SMS short codes, vanity numbers, and bulk messaging — communication isn’t just face-to-face or pen-to-paper anymore. In a world of laptops and smartphones, mass texting service and call broadcasting, there are endless ways to communicate. Smart communicators will learn to harness all of these avenues to communicate quickly and clearly with large groups of contacts. Whether you need to communicate with employees, volunteers, or parents, knowing the ins and outs of mass text messages and voice broadcasting is a huge benefit. Below, we define the most important and most confusing popular online communication terms. These include SMS shortcodes, longcodes, bulk messaging, toll free, vanity numbers, computer to mobile, MMS, local numbers, and virtual numbers. SMS Short Codes An SMS short code is a 5-6 digit number used to send or receive text messages. Usually, this number is short so that it’s easier to remember. The ease of use of these
Up to 96% of Americans now own a cell phone of some kind. The prevalence of mobile devices makes mobile marketing campaigns uniquely suited to reach the vast majority of the population. Mobile messages have the ability to reach up to 96% of Americans. However, simply getting a message to an individual’s phone doesn’t guarantee that they’ll be interested. Some mobile marketing campaigns are more successful than others. Here, we dive into 7 tips for mobile marketing that will drive your campaign towards success: a consistent voice, mobile-friendly emails, optimized content, mass text messaging and voice calls, videos, an easy to use website, and personalization. 1. Keep a Consistent Voice Odds are, your audience is receiving mobile text messages from a variety of sources. You aren’t the only business they’re hearing from. Because of that, it’s important that all communication from you in unified under a single voice and message.
No one really wants to be on the receiving end of an auto-reply message. They fill up your inbox, they’re annoying, and they’re generic. But with the right techniques, you can utilize automated text messages as important tools to keep your audience informed and engaged. What makes the difference between an annoyance and an engagement opportunity? Personalization. Taking a recipient’s name, location, interests, and opinions into account can make your automated text messages relevant. This relevance is what keeps your audience happy. Say My Name, Say My Name: Using Names in Automated Text Messages A recipient’s name is one of the easiest identifiers to gather and use to personalize communication. Each contact is usually paired with a name, so it’s easy to include as part of an automatically generated message. The inclusion of a name lets the recipient know that an automated text message was intended for them. It wasn’t
Nonprofit marketing may sound like a strange phrase. After all, marketing is about earning money — and nonprofits aren’t in it for the money. Right? Wrong. Nonprofits still require money to function. To support their cause, money is involved in some way, shape, or form. Because of this, nonprofit marketing is just as important as marketing for businesses. In fact, nonprofit marketing can be even harder. While businesses earn money in exchange for a product or service, nonprofits must convince their audience to give them money for nothing in return. This added difficulty of raising funds makes it even more important that you send all communication from your nonprofit with a marketing mindset. The Difference Between Marketing and Nonprofit Marketing Consider these three goals of marketing and how they transfer to the nonprofit sphere: Increase Sales. When talking about nonprofits, this really refers to fundraising. Nonprofit organizations want to follow
A single electronic note in a crowded room can make nearly everyone reach toward their pockets in unison. You know the note — the tinny, bell-like toll or the lower, sustained buzz of a notification. These sounds are so widespread that no one in the room would be confused if their phone showed no such notification. After all, almost everyone has a phone. It’s up to businesses to determine how they’re using them. Because of this prevalence, all communication has the potential to bring customers, clients, businesses, and employees closer than ever before. With each step, people become easier and easier to reach. But to close this communication gap, organizations, businesses, and individuals have to keep up with the latest trends. One of the important communication trends is the growing use of texting over email. Advantages of Text Messaging In this day and age, both desktop and laptop computers are
Running a food truck business can be a rewarding opportunity to show off your food making skills, as long as you can get customers to your truck. This type of “on the move” business puts you at a slight disadvantage against the typical eatery since a loyal fan may not always know where to find you. You could invest in a megaphone, neon lights or even a bat signal to stand out where you’re parked, or you could take the easy route and market your business through text messages. SMS marketing is an easy and cost effective way of keeping in contact with your loyal customers. The concept is simple, they “opt in” to your service by giving you their cell phone number – just offer a free drink in exchange for those digits and you’ll be amazed at how many oblige – then you are permitted to send text
10-Digit Long Code Messaging, or 10DLC for short, has been a useful tool for SMS marketing and customer communications for quite a long time. But in the approaching months and years, it’s likely that 10DLC will become more important than ever. Why? Because SMS short codes are going away, and 10DLC will become the new standard for sending bulk SMS messages. In this article, we’ll explore everything that there is to know about 10DLC numbers and SMS text messaging. Let’s get started now. What Is 10DLC Messaging? 10DLC, as stated above, stands for “10-digit long code.” In the world of SMS marketing, a “long code” number is just a standard telephone number – in the structure (555) 123-4567, for example. This term distinguishes long codes from “short codes” which are shorter 5-6 digit codes that, traditionally, have been used for SMS marketing and other such commercial uses. A short code
If you work in the field of marketing or advertising, or you’re an entrepreneur who regularly uses a service like DialMyCalls to send promotional messages to your opted-in customers, you may have heard that “shared” SMS short codes are going away. Major carriers like AT&T have announced that they will no longer support shared short codes as of 2019, and other wireless telecom providers are sure to follow suit. So, what does this mean to you? Will it affect your business? What is a shared short code, anyway? In this article, we’ll discuss everything that you need to know. SMS Texting Short Codes Vs. Long Code Messaging First, let’s give you a quick overview of the differences between texting short codes and SMS long codes. Long code numbers are standard, 10-digit phone numbers in the United States. These are simply normal, standard phone numbers – think (555) 123-4567.
Users of DialMyCalls that reside in Canada can now SMS text message broadcasts out faster than ever. Our development team has been working hard behind the scenes to improve our texting functionality for our Canadian customers. Version 2.0 of our Canadian SMS improves not only the success rate of text messages but also the speed at which recipients will receive texts. Previously, text messages sent to Canadian phone numbers would be limited to 1 text message per second (60 texts per minute). The slow rate of delivery was due to the fact that our system was using a traditional shared long code SMS phone number to broadcast the messages – that has now all changed! How fast can text messages be delivered to Canadian phone numbers now? That’s a great question and with version 2.0 of DialMyCalls’ Canadian SMS we are able to send out messages thirty times faster
If you’re just getting started in the world of SMS text messaging for your business, church, school, or neighborhood, things can be quite confusing. There’s certainly a lot to learn – and one of the most important choices you can make when beginning your journey is choosing between a long code and short code SMS text messaging number. What is Long Code SMS and Short Code SMS number? Long code numbers are standard, 10-digit numbers. In the United States, they’re usually formatted (555) 555-5555 – just like a normal phone number. Functionally, these numbers operate just like a traditional phone number, receiving SMS text messages and voice messages. Short codes, on the other hand, are specialized for SMS text messaging. These 5-digit numbers are built to be used for large-scale marketing campaigns, and are more tightly-regulated. So, what’s the better choice for your SMS text messaging system? Let’s discuss
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