will help you organize, run, and manage a successful farmers market! Whether you're a market manager, or just interested in farmers markets, read on, and learn about these secrets to success! 1. Coordinate With Local Farmers, Consumers, and the Community This is the first
If you're running a small business, you should be performing regular surveys to understand the experiences of your customers – that's just a fact. Surveys are one of the most powerful methods to obtain honest, truthful customer feedback, and track the overall performance of your business. But what's the best tool to perform surveys? There are dozens of online platforms, but these can be difficult to use, and usually require quite a bit of effort on the part of your customers. That means that you're less likely to get much engagement – rendering your survey somewhat useless. DialMyCalls, however, offers powerful survey functionality. By sending surveys via SMS text message and phone call directly to customers who have opted-in, DialMyCalls can provide an unparalleled level of consumer engagement, and allow your business to benefit from the feedback of your customers! Read on, and learn about the top 6 reasons
If you're running an auto shop, you're probably looking for a way to increase your profits, gain a better reputation in your community, and win over loyal customers for life. Communication is the best way to accomplish all three of these goals. By simply communicating with customers more effectively, you can ensure the success of your auto shop. Read on, and read about the top 4 ways you can increase your communication skills, and enhance customer loyalty – and satisfaction! 1. Listen To Your Customers The first thing you need to do is truly understand your customers. Let's face it – nobody really wants to come to an auto shop. From basic maintenance to full-scale repairs, most people view your business as an inconvenience. Because of this, you should do everything you can to listen to your customers, and be honest and genuine when interacting with them. Empathize
Many gym directors focus most of their efforts on the recruitment of new members – especially when it's summer, or the New Year swings around. This is important – many gyms rely on the profit gained from new members to continue operating. However, just recruiting new members to your gym is not enough to ensure your success. In fact, most gyms and health clubs suffer from a 50 yearly "attrition" rate – meaning that around 50% of your membership will leave each year. Reducing this number is critical to maintaining profitability, and running a more successful gym. Not only that, long-term members can be significantly more profitable to your gym. According to a 1990 study by Reichheld & Sasser, a 5-year member of a gym can be up to 377% more profitable than a new member. Finally, the competition in the marketplace is getting stiffer. The number of U.S.
If you're running a hair salon, you're probably looking for every advantage you can get when it comes to marketing your business. We get it – in the highly-competitive world of cosmetology, you need every edge you can get over the competition! Well, you're in luck. You've just stumbled across the perfect resource – keep reading, and learn about the top 5 marketing tools you can use to help your hair salon succeed, and bring in more customers! 1. Social Media Platforms Social media is a total godsend to hair salons. It's never been easier to engage with both past and potential customers, share photos of your work, and offer discounts, giveaways, and more! But not all social media platforms are built alike. We recommend you focus your marketing efforts on 2 primary channels – Facebook and Instagram. Here are some tips on using each social media platform
SMS marketing is, to put it lightly, a revolution in the world of marketing, especially for restaurant owners. The numbers behind SMS marketing are staggering. Over 98% of all SMS messages are opened, and a vast majority of these messages are opened within minutes of receipt. In addition, 44% of all people have opted into at least 1 SMS campaign – so it's clear that consumers are willing to share their phone number if they trust a business with their information. Compare this to email, which usually hovers around a 25% open rate, and the benefits are clear. SMS messaging offers a way that companies can get in touch with their customers immediately and effectively – making it absolutely indispensable for restaurant owners. Setting up an SMS messaging campaign can be quite easy too – modern tools like DialMyCalls feature an intuitive user interface that makes it easy to
Believe it or not, text messaging can be a surprisingly effective marketing channel. In 2013, mobile marketing grew by over 100%, and part of this growth was an increase in SMS marketing. Nearly a third of consumers have subscribed to mobile messaging from brands, illustrating that people really are receptive to this form of advertising. Of those who have subscribed, two thirds have made a purchase as a result of receiving a relevant SMS marketing message. With an open rate of an astounding 98%, versus 22% per emails, SMS marketing looks promising. For many brands, implementing an SMS strategy can bring a considerable return on investment, it can increase web and in-store traffic, generate sales, and strengthen relationships with existing customers. Although SMS messaging isn't well suited for every niche or industry, it works very well for many types of companies, notably retailers, restaurants, and nonprofit organizations. But is
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