Fall 2017 Update: We have added a few suggestions to help celebrate the change of seaons at your local farmers market.
Are you interested in running a farmers market? Farmers markets are awesome ways to help the community connect, provide people with high-quality local food, and have quite a bit of fun while doing so!
Running a successful farmers market isn't easy. It's a lot of work - and though the rewards are great, you should know some of the basic rules about running a successful farmers market before you get started.
We here at DialMyCalls have compiled a quick list of 5 tips that will help you organize, run, and manage a successful farmers market! Whether you're a market manager, or just interested in farmers markets, read on, and learn about these secrets to success!
1. Coordinate With Local Farmers, Consumers, and the Community
This is the first - and most important - step to running a successful farmers market. You need to balance the goals, objectives, and needs of each group to ensure that each one is satisfied.
- Farmers - It's important to choose a time and a season that works well for local farmers, and will allow them to sell their food to consumers for a long period of time, and at peak freshness. You also need to choose a time for the farmers market that fits their busy schedule.
- Consumers - Consumers will want a wide variety of locally grown, fresh foods, a diverse selection of goods, and prices that are reasonable.
- Community - The community at-large should be involved with the process of planning a farmers market. The input of community leaders, town officials, and committees should be taken into account when planning a farmers market, to ensure maximum positive effects on the community.
By balancing these 3 factors, you can be sure that your farmers market will succeed![click to continue...]
If you're running a hair salon, you're probably looking for every advantage you can get when it comes to marketing your business. We get it - in the highly-competitive world of cosmetology, you need every edge you can get over the competition!
Well, you're in luck. You've just stumbled across the perfect resource - keep reading, and learn about the top 5 marketing tools you can use to help your hair salon succeed, and bring in more customers!
1. Social Media Platforms
Social media is a total godsend to hair salons. It's never been easier to engage with both past and potential customers, share photos of your work, and offer discounts, giveaways, and more!
But not all social media platforms are built alike. We recommend you focus your marketing efforts on 2 primary channels - Facebook and Instagram. Here are some tips on using each social media platform to its fullest potential!
- Facebook - Facebook is a great place to share the stories of your customers, photos of your salon and your customers, and longer-form web content! You can post just about anything on Facebook - and best of all, it's easy to share content from other pages! This can help you maintain an active presence on your Facebook page, while minimizing the amount of time you have to spend writing new posts.
- Instagram - Instagram is the ideal place to share photos of your work. In fact, it's a good idea to get into the habit of asking each customer whether or not they'd be willing to be featured on your Instagram account. By featuring your customers and their new hairstyles, you can easily post multiple times per day, and give potential visitors a more in-depth look at the typical styles and cuts available at your salon!
Used correctly, these two social media platforms are incredible tools for salon owners, and can really help you build your brand image, and a larger client base!
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Whether you're trying to send a personal SMS message to a friend or a business associate, or using a service like DialMyCalls to send SMS messages to high volumes of people, you've probably run into issues with your text messages not being delivered.
While DialMyCalls takes steps to avoid this, there are still a few rare situations that can cause SMS message delivery to fail.
In this article, we'll take a look at some of the most common causes that text messages may not be delivered, so that you may better understand how to best use DialMyCalls, and ensure that your messages are always delivered to the appropriate people.
1. Invalid Numbers
This is the most common reason that text message delivery can fail. If a text message is sent to an invalid number, it won't be delivered - similar to entering an incorrect email address, you will get a response from your phone carrier informing you that the entered number was invalid.
There can be quite a few reasons for this. For example, all messages being sent to U.S. telephones must begin with the country prefix "1" - if the international country prefix is not added, the message may fail to deliver correctly.
Other causes of invalid numbers include attempting delivery to landlines - landlines cannot receive SMS messages, so delivery will fail.
And, of course, SMS messages may fail if an individual's phone number is incorrect, disconnected, or otherwise invalid.
2. Carrier Filters
Similar to email, some cell phone carriers have implemented filter systems that can block spam, phishing attempts, and other unwanted messages. One of the primary ways that carriers block spam is by separating "A2P" and "P2P" messages.
P2P messages are messages sent between individuals - and they always have a valid alphanumeric senderID. These messages are likely to be delivered without being filtered.
A2P messages are messages sent from mass texting applications. Some carriers will "filter" these messages, and prevent them from being sent to individuals, in an attempt to prevent spam.
To avoid this, DialMyCalls uses advanced A2P routing to send messages through A2P-enabled routes. However, some messages may still be blocked if they contain certain keywords, though this depends on the specifics of each individual's carrier.[click to continue...]
SMS marketing is, to put it lightly, a revolution in the world of marketing, especially for restaurant owners. The numbers behind SMS marketing are staggering. Over 98% of all SMS messages are opened, and a vast majority of these messages are opened within minutes of receipt. In addition, 44% of all people have opted into at least 1 SMS campaign - so it's clear that consumers are willing to share their phone number if they trust a business with their information.
Compare this to email, which usually hovers around a 25% open rate, and the benefits are clear. SMS messaging offers a way that companies can get in touch with their customers immediately and effectively - making it absolutely indispensable for restaurant owners.
Setting up an SMS messaging campaign can be quite easy too - modern tools like DialMyCalls feature an intuitive user interface that makes it easy to organize your contacts, lists of phone numbers, and custom messages.
So if you're a restaurant owner looking to take your business to the next level, read on - and see 5 ways that you can take advantage of advanced SMS marketing from DialMyCalls.
1. Send Lunch Specials
One of the biggest challenges facing restaurants is impulsivity - most people don't really think ahead about where they want to go to lunch. When lunchtime rolls around, they'll just do a quick poll of their coworkers, or head to one of their regular spots. There's not usually a whole lot of thought or consideration involved - and if they don't remember your restaurant, they just won't go there.
However, if you send out specialized, custom lunch specials with coupons to your loyal customers at lunchtime, they're much more likely to remember your restaurant - and take advantage of the special offer.
The more a person eats at your restaurant, the more likely they are to come back - so sending lunchtime reminders and special discounts is a fantastic way to build up your customer base.
2. Promote Special Events and Offers to Regulars
People like to feel special - that's just a fact. And if you have a list of regulars at your restaurant - people who have been eating at your establishment weekly or daily for long periods of time - you should consider rewarding them! They'll love you for it, and they'll spread the word about your restaurant to your friends.
Using DialMyCalls, you can set up a specialized list of your most valuable customers, and send them promotions and special offers. You can offer them discounts on their favorite dishes, or rewards for bringing friends to your restaurant.
Whatever your offer may be, make sure they realize that it's exclusive - and that normal, everyday customers don't get these same offers. This will increase brand loyalty, and make your best customers feel more valued.[click to continue...]
Geo-specific marketing is becoming increasingly important for small business owners. This is a strategy where you focus your efforts on the area that your business serves to get better sales results. By narrowing the target you are actually broadening your chances of becoming visible to consumers who will actually use your services or buy your products.
Local marketing is critical to business structures that are not able to offer their services globally. Doctor's offices, lawyers, or moving companies for example usually only work within a certain city. These businesses have to develop methods of standing out in search engines that are not being generated by individuals on the other side of the country. To do this, you have to use geo-specific terms for your website and pages.
What Are Geo-Specific Terms?
You know that most people now use the internet to find a service provider in their area, but think about the keywords they put into the search box. Put only "personal injury lawyer" and you are likely to see pages of results that span the entire country. Consumers streamline the process by also adding their city, giving Google more information to sift through. The search results are then more relevant to the actual individual conducting it.[click to continue...]
Believe it or not, text messaging can be a surprisingly effective marketing channel. In 2013, mobile marketing grew by over 100%, and part of this growth was an increase in SMS marketing. Nearly a third of consumers have subscribed to mobile messaging from brands, illustrating that people really are receptive to this form of advertising. Of those who have subscribed, two thirds have made a purchase as a result of receiving a relevant SMS marketing message.
With an open rate of an astounding 98%, versus 22% per emails, SMS marketing looks promising. For many brands, implementing an SMS strategy can bring a considerable return on investment, it can increase web and in-store traffic, generate sales, and strengthen relationships with existing customers.
Although SMS messaging isn't well suited for every niche or industry, it works very well for many types of companies, notably retailers, restaurants, and nonprofit organizations. But is SMS a good option for your business?
What Kinds of Businesses Do Well with SMS?
There are a few types of businesses and non-business entities that are likely to see good results from marketing and advertising via SMS. Some of these include:
- Brick and mortar retailers
- Ecommerce retailers
- Specialty stores
- Food trucks
- Nonprofit organizations
That's not to say that other industries can't see success from an SMS campaign, text messaging tends to work particularly well for these kinds of businesses.
SMS Marketing for Retail
For both online and brick-and-mortar retailers, SMS marketing can encourage customers to make a purchase. Many retail stores across the country are implementing SMS as part of their marketing strategies, offering coupons, deals, and sale reminders to returning customers. While mobile coupon codes are a popular choice for text message promotion, that's not the only option. Some of the most popular types of promotional SMS messages for retail stores include:
- Announcing product launches to create buzz
- Limited time mobile coupons to encourage customers to make a purchase in the near future
- Reminders about annual clearance sales
Mobile messaging reminds your customers about your brand, offering the incentives to shop with you, and not your competitors. Because SMS messages aren't intrusive, consumers tend to respond well to them.
SMS Marketing for Restaurants
Restaurants can also benefit from SMS marketing. Offering deals, specials, and coupon codes can invite your customers to return and take advantage of limited time offers. Like retail stores, restaurants -- as well as food trucks, bars, and other establishments -- can bring in more foot traffic with SMS promotions.[click to continue...]
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