One of the most important parts of event planning is raising awareness. Whether you’re looking for gala attendees, concert-goers, or parent volunteers to help out at field day, sending out event marketing messages is vital to an event’s success.
Because people use their phone so often, the phone itself can be a valuable marketing tool. SMS specifically allows for information to be conveyed immediately and permanently. There’s no need for the recipient to copy down dates or locations when it’s already in print right before them.
Due to laws governing SMS marketing, you can’t simply add all of your organization’s contacts to an SMS marketing list. Recipients must opt-in to receive communication from you. There are several ways that they can do this:
Not everyone who opts in for SMS marketing messages will be interested in everything you have to say. It can be wise to sort recipients by areas of interest to make sure you aren’t filling your audience’s phones with messages that will waste their time.
This can be done automatically, as recipients opt in to the list. The individual could, for instance, reply ATLJAMS to a marketing message to receive notifications only about concerts in Atlanta.
This can also be done manually. For example, if records show that a contact has attended only Spanish-language shows, it may be best to remove her from English-language marketing lists.
Once these lists are segmented, notices can be sent to all contacts or just one of many lists.
Below are just a few of the groups that are using us to keep everyone informed.