What are the best small business marketing and news blogs for 2020? There’s a lot to love about the upcoming holiday season. Time with friends and family, good food, and breaks from work. We love these good reasons to love the hustle and bustle at the end of the year. But one of our favorite things is the marketing opportunities provided to small businesses. See, we’re big fans of small business owners. And we know that the holiday shopping rush is a great time to find new customers. It can also be a great opportunity to let our target audience know who we are and what we do. Small business marketing can be a tricky thing to master. However, you can find plenty of knowledge online from those who have already figured out some of the difficult parts. Here, we list ten of our favorite small business marketing blogs. You
Customer Service Texting is becoming a go-to solution for businesses. It not only helps efficiency but it’s what customers prefer. In today’s world, people are practically glued to their smartphones. The average person can access the sum of humanity’s knowledge with that little device in their pocket. So what does that mean for businesses? Well, it’s now easier than ever before to keep in touch with your customer base. Today’s consumers also expect companies to offer easy, convenient ways to communicate. Because of the changing world of digital marketing and consumer expectations, companies should use SMS messaging for not just marketing, but also customer support. Is a Text Support Option Simple to Implement? U.S. consumers spend an average of five hours a day on their cell phones. But that time isn’t spent talking. A whopping 92% of people’s time on their cells is spent on apps for social media. If
If you don’t know how to send a mass text or the benefits of business text messaging, you’re missing out on a valuable modern business tool. Mass texting matters in business, and can make all the difference between a struggling business and an organized office with loyal and informed clients. Below, we’ll detail past mass communication methods that businesses have used, the benefits of mass texting in general, and the applications of mass texting within the business world. A Brief History of Mass Communication in Business Successful communication leads to a successful business. While this often refers to how coworkers, bosses, and other employees communicate, it can also apply to how the business communicates with clients or customers. Communication among employees is easy when there are only a few employees and they’re all in the same place. It becomes much harder for businesses divided by location, department, or other factors.
Use SMS Marketing Strategies to Get High-Converting Traffic Into Your eCommerce Store 4Xs the population of the U.S. accesses the internet via their smartphone. As smartphone usage continues to rise across the globe, the lines between eCommerce and mobile usage will become more and more blurred. This rising trend is known as mCommerce or mobile commerce. So what does that mean for online businesses? Well for starters, mCommerce opens up a whole new world of opportunities for online shops. More than half of U.S. consumers are making online purchases with a mobile device, and that trend will not reverse any time soon, if at all. Mobile is absolutely dominating the online shopping scene right now. What Can Mass Texts Do for Your Business? Practically everyone has a smartphone in their pocket or purse. Unlike email, people are far more likely to look at a new text the second it gets
Is there such a thing as professional texts? If so, is it more professional to call or text a client? What are the rules for professional texting, and when is it not okay? The modern world of cell phones and mass communication provides plenty of questions for the business community. Here, we answer some of those questions while outlining five rules for texting in a professional context. For those in business or other professional contexts, cell phones are inescapable. And while voice calls have been an important part of this sphere for some time now, mass texts have entered the arena more recently. As a newer part of the process, professionals have to be wary of how, when, and why they send text messages. While the texting rules outlined below are not all-inclusive, they do provide professionals with a solid foundation regardless of their industry. The five rules include: avoid
The use of SMS text messages in business has been increasing as the years go on. But why is this? SMS messages can play an important role in both formal and casual communication. Mass SMS text messages are especially useful when contacting many people at once. This includes situations that involve mobilizing groups, advertising a product or service, or keeping your audience informed. The draw of SMS text messages is in the medium’s versatility. This type of communication allows you to communicate with almost anyone, almost anywhere, at any time, and about anything. Anyone: The Social Reach of SMS Text Messages In 2015, there were 4.15 billion cell phone users worldwide. In that same year, there were 190.64 million smartphone users in the U.S. alone, not accounting for non-smart phones. These numbers indicate just how widespread cell phone use is, and they’re only increasing as time goes by. With so
The average American checks their phone 80 times every day — about once every 12 minutes. This trend hasn’t gone unnoticed, and businesses have learned to harness the power of cell phones to increase sales, brand recognition, and client satisfaction. SMS marketing is one of the most obvious ways this has happened. But some consumers have mixed feelings about text marketing. Clients don’t just want any old text from any old company. To make your SMS marketing as effective as possible, you want to cater to the client. Here, we bring our expertise in mass communication to detail some of the most important things customers want from your marketing texts: personalization, timeliness, space, and accessibility. Personalization in SMS Marketing Adding a personal touch to marketing texts is vital — particularly if you don’t want them to feel like a marketing text. This lets the client know what you have to
Running a small business can be tough. You need to make sure that you can market your products and services effectively – but you’ll often be on a very tight budget, especially when it comes to advertising and marketing. You need to cut costs so that you can focus on other aspects of your business – but you don’t want to hurt your business, or bring in fewer customers. What should you do? Follow this guide, of course! There are a few simple ways that you can lower your marketing budget without hurting your business, and we’ll discuss our favorite techniques now. 1. Start by Analyzing All of Your Marketing Channels You can’t know what to cut without knowing how each marketing channel is performing – so your first step should be to analyze each of your marketing channels to assess how effective they are. Take a look at
Local pizza shops have always been a staple of American life. But with the growth of “fast-food” pizza chain stores like Papa John’s, Pizza Hut, Dominos and more, many small, independent pizza shops are not sure how to compete – and bring in more customers. But don’t worry. Local, independent pizza shops are actually performing very strongly in some markets – and even outperforming chain stores! It’s totally possible to take on large pizza chains, and win! Want to find out how? Here are some handy tips. 1. Focus on High-Quality, Locally-Sourced Ingredients First things first, you should focus on trying to buy high-quality and locally-sourced ingredients as much as possible – from farmer’s markets, local distributors and suppliers, farms, and other local resources. Why? Because the demand for local food is growing. As customers become more informed about the environmental effects of factory farming, as well as
If you’re in the world of Business To Business (B2B) sales, trade shows and industry conferences are one of the best opportunities you have to connect with other vendors, potential clients, and industry professionals – and it’s important to make the most out of your investment, especially if you’ve paid for a booth or a display at the conference. What’s the best way to do this? SMS marketing! SMS marketing can help you connect with attendees at your trade show – and encourage the development of leads and sales after the conference has concluded. Not sure where to start? Find out now, with this guide to SMS marketing at conferences and trade shows! 1. Start With the Right SMS Marketing Tool First, you’ll need to make sure that you have a versatile, flexible, and powerful SMS marketing tool to use at your trade show or conference – which
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