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Business Continuity Mass Notification Solutions Archives

Fast, reliable delivery of mass notifications to ensure your employees, partners and customers are well informed. We provide organizations of all types with the tools to successfully reach any audience with important information.


Get High-Converting Traffic To Your Online Store Through SMS In 6 Easy Steps

Get High-Converting Traffic To Your Online Store Through SMS In 6 Easy Steps

Use SMS Marketing Strategies to Get High-Converting Traffic Into Your eCommerce Store 4Xs the population of the U.S. accesses the internet via their smartphone. As smartphone usage continues to rise across the globe, the lines between eCommerce and mobile usage will become more and more blurred. This rising trend is known as mCommerce or mobile commerce. So what does that mean for online businesses? Well for starters, mCommerce opens up a whole new world of opportunities for online shops. More than half of U.S. consumers are making online purchases with a mobile device, and that trend will not reverse any time soon, if at all. Mobile is absolutely dominating the online shopping scene right now. What Can Mass Texts Do for Your Business? Practically everyone has a smartphone in their pocket or purse. Unlike email, people are far more likely to look at a new text the second it gets

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Rules For Professional Texts You Should Never, Ever Break

Rules For Professional Texts You Should Never, Ever Break

Is there such a thing as professional texts? If so, is it more professional to call or text a client? What are the rules for professional texting, and when is it not okay? The modern world of cell phones and mass communication provides plenty of questions for the business community. Here, we answer some of those questions while outlining five rules for texting in a professional context. For those in business or other professional contexts, cell phones are inescapable. And while voice calls have been an important part of this sphere for some time now, mass texts have entered the arena more recently. As a newer part of the process, professionals have to be wary of how, when, and why they send text messages. While the texting rules outlined below are not all-inclusive, they do provide professionals with a solid foundation regardless of their industry. The five rules include: avoid

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Why We Text: Marketing, Mobilization, and More

Why We Text: Marketing, Mobilization, and More

The use of SMS text messages in business has been increasing as the years go on. But why is this? SMS messages can play an important role in both formal and casual communication. Mass SMS text messages are especially useful when contacting many people at once. This includes situations that involve mobilizing groups, advertising a product or service, or keeping your audience informed. The draw of SMS text messages is in the medium’s versatility. This type of communication allows you to communicate with almost anyone, almost anywhere, at any time, and about anything. Anyone: The Social Reach of SMS Text Messages In 2015, there were 4.15 billion cell phone users worldwide. In that same year, there were 190.64 million smartphone users in the U.S. alone, not accounting for non-smart phones. These numbers indicate just how widespread cell phone use is, and they’re only increasing as time goes by. With so

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SMS Marketing in 2019: What Your Customers Want

SMS Marketing in 2019: What Your Customers Want

The average American checks their phone 80 times every day — about once every 12 minutes. This trend hasn’t gone unnoticed, and businesses have learned to harness the power of cell phones to increase sales, brand recognition, and client satisfaction. SMS marketing is one of the most obvious ways this has happened. But some consumers have mixed feelings about text marketing. Clients don’t just want any old text from any old company. To make your SMS marketing as effective as possible, you want to cater to the client. Here, we bring our expertise in mass communication to detail some of the most important things customers want from your marketing texts: personalization, timeliness, space, and accessibility. Personalization in SMS Marketing Adding a personal touch to marketing texts is vital — particularly if you don’t want them to feel like a marketing text. This lets the client know what you have to

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How to Decrease Your Marketing Budget (Without Hurting Your Business)

How to Decrease Your Marketing Budget (Without Hurting Your Business)

Running a small business can be tough. You need to make sure that you can market your products and services effectively – but you’ll often be on a very tight budget, especially when it comes to advertising and marketing. You need to cut costs so that you can focus on other aspects of your business – but you don’t want to hurt your business, or bring in fewer customers. What should you do? Follow this guide, of course! There are a few simple ways that you can lower your marketing budget without hurting your business, and we’ll discuss our favorite techniques now. 1. Start by Analyzing All of Your Marketing Channels You can’t know what to cut without knowing how each marketing channel is performing – so your first step should be to analyze each of your marketing channels to assess how effective they are. Take a look at

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How Local Pizza Shops Can Compete With Chain Stores (and Win!)

How Local Pizza Shops Can Compete With Chain Stores (and Win!)

Local pizza shops have always been a staple of American life. But with the growth of “fast-food” pizza chain stores like Papa John’s, Pizza Hut, Dominos and more, many small, independent pizza shops are not sure how to compete – and bring in more customers. But don’t worry. Local, independent pizza shops are actually performing very strongly in some markets – and even outperforming chain stores! It’s totally possible to take on large pizza chains, and win! Want to find out how? Here are some handy tips. 1. Focus on High-Quality, Locally-Sourced Ingredients First things first, you should focus on trying to buy high-quality and locally-sourced ingredients as much as possible – from farmer’s markets, local distributors and suppliers, farms, and other local resources. Why? Because the demand for local food is growing. As customers become more informed about the environmental effects of factory farming, as well as

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Using SMS Marketing for Your Next Trade Show or Conference – a Complete Guide

Using SMS Marketing for Your Next Trade Show or Conference – a Complete Guide

If you’re in the world of Business To Business (B2B) sales, trade shows and industry conferences are one of the best opportunities you have to connect with other vendors, potential clients, and industry professionals – and it’s important to make the most out of your investment, especially if you’ve paid for a booth or a display at the conference. What’s the best way to do this? SMS marketing! SMS marketing can help you connect with attendees at your trade show – and encourage the development of leads and sales after the conference has concluded. Not sure where to start? Find out now, with this guide to SMS marketing at conferences and trade shows! 1. Start With the Right SMS Marketing Tool First, you’ll need to make sure that you have a versatile, flexible, and powerful SMS marketing tool to use at your trade show or conference – which

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Understanding the Basics of SMS Marketing

Understanding the Basics of SMS Marketing

If you’re thinking about implementing SMS marketing at your business, you’re making a fantastic choice. Text messages have an exceptionally high open rate of over 98%, and most messages are read within a few minutes of being received, making them one of the most highly-effective marketing tools for most businesses and organizations. If you’re wondering about how this type of SMS marketing works, you’re in the right place. In this article, we’ll give you an overview of the basics of SMS marketing, and how it’s used to send updates and promotional messages. Keywords and Shortcodes – The Basic Components of All SMS Marketing Programs To understand SMS marketing, there are two terms that you need to understand – keywords and shortcodes. Essentially, these two components are at the core of all of your SMS marketing efforts. Shortcodes – A shortcode is a specific, short number that is associated

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How Can Pool Cleaning Companies Use Automated Calls and Texts?

How Can Pool Cleaning Companies Use Automated Calls and Texts?

Pool servicing can be extremely lucrative, particularly in more sunny, tropical areas where the mild, year-round weather extends the period of time that a pool can be serviced. Keeping a pool clear, clean, and safe for swimming can take quite a bit of work, and many pool owners are more than happy to hire a professional to take care of their pools, so they can relax and enjoy them without worrying about maintenance. However, it can be hard to understand the best ways to market your pool cleaning companies. Looking for a new, innovative method to promote your services? Automated text messaging and phone calls are a fantastic way to reach your customers, and bring in more business. Take a look at a few ways pool companies can use automated calls and texts from DialMyCalls now. 1. Service Reminders and Scheduling Scheduling appointments for pool cleanings and servicing

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SMS Marketing 101 – Understanding Common SMS Text Message Marketing Terms

SMS Marketing 101 – Understanding Common SMS Text Message Marketing Terms

SMS marketing is an extremely powerful tool for businesses of just about every type. Whether you’re a retail store, running a restaurant, or you own a service-based business, you can use SMS marketing to get more customers – and quickly boost your profitability. Even though SMS marketing is simple, there are some terms and concepts you should understand before you sign up for an SMS marketing service, such as DialMyCalls. In this article, we’ll discuss the basics. Let’s begin! Opt-In – Express Written Consent First things first, you need to know a little bit about the legality of SMS marketing. SMS messages are subject to the TCPA – Telephone Consumer Protection Act. Violating this can have steep costs. Essentially, the TCPA sets forth some basic regulations about consumer protections when it comes to telephone marketing. A customer must give a business “express written consent” before they can receive

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