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How to Send Mass Text Messages to Customers in 2024

Posted by Tim Smith in Business Continuity on April 3, 2024

How to Send Mass Text Messages to Customers in 2024

In today’s world, most of us look at our phones a lot – around 96 times a day, actually. It makes sense that text messages are becoming an important way for businesses to talk directly and personally with people.

Even though there are many ways to reach out to customers, like emails or app notifications, they sometimes miss the mark. Emails can get lost in spam folders, and it’s easy to ignore or forget about app alerts.

But text messages? These hit the mark as they’re simple and personal. When you send a text message, you cut through all the digital clutter, ensuring your message not only gets seen by your customers but also feels relevant to them.

This opens up new possibilities for how companies communicate with their audience. Text messaging offers a closeness and immediacy that other methods just can’t match, making it perfect for any business looking to make real connections with its customers.

Don’t Just Send Messages – Make Connections

Businesses and nonprofits often navigate through a maze of platforms to connect with their audience, and in this complex journey, the simple text message frequently gets overlooked. Yet, it’s this very simplicity that harbors the potential for deep connections.

In an era dominated by automation and generic algorithms, bringing back a personal touch could transform customer interactions significantly.

Writing messages that truly speak to individuals can elevate customer engagement levels dramatically. It ensures your communications not only land but also resonate deeply with your audience.

Here is where leveraging a mass texting service becomes strategic. Using mass texting allows businesses to send out personalized notes on a large scale, achieving the perfect blend of broad outreach and intimate conversation.

It’s more than just sending out alerts or promotions; it’s about fostering a dialogue that feels both individualized and immediate—a crucial aspect for any business, organization, or nonprofit looking to stand out in today’s crowded market.

Why You and Your Customers Can Benefit from Mass SMS

Mass SMS messaging is a handy tool that covers everything from sending out special deals to letting customers know about urgent updates.

Its adaptability lets businesses meet various communication needs, making sure messages hit the mark by fitting right into what their audience wants or needs to hear.

Mass Texting, Made Easy

Send Bulk Text Message Campaigns in Seconds

Here are just a few reasons why using mass SMS could be a smart move for businesses and great news for their customers.

1. Increased Engagement and Loyalty

Sending messages at just the right time with content that matters shows your customers you really appreciate them sticking around.

Whether it’s sneak peeks at exclusive offers or the latest on loyalty programs, getting these messages via SMS means they’re more likely to grab attention and prompt action, building up solid customer relationships in the process.

2. Instantaneous Feedback Loop

SMS enables quick and direct feedback from customers through polls, surveys, or questions, providing businesses with invaluable insights.

This immediate communication channel also allows customers to feel acknowledged and valued, enhancing their overall experience with the brand.

3. High Open and Read Rates

Text messages boast an exceptionally high open rate compared to emails, with most being read within just a few minutes of receipt.

This ensures your message doesn’t just reach the customer but is actually seen and considered, making SMS an efficient channel for urgent or important information.

4. Cost-Effectiveness

Sending out mass text messages is surprisingly cost-effective, especially when compared to the costs associated with direct mail, print advertising, or even digital ads.

This efficiency makes it an accessible tool for businesses of all sizes to reach their audience without breaking the bank.

5. Streamlined Operations

For businesses that require appointments or reservations, SMS can be used to send reminders, reducing no-shows and ensuring smoother operational flow.

This direct line of communication is also ideal for quick updates about changes in scheduling, availability, or services.

6. Enhanced Customer Service

Mass texting can serve as a support channel, offering tips, answering FAQs, or providing links to further assistance.

This proactive approach to customer service can reduce call volumes and improve customer satisfaction by offering help before a problem escalates.

Adding mass SMS to your communication plan can really improve the way you talk with your customers. It’s a mix of being quick, personal, and efficient that not many other ways of reaching out can offer.

How to Send Mass Text Messages to Customers

Sending mass text messages to your customers isn’t as simple as just loading up contacts in your phone and hitting send. You’ll need to use a service like Dial My Calls, which is approved and compliant for sending bulk text messages. This ensures that your messages not only reach their destination but also adhere to local communication laws.

To effectively send mass text messages to your customers and learn how to do a blast text that resonates, follow these essential steps:

Contact Groups - Text Messages to Customers

Step 1: Know Your Audience

Before you jump into crafting your message, the first move for a successful mass text messaging campaign is understanding whom you’re communicating with.

Breaking down your audience into smaller groups based on things like what they like, what they’ve bought before, where they live, or any other information you have helps make sure your messages hit home.

This approach makes it more likely that people will pay attention and respond.

Getting to Know Your Customers

Take a close look at the information you have about your customers. Look at their past actions, what they prefer, and how they behave. This review will guide you in dividing up your audience so each message feels right for whoever’s receiving it.

Creating Groups

Once you understand who your customers are, start organizing them into categories. You might group them by the kind of products they’re interested in, where they live, or their stage of buying from you.

Turning broad marketing efforts into focused conversations means talking directly to individuals’ needs and interests.

Managing Contacts

At the heart of every mass texting effort is a strong list of contacts that’s always current.

Keep this list fresh by routinely adding new details needed for making personal connections through segmentation and customization—like updating customer preferences periodically or ensuring new buyers are sorted correctly right away.

Taking the time upfront to segment your audience properly ensures not only more meaningful but also effective communications tailor-made for engaging specific individuals—ultimately sending just-right texts at just-right moments.

Text Broadcast - Text Messages to Customers

Step 2: Make Your Message Feel Like It’s Just for Them

After you know who you’re talking to, the next important step is making sure your message really speaks to each person.

Making your messages personal changes them from just another notification into something special that lets each customer know they matter to you.

Personalizing is about connecting on a level that feels individual and meaningful.

How to Write That Message

Keep things clear and straightforward when writing your message. You want people to understand what you’re saying without getting bogged down in too much detail.

Focus on the action you hope they’ll take after reading your message and make this call-to-action easy to see and compelling enough that they want to follow through with it. A direct approach not only grabs attention but also encourages a response.

For instance, if you’re running a promotion and you have access to your customers’ first names, you could set up a system that generates customized coupon codes and text them to your customer.

Keeping it short and punchy, you might write something like:

 “John, get 20% off your next purchase. Use code ‘JOHNABC20’ at checkout, valid till Tuesday. Click here to start shopping.”

Or, once every quarter, you might want to reach out to inactive customers with an exclusive deal. You can customize your URL to make it extra impactful:

“Jane, we miss you at our store. Exclusive deal for you – Buy one, get one free. Valid for today. Tap here to redeem (”


Our examples start by addressing them by their name because everyone likes hearing (or reading) their own name! But then dig deeper—there are multiple things you can customize in addition to their name (like their coupon code) to really drive home the personalization angle.

You can also use other data. Bringing up a product they’ve bought before or an event they’ve shown interest in, for example, makes each communication feel more tailored and thoughtful.

Taking these steps turns simple text messages into engaging conversations between customers. This approach dramatically boosts how loyal those customers are and increases how often they interact with your campaign messages, elevating the impact of every mass text sent out.

Report - Text Messages to Customers

Step 3: Schedule or Send Your Mass Text Messages

Getting your mass text messages out there at just the right moment is a critical step in making sure your campaign hits home.

Even if you’ve nailed down what you want to say, sending it off at the wrong time, or worse, not following rules and regulations, can mean your message misses its mark.


Think about when your audience likes to check their phones. Some people might be more likely to read through texts in the afternoon, while others may prefer winding down their day with them.

Either way, make sure you’re sending in the right window. According to a Simple Texting analysis, the data suggests that your best time to send SMS blasts are at 12 p.m., 2 p.m., and between 6-8 p.m.

At noon, regardless of whether it’s a weekday or a weekend, most people are awake and active and hence reachable. Similarly, at 2 p.m., you reduce the risk of disrupting contacts while they’re too busy or asleep. Sending texts slightly after prime daytime hours can also help your message stand out amidst other marketing messages.

Between 6-8 p.m. there is also a surge in activity on phones as people relax and browse after work.

Scheduling your texts for these optimal times increases the chances your audience will take notice of and act on what you’re sharing.

Sending your texts at a time that suits most of those on your list increases the chances they’ll actually take notice—and act on—what you’re sharing.

Send the Message

After picking out that perfect timing window? It’s go-time for dispatching those messages into the world.

Before doing so, double-check everything one last time for any typos or tweaks needed, and make sure you’re ticking all legal boxes, too. This keeps things running without hitches and maintains everyone’s trust in getting those texts.

Measure and Adjust

Keep tabs on how well these sent-out texts are doing using analytics tools from whatever service you choose (like DialMyCalls).

Seeing who’s opening what or clicking where helps understand which parts of both messaging itself AND overall strategy are resonating (or not so much) with recipients. Invaluable intel for fine-tuning future sends towards even better results.

By thoughtfully scheduling messages, ensuring clear communication within regulatory bounds before sending anything out, and then leaning into learning from outcomes afterward can significantly boost how effective each outreach effort ends up being – building a stronger rapport with folks every step of the way.

DialMyCalls Makes Sending Bulk Texts to Customers a Breeze

Text Message

Keeping in touch with your audience is crucial these days. This is where DialMyCalls helps, by providing an easy and effective way to send out lots of texts at once, whether it’s to customers, employees, or any other important group for your organization.

DialMyCalls offers one of the best mass texting services and is designed to simplify your communication efforts, ensuring your messages are delivered instantly to the entire contact list, no matter the size.


  • High Open Rates: Leverage the power of SMS’s astounding 98% open rate to ensure your message isn’t just sent but seen.
  • Rapid Delivery and Response: Text messages are typically opened within minutes, making this an ideal platform for timely alerts and communications.
  • Simple Automation: Set up texts to go out at your chosen time, with recurring messages and automatic triggers, simplifying your communication strategy.
  • Comprehensive Analytics: Access detailed reports on your messaging campaigns, allowing you to track reach, engagement, and more, to continuously refine your strategy.
  • Massive Reach: Communicate with your entire contact list in one go, whether it’s 5 or 50,000 contacts, ensuring no one is left out.
  • Time-saving: By automating responses and opt-ins, you save valuable time that can be spent on non-automatable tasks, streamlining your workflow.

Elevating Engagement and Fostering Loyalty

DialMyCalls elevates the concept of communication to a new height, nurturing an environment of deeper engagement and fostering loyalty within your audience.

It serves as a bridge between small businesses eager to alert customers about enticing offers or nonprofits aiming to boost volunteer involvement through personalized text messages.

This direct channel not only strengthens the bond with recipients, making them feel valued, but also paves the way for enhanced interactions, valuable feedback, and steadfast loyalty—all indispensable elements for any organization’s triumph.

Optimizing Operations for Peak Efficiency

In realms such as real estate, property management, and education, where operational fluency is crucial, DialMyCalls emerges as a pivotal tool.

It handles essential communications, be it rent reminders in apartment complexes, maintenance notifications, or swiftly communicating school closures—thereby optimizing operations.

This strategic efficiency does more than just save time. It drastically cuts down on misunderstandings, ensuring seamless daily activities while elevating satisfaction levels among tenants, parents, and personnel alike.

Ensuring Swift Communication in Emergencies

The capacity for rapid information dissemination during emergencies can be unequivocally lifesaving.

With DialMyCalls at their disposal, organizations across various sectors, including community safety squads and emergency services, can issue urgent alerts instantaneously.

Whether addressing crime updates via neighborhood watch initiatives or calling off sports events due to unexpected circumstances, this swift response function guarantees that pertinent parties remain well-informed and ready.

Fostering Community Unity Through Tailored Messaging

For churches, sports clubs, and event coordinators, DialMyCalls proves invaluable in its ability to bind communities tighter.

Sending timely event reminders, pertinent announcements, and even personalized invitations bolsters community spirit.

Acknowledging every community member ensures no one misses out on key gatherings or news, hence fortifying communal ties and enriching shared experiences.

Parting Advice for Sending Mass Texts to Customers

Engaging with customers in a manner that is both impactful and personal presents an ongoing challenge for businesses and organizations.

Leveraging the capabilities of mass SMS, we provide a tailored strategy that pierces through the clutter, ensuring your communications not only reach but profoundly connect with your audience.

When you thoroughly grasp who your audience is, customize your message to their specific needs, and pinpoint the optimal moment for delivery, you can significantly boost engagement, foster loyalty, and streamline operational processes.

DialMyCalls stands as your partner in this journey, offering an intuitive platform for mass texting that simplifies communication.

Ready to transform how you connect with your customers? Visit DialMyCalls and take the first step towards effective and impactful communication today.

Reach Thousands, Instantly

Grow Your Business by Leveraging Mass Texting