Traditional event marketing methods include flyers, print mail, and emails. While all of these methods may still be somewhat effective, none are as likely as texting to reach and be seen by the recipient right when they’re sent.
For an SMS text message to be seen, all someone has to do is look at their cell phone — and for most Americans, that happens many, many times throughout the day.
Text messages hold a unique place in a lineup of marketing methods. There is a limit on how much can be said, but whatever is said doesn’t go away without being intentionally deleted. This allows the senders of these messages the opportunity to be clear in what they’re saying — and it works particularly well for event marketing.
The brevity of the message means you have to get right to the details of the event. At the same time, the recipient can use the message for reference. The event details will be there, and able to be referenced, as long as necessary.
SMS messages also allow the recipient to request or seek more information. This can be done by replying to the text, clicking a link, or even pressing an address to get directions. Regardless of how they get more information, the conversation doesn’t just stop.
In addition to this, SMS text messages are a particularly easy way to track and analyze responses. Using DialMyCalls, you can see how many of the messages were sent, delivered, or opened, and even how many people opted in for more information or clicked a link.
Keep these guidelines in mind for any event marketing messages:
Below are just a few of the groups that are using us to keep everyone informed.