In this day and age of electronic commerce, web-based companies, and ultra competitive markets, it’s no wonder that lead generation strategies are often top-of-mind for executives as well as sales and marketing teams around the world. If you can’t generate leads, you can’t sell your product and service–and that’s the beginning of the end of your business. According to HubSpot, roughly 65 percent of businesses identify generating leads as their biggest marketing challenge. The good news is that there are plenty of lead generation tactics to try as part of your overall strategy to achieve this goal. Here are some proven winners. 1) Leads Through Content According to Marketing Insider Group, 93 percent of B2B companies say content marketing generates more leads than traditional marketing strategies. As a result, content marketing is a popular way to improve lead generation. The most important consideration when it comes to generating content is
As we slide into the second half of 2020, small businesses continue to wonder about how the ongoing COVID-19 pandemic will affect long-term business. During recent months, many small businesses have tried to figure out what marketing trends to follow to simply stay in business. Today, the challenge will be how to shift gears, pivot into new opportunities, and continue to grow and thrive in this environment. Here are some small business marketing trends to keep an eye on and perhaps embrace during this uncertain time. The Ongoing Shift to Video Communications For years, we have seen a rapid shift from text-based marketing to more visual communications including short video formats. During this shift, many companies and platforms have emerged to help small businesses create professional videos in short order and with minimal expense. According to a survey conducted by Promo.com, about 64% of the 500 marketers questioned considered video
In recent years, the merging of technology and health care has started to change the way medical professionals interact with patients, pharmacies, other health care professionals, and data itself. The current COVID-19 pandemic accelerated the growth of telehealth as communities around the world implemented lock-down guidelines, making routine health care and access to medical professionals more difficult. However, it’s clear that even after the Coronavirus situation passes, telehealth is here to stay. Potential telehealth benefits are numerous and include increased communication, easier patient access to medical professionals, health and wellness support, health condition monitoring and even remote veterinary care for pets. Mobile apps, texting technology, secure web portals and other technology are already being successfully used throughout the healthcare industry. Here are some key ways that it can improve the care you provide as well as refine the way you provide it. 1) Digitized Patient Records Many primary care and
As we move into warmer weather, the COVID-19 pandemic remains front-and-center in our daily lives. It’s clear that the coronavirus situation–and its far-reaching business implications–is something we will need to monitor for the months to come. Governments, businesses, and organizations ponder what decisions should be made, which quarantines should be lifted, and what precautions should be taken on a regular basis. The uncertainty of it all makes effectively communicating with customers a significant, but critically important, issue. Current Challenges Even before the pandemic, communicating with customers probably topped your list of common business challenges. We live in a world of information overload, and you probably struggled with how to break through the noise. Now we’re adding mandatory closures, supply chain disruptions, and illness and economic issues to the mix. Yes, it ratchets up communication challenges to a completely new level. According to the research center of the National Federation of
How can you keep employees informed of Coronavirus updates? The COVID-19 Coronavirus was recently declared to be a “pandemic” by the World Health Organization (WHO), and companies throughout the United States are taking action by reducing contact between employees, having workers work from home when possible, extending paid and sick leave benefits, and taking other such steps. But how can you make sure that your employees and workers are informed about the steps you’re taking to combat Coronavirus, and get updates about recent developments about Coronavirus in your city or state? Here are a few useful tools you can use to keep your workers in the loop. 1) Company or Department-Wide Emails This is one of the best ways to spread basic information about your company’s response to Coronavirus, and what’s expected of employees. You can gather together all the information you have about the spread of COVID-19 in your
Check out our top 5 remote work tips on how to work from home. Due to the Coronavirus, more Americans are working remotely than ever before. For most, working from home cuts down on productivity. These top remote work tips can help you do your best work while away from the office. It’s only natural that those working remotely for the first time aren’t completing as much as they would in the office. After all, our personal lives present many distractions that are kept to a minimum in an office environment. With all the panic going around, it can be nice to keep our work going at the same pace as it would otherwise—adding a bit of normalcy to a world that seems to have turned upside down. Even when there’s no virus making its way through the country, these tips can help those who work from home on a
What are the best small business marketing and news blogs for 2020? There’s a lot to love about the upcoming holiday season. Time with friends and family, good food, and breaks from work. We love these good reasons to love the hustle and bustle at the end of the year. But one of our favorite things is the marketing opportunities provided to small businesses. See, we’re big fans of small business owners. And we know that the holiday shopping rush is a great time to find new customers. It can also be a great opportunity to let our target audience know who we are and what we do. Small business marketing can be a tricky thing to master. However, you can find plenty of knowledge online from those who have already figured out some of the difficult parts. Here, we list ten of our favorite small business marketing blogs. You
Customer Service Texting is becoming a go-to solution for businesses. It not only helps efficiency but it’s what customers prefer. In today’s world, people are practically glued to their smartphones. The average person can access the sum of humanity’s knowledge with that little device in their pocket. So what does that mean for businesses? Well, it’s now easier than ever before to keep in touch with your customer base. Today’s consumers also expect companies to offer easy, convenient ways to communicate. Because of the changing world of digital marketing and consumer expectations, companies should use SMS messaging for not just marketing, but also customer support. Is a Text Support Option Simple to Implement? U.S. consumers spend an average of five hours a day on their cell phones. But that time isn’t spent talking. A whopping 92% of people’s time on their cells is spent on apps for social media. If
If you don’t know how to send a mass text or the benefits of business text messaging, you’re missing out on a valuable modern business tool. Mass texting matters in business, and can make all the difference between a struggling business and an organized office with loyal and informed clients. Below, we’ll detail past mass communication methods that businesses have used, the benefits of mass texting in general, and the applications of mass texting within the business world. A Brief History of Mass Communication in Business Successful communication leads to a successful business. While this often refers to how coworkers, bosses, and other employees communicate, it can also apply to how the business communicates with clients or customers. Communication among employees is easy when there are only a few employees and they’re all in the same place. It becomes much harder for businesses divided by location, department, or other factors.
Use SMS Marketing Strategies to Get High-Converting Traffic Into Your eCommerce Store 4Xs the population of the U.S. accesses the internet via their smartphone. As smartphone usage continues to rise across the globe, the lines between eCommerce and mobile usage will become more and more blurred. This rising trend is known as mCommerce or mobile commerce. So what does that mean for online businesses? Well for starters, mCommerce opens up a whole new world of opportunities for online shops. More than half of U.S. consumers are making online purchases with a mobile device, and that trend will not reverse any time soon, if at all. Mobile is absolutely dominating the online shopping scene right now. What Can Mass Texts Do for Your Business? Practically everyone has a smartphone in their pocket or purse. Unlike email, people are far more likely to look at a new text the second it gets
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