In event planning, it’s not just about ticket sales. Often the real success of an event is in how many people show up. And whether it’s a fourth grade class play, a community clean-up day, or a staff meeting, attendees can always use a reminder.
SMS text messages can be great reminders because they’re delivered straight to the recipient’s phone. Often, this means their pocket or the palm of their hand. The message can be sent immediately, and it’s easy to track whether or not it’s been delivered successfully. Additionally, the recipient has the opportunity to engage in dialogue or request more information.
Reminder text messages can link to the event’s website or social media page, an attendee’s online ticket, or even a map of available parking. The recipient doesn’t have to copy down information, but can refer to the text message later on as long as they don’t delete it.
Phone calls can also serve as good reminders of an upcoming event. They also have a high likelihood of being answered or heard as a message quickly, as cell phones are so prevalent and usually with their owners.
Additionally, automated phone calls allow more time or words for information to be conveyed. They also allow for the recipient to talk to a representative or be directed to messages with more information.
Event marketing messages can be beneficial to those that receive them, but only if they truly include important information. Just telling attendees to “remember the concert on Wednesday” may not answer all of the questions they have about the event itself. Consider including any of the following information that applies to your event to keep your attendees informed:
Below are just a few of the groups that are using us to keep everyone informed.