Text message marketing is one of the most effective forms of digital marketing. Text messages have a 98% or higher open rate - eclipsing just about every other form of digital marketing, including emails. The vast majority of text messages are read just moments after they are delivered.
Because of this, real estate agents can benefit from the power of SMS marketing to boost their business, and sell more homes. Wondering how you can benefit from using SMS marketing in your business? Here are a few simple steps you can take to use SMS text messaging for your real estate business.
1. Start by Choosing the Right Service
First, you'll need a text messaging service to help you automate sending and receiving text messages. Sure, you could just use your phone - but you're limited to sending a certain amount of messages every few minutes, and you can't automate the process by just sending messages manually.
DialMyCalls is a fantastic choice for SMS text message automation. You can send and receive text messages online, and create different lists of contacts, schedule SMS messages, and so much more. You can even conduct polls and send special, limited-time promotions.
Best of all, it's inexpensive, and you pay based on how many messages you send - so it can scale with the size of your business!
2. Start Adding Your Text Message Opt-in to Your Real Estate Signs
To begin using your new SMS text messaging service, you'll need to build up a list of subscribers. A great way to do this is by including your SMS opt-in info on your real estate signs! Every time someone drives or walks by, they will see information about signing up for updates.
For example, you could write "Text AGENT to 80123" for more information about this listing. As soon as a customer messages DialMyCalls, you can send them updates about the property, more details about price and features, and more - piquing their interest, and making them more likely to inquire further.[click to continue...]
If you manage an assisted-living facility or a retirement community, summer can be a dangerous time. Elderly folks are more susceptible to issues like heatstroke and dehydration, making them more likely to be seriously harmed by prolonged exposure to heat.
Because of this, residents of your retirement community or assisted living facility are at disk during summer heat waves. However, with some basic precautions, you can keep all of your residents safe and secure - even during the hottest summer weather! Read on, and learn about 5 simple tips you can use to keep your residents cool, happy, and safe!
1. Make Sure Your HVAC Units Are Functioning Properly
Ideally, this should be done in the late spring. If you have central A/C, have a professional HVAC specialist come in and analyze the overall health of your A/C systems. Vents, ducts, and HVAC units should be checked for functionality.
If your community uses window A/C units, the same advice is applicable. Have an HVAC technician check each and every window A/C unit. If one goes out while a resident is at home, they could be in serious danger - especially if they're sleeping and don't notice until things have already heated up.
2. Try to Minimize Time Residents Spend Outdoors - and Cover Up!
Prolonged sun exposure can be very harmful for your residents, and being outside in the summer heat can take a toll on their physical health. Strenuous outdoor activity dramatically increases the chances of heat stroke and heat exhaustion, so outdoor activities should be limited as much as possible.
You should minimize the time that your residents have to spend outdoors, and have staff members on alert, observing individuals who choose to go outside, and who may be at risk of problems like heatstroke or heat exhaustion.[click to continue...]
One of the most important things that you can do as a landlord or property manager is foster a good relationship with your tenants. If you are on good terms with your tenants, and you have a relationship built on trust and communication, things will be much easier for you.
By keeping open lines of communication, and treating your tenants with respect, you can avoid acrimonious and difficult disputes about lease policies, move-outs, security deposits, and dozens of other issues.
So, how can you best improve your ability to communicate with your tenants? Here are a few of our top tips. Read on, and see how you can become a better landlord - and enjoy a better relationship with all of your tenants.
1. Have An "Open Door" Policy
The first thing you should do is make it clear that you are always available to talk to your tenants, and willing to respond to their questions. Whether it's a question about their lease, a request for a rent payment extension, or an issue with a different part of your facility, tenants should always feel comfortable contacting you.
This "open door" policy has a number of benefits. It makes tenants feel valued and appreciated, it helps you keep on top of maintenance and repair issues, and it ensures that you foster an atmosphere of mutual respect with all of your tenants.
2. Always Respond to Repair Requests as Quickly as You Can
We know that being a landlord isn't easy - and when you're juggling the dozens of responsibilities property ownership entails, it's not easy to schedule emergency repairs, or respond to every repair request.
However, a landlord that is unresponsive to service and maintenance requests is one of the primary issues reported by tenants when they're asked about how they feel about their landlords.
To make sure that you prioritize repair requests properly, it may be a good idea to set up two different repair hotlines with a service like DialMyCalls.
You could create an emergency hotline where tenants can report things such as gas leaks and utility issues, broken windows, water damage, plumbing problems, and other emergency problems.
Then, you can create a different repair line for less-than-critical repairs, such as fixing holes in walls, repainting, and other primarily-aesthetic issues.
This lets you prioritize emergency maintenance, and still be aware of all other maintenance requirements of your tenants. That's a win-win![click to continue...]
The goal of a homeowner's association is to protect everyone's investment in the property they own in the neighborhood or subdivision. Unfortunately, homeowner's associations are notorious for stringent and misguided rules and regulations, and there's a stereotype of enmity and adversarial behavior surrounding these otherwise useful organizations. One of the best ways to keep your HOA productive to your community is to get as many people involved as possible. But to do that, you need to organize productive, streamlined meetings that actually get things done, and lets everyone have a voice. These tips can help you plan and organize streamlined, efficient, and effective homeowner's association meetings.
1) Prepare an Agenda and Stick to It
Planning can help you avoid needlessly lengthy and chaotic meetings that, in the end, don't actually get much accomplished. A good meeting agenda provides a "road map" that everyone can follow to make sure objectives are met. Here are some of the things you may want to include in your HOA meeting agenda.
- Executive session. This part of the meeting is only for leaders, and can be either before or after the open board meeting. This part is confidential, and you can create and disseminate your own materials for it beforehand. The Davis-Stirling act actually limits what you can discuss confidentially at these times. This can include legal issues, contracts, disciplinary hearings, issues with personnel, payments, and foreclosures.
- Call to order. This initiates the board meeting.
- Ratifying the last meeting's agenda. This part is for discussing what happened at the last board meeting.
- Old business. You can set aside time to discuss unresolved issues from the last meeting, or things you tabled because you ran out of time.
- New business. This section is for new items that you're introducing for discussion at the current meeting. This can include things that are covered at every meeting, like budgeting or financials.
- Open forum. An open forum for members allows everyone to have a chance to bring up things that they'd like to discuss. You can introduce time limitations to avoid overly long meetings.
2) Create a Community Suggestion Box
One way to avoid overextending your HOA meetings is to ask members to submit items for discussion in writing, in advance of the meeting itself. These proposals should ideally include enough information and background to help you anticipate how much time might be spent on questions and discussion. This prevents your meetings from bringing time-consuming surprises that drag out the meeting long into the night.[click to continue...]
DialMyCalls offers a community reminder service that is used by thousands of neighborhoods and property management groups all across the United States and Canada. Communities rely on our service to send out important notifications to residents such as, road closure notices, rent reminders, event notifications, boil water alerts, property inspection reminders, and much more. Let's take a quick look at how Wilder Balter utilizes DialMyCalls:
Why Did Wilder Balter Need a Community Reminder System?
Wilder Balter had each property manager typing up messages and hand delivering them to residents which consumed a lot of time and resources. The search for an easier solution to notify all residents brought them to DialMyCalls' community reminder service.
Why Did Wilder Balter Choose DialMyCalls?
Wilder Balter liked the features that DialMyCalls offered. They love sending out a phone blast, hitting everybody without having to go door to door.[click to continue...]
Communities all over the United States have formed their own protection brigades against crime. These Neighborhood Watch Programs are designed to cut down on crime by having members of the community patrolling the streets. Fully supported by the National Sheriffs' Association, Neighborhood Watch Programs have been protecting our streets for over four decades.
Communities that are experiencing a sudden surge of crime will often band together to form a Neighborhood Watch program. If you are considering starting a neighborhood watch program in your community, here are a few tips to help get it off the ground:
1. Plan Your First Meeting
This is important to ascertain the level of interest in a Neighborhood Watch program from other community members. Include as many community members as possible, including renters, teenagers and local businesses. Successful Neighborhood Watch programs rely on members from all parts of the community.
2. Pick a Captain
This should be a respected community member who is willing to be in charge of the neighborhood watch program. Look for someone who is a self-starter and able to delegate assignments and tasks.[click to continue...]
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