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Business Continuity Mass Notification Solutions Archives

Fast, reliable delivery of mass notifications to ensure your employees, partners and customers are well informed. We provide organizations of all types with the tools to successfully reach any audience with important information.


How to Decrease Your Marketing Budget (Without Hurting Your Business)

How to Decrease Your Marketing Budget (Without Hurting Your Business)

Running a small business can be tough. You need to make sure that you can market your products and services effectively – but you’ll often be on a very tight budget, especially when it comes to advertising and marketing. You need to cut costs so that you can focus on other aspects of your business – but you don’t want to hurt your business, or bring in fewer customers. What should you do? Follow this guide, of course! There are a few simple ways that you can lower your marketing budget without hurting your business, and we’ll discuss our favorite techniques now. 1. Start by Analyzing All of Your Marketing Channels You can’t know what to cut without knowing how each marketing channel is performing – so your first step should be to analyze each of your marketing channels to assess how effective they are. Take a look at

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How Local Pizza Shops Can Compete With Chain Stores (and Win!)

How Local Pizza Shops Can Compete With Chain Stores (and Win!)

Local pizza shops have always been a staple of American life. But with the growth of “fast-food” pizza chain stores like Papa John’s, Pizza Hut, Dominos and more, many small, independent pizza shops are not sure how to compete – and bring in more customers. But don’t worry. Local, independent pizza shops are actually performing very strongly in some markets – and even outperforming chain stores! It’s totally possible to take on large pizza chains, and win! Want to find out how? Here are some handy tips. 1. Focus on High-Quality, Locally-Sourced Ingredients First things first, you should focus on trying to buy high-quality and locally-sourced ingredients as much as possible – from farmer’s markets, local distributors and suppliers, farms, and other local resources. Why? Because the demand for local food is growing. As customers become more informed about the environmental effects of factory farming, as well as

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Using SMS Marketing for Your Next Trade Show or Conference – a Complete Guide

Using SMS Marketing for Your Next Trade Show or Conference – a Complete Guide

If you’re in the world of Business To Business (B2B) sales, trade shows and industry conferences are one of the best opportunities you have to connect with other vendors, potential clients, and industry professionals – and it’s important to make the most out of your investment, especially if you’ve paid for a booth or a display at the conference. What’s the best way to do this? SMS marketing! SMS marketing can help you connect with attendees at your trade show – and encourage the development of leads and sales after the conference has concluded. Not sure where to start? Find out now, with this guide to SMS marketing at conferences and trade shows! 1. Start With the Right SMS Marketing Tool First, you’ll need to make sure that you have a versatile, flexible, and powerful SMS marketing tool to use at your trade show or conference – which

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Understanding the Basics of SMS Marketing

Understanding the Basics of SMS Marketing

If you're thinking about implementing SMS marketing at your business, you're making a fantastic choice. Text messages have an exceptionally high open rate of over 98%, and most messages are read within a few minutes of being received, making them one of the most highly-effective marketing tools for most businesses and organizations. If you're wondering about how this type of SMS marketing works, you're in the right place. In this article, we'll give you an overview of the basics of SMS marketing, and how it's used to send updates and promotional messages. Keywords and Shortcodes – The Basic Components of All SMS Marketing Programs To understand SMS marketing, there are two terms that you need to understand – keywords and shortcodes. Essentially, these two components are at the core of all of your SMS marketing efforts. Shortcodes – A shortcode is a specific, short number that is associated

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How Can Pool Cleaning Companies Use Automated Calls and Texts?

How Can Pool Cleaning Companies Use Automated Calls and Texts?

Pool servicing can be extremely lucrative, particularly in more sunny, tropical areas where the mild, year-round weather extends the period of time that a pool can be serviced. Keeping a pool clear, clean, and safe for swimming can take quite a bit of work, and many pool owners are more than happy to hire a professional to take care of their pools, so they can relax and enjoy them without worrying about maintenance. However, it can be hard to understand the best ways to market your pool cleaning companies. Looking for a new, innovative method to promote your services? Automated text messaging and phone calls are a fantastic way to reach your customers, and bring in more business. Take a look at a few ways pool companies can use automated calls and texts from DialMyCalls now. 1. Service Reminders and Scheduling Scheduling appointments for pool cleanings and servicing

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SMS Marketing 101 – Understanding Common SMS Text Message Marketing Terms

SMS Marketing 101 – Understanding Common SMS Text Message Marketing Terms

SMS marketing is an extremely powerful tool for businesses of just about every type. Whether you're a retail store, running a restaurant, or you own a service-based business, you can use SMS marketing to get more customers – and quickly boost your profitability. Even though SMS marketing is simple, there are some terms and concepts you should understand before you sign up for an SMS marketing service, such as DialMyCalls. In this article, we'll discuss the basics. Let's begin! Opt-In – Express Written Consent First things first, you need to know a little bit about the legality of SMS marketing. SMS messages are subject to the TCPA – Telephone Consumer Protection Act. Violating this can have steep costs. Essentially, the TCPA sets forth some basic regulations about consumer protections when it comes to telephone marketing. A customer must give a business "express written consent" before they can receive

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Our Top Tips for Running a Bike Rental Shop

Our Top Tips for Running a Bike Rental Shop

A bike rental shop is a great business to have, especially in top tourist destinations like Florida, and other tropical areas. Everyone loves riding bikes in the gorgeous weather, and there's always plenty of beachside foot traffic, so it won't be hard to promote your business! But if you're running a bike rental shop, you may still be wondering how you can maximize your profits, minimize running expenses, and run a more successful business. If that's the case, you're in the right place! In this guide, we'll discuss some tips that bike rental shop owners can use to run a more effective and profitable business. 1. Keep Your Bikes Well-Maintained If you run a larger bike rental shop, it may be difficult to keep all of your bikes in tip-top shape. But it's well-worth the effort. If you maintain your bikes properly, they will function well, and provide

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Why Are My Text Messages Not Being Delivered?

Why Are My Text Messages Not Being Delivered?

Whether you're trying to send a personal SMS message to a friend or a business associate, or using a service like DialMyCalls to send SMS messages to high volumes of people, you've probably run into issues with your text messages not being delivered. While DialMyCalls takes steps to avoid this, there are still a few rare situations that can cause SMS message delivery to fail. In this article, we'll take a look at some of the most common causes that text messages may not be delivered, so that you may better understand how to best use DialMyCalls, and ensure that your messages are always delivered to the appropriate people. 1. Invalid Numbers This is the most common reason that text message delivery can fail. If a text message is sent to an invalid number, it won't be delivered – similar to entering an incorrect email address, you will

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How Hobby Shops Can Market to Customers More Effectively

How Hobby Shops Can Market to Customers More Effectively

Times are tough for many small businesses in America, and around the world. Hobby shops have been hit especially hard by the growth of online retail – it's hard to compete with rock-bottom prices, and a huge selection of specialized products. But there are still thousands of hobby shops – and with the right marketing techniques, any hobby shop can market to customers more effectively, grow their customer base, and increase profits. In this article, DialMyCalls will look at some helpful tips that can help hobby shops gain more customers, and compete with online marketplaces. Let's get started now! 1. Diversify Your Merchandise to Appeal to More Customers Traditionally, hobby shops were associated with things like model building, miniature painting, remote-controlled vehicles, and other such items. These products still make up the bulk of most hobby shop stores – and that's a good thing, of course. However, it may

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Marketing Tips for Your Lawn Maintenance Company

Marketing Tips for Your Lawn Maintenance Company

Whether you've just purchased a shiny new zero-turn mower, are planning on starting a lawn mowing business, or you're a seasoned veteran in the lawn mowing industry, you can always benefit from some extra guidance when it comes to marketing. At DialMyCalls we're here to help you market your business properly. Take a look at this list of the top marketing tips for lawn mowing companies, and you're sure to gain some valuable insights that will help you build your business. Let's get started. 1. Start Marketing Early in the Year If you're operating in America, there's a good chance that your company is seasonal. You're not likely to do much lawn mowing in the winter – when most of America is blanketed in snow. There are exceptions of course – if you live in Florida, you can mow lawns all-year-round. You should still start marketing your services

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