Top 40 Real Estate Messages for Clients 2024 (Steal These)
These days, it seems everyone texts. Professionals of all industries have found ways to use this craze to their advantage. Real estate agents are no different. There are many applications for text messaging in the real estate business. Below we outline some of the main rules of real estate text messaging and provide 40 SMS templates for real estate marketing.
The Importance of Texting in Today’s World
As of 2022, well over 80% of Americans owned smartphones. Even more own other phones capable of text messaging. This makes reaching people via their phones a popular option. In the business realm, this is especially true – perhaps because many people would rather not interact directly with businesses or strangers.
In fact, SMS response rates for businesses are 295% higher than call response rates. For businesses seeking a response from their current or prospective clients (so, most businesses), texting seems the obvious solution.
This fact transfers easily to real estate, where realtors need to communicate with clients quickly and clearly. Following the rules and real estate text message scripts below, you too can harness the power of this popular communication style to increase sales and client satisfaction.
Top 7 Rules of Real Estate Texting
If you’re working in the world of real estate as a broker or agent, you may be wondering how you can take advantage of the latest advances in SMS text messaging, and use text messages to get more tours, close on deals, and boost your business.
Using a service like DialMyCalls, you can easily send and receive a text message to clients and customers, ensuring that you stay in constant communication. Text Messaging is a great way to market your services and communicate with customers due to its high open rate. 95% of people read SMS messages, and most people read a text message within just a few minutes of receiving one – making it a great method of real-time communication.
Of course, not any old text will encourage a high response rate or be useful to clients or other staff. For real estate SMS text messaging that is engaging and effective, follow these three rules of real estate texting.
#1: Keep Your Messages Brief, Clear and to the Point
While you may have thousands of characters to work with when typing up a real estate listing or sending an email, you’re going to be much more restricted when it comes to SMS messaging.
Ideally, your message should fit within 157 characters. This is the maximum limit for your SMS to be sent as a single text message.
Reach Thousands, Instantly
Grow Your Business by Leveraging Mass Texting
Modern networks and smartphones can combine long texts into a single message, but not every phone has this capability, so it’s best to abide by the 157-character limit.
That means that your message will have to be direct, brief, and clear. You don’t have space for long introductions, signatures, and other unnecessary elements. Here are a few more tips to help you compose effective SMS text messages.
- Personalize each message with the name of the client, and don’t be afraid to add a bit of your own personality! Generic messages will not get as many responses as a fun, personalized message.
- Focus on a single idea or goal with each SMS text message – such as inviting a person to take a tour of a home, view an online listing, or contact you for more details. Focus on a single Call-To-Action (CTA), and you’ll be able to keep your messages short and to-the-point.
- Use questions to increase interest. For example: “We’ve just posted a bunch of new homes on our website. Want to check them out?” [Link to page]. Questions help you strike up a back-and-forth conversation with your clients, increasing response rates.
- Make sure to send context for links. In other words, don’t just send a link and hope your client clicks it. Use the remaining space in your SMS message to tell them what the link is about – as shown in our above example.
#2: Aim for Clarity
While the message should be short, it shouldn’t be cryptic. To help recipients understand the message, consider using signal words that make your message clear: alert, update, and confirmation all convey the purpose of the message almost instantly. You can also include instructions on how to get more information.
#3: Make it Personal
Personalizing your messages makes it clear to the recipient that the message applies to them. Using the recipient’s name, location, or previously-specified areas of interests lets them know that this message is for them. This way, recipients don’t fall into a habit of ignoring your messages after reading too many that didn’t affect them.
#4: Use URL Shorteners to Include Web Links
A URL shortener service like bit.ly are your best friend when it comes to SMS texting. Bit.ly and similar services can shorten web URLs, which can often be dozens of characters long, into short, 5-15 character links. This helps you maximize the number of characters you can send in a text message, so make sure to use a service like this every time you send links via SMS!
#5: Use a Two-Way Texting Service
Not every online SMS service offers two-way texting. Two-way texting is exactly what it sounds like. It allows you to send bulk SMS messages from a single business phone number, and receive replies from your clients, just like you would if they were sending a text message directly to your phone.
Using a service like DialMyCalls, you can have conversations with your customers via SMS, directly from our online platform. This helps you respond more quickly to inquiries, and bring in more business.
As a rule, we always recommend using a two-way texting service. Why? Because customers will be frustrated if they try to text your number back once you send them a message – and receive no reply.
To be truly effective, your SMS strategy has to incorporate two-way texting, which ensures that your clients can have their questions answered, and that you can follow up on inquiries. One-way texting may be fine for things like sending out coupons and sale announcements for retailers – but it’s not ideal for a profession like real estate, where customer interaction is the key to gaining more business.
#6: Use Text Messages for Open House and Tour Reminders
One of the best ways to use SMS text messages is to send reminders to interested clients and buyers about open houses and tours. When an open house is coming up, you can check to see which customers are interested, and send them a reminder about the time, date, location, and other details. This ensures that they show up, and increases the likelihood that you’ll make a sale.
You can also use text messages to send tour reminders and other such information to clients. This way, they’ll be reminded of their upcoming tour or obligation, and will have the chance to ask any questions they have – or even reschedule, if it turns out that they will not be able to make it on the given date.
#7: Send Follow Up To “Cold Leads”
If you have a lead who has gone “cold” and stopped communicating, an SMS text message may be a great way to connect with them, and continue pursuing a sale. Some folks may not check their email regularly, or refuse to answer calls from unknown numbers, for example – so sending an SMS text message to their phone may be a great way to connect.
Check your list of leads regularly, and consider sending customized SMS text messages to a lead which have gone cold, and ceased communication. Doing so can increase your response rates, and help you make more sales.
Real Estate SMS Templates
So sure, texting is important and can be a great benefit to real estate companies. But what does that look like in action? Here, we provide scripts for 18 real estate texts across 3 categories: potential clients, current buyers, and current sellers.
SMS Templates for Potential Clients
Whether it’s a new visit to your website or a new contact given at an open house, the world is full of potential clients. Try some of the following SMS text message examples to engage these potential clients and find out what they’re looking for.
1) Thanks for visiting our website, Tom! If you have any further questions, reply here. – Donna from Real Estate Company
2) Did you like 123 Peachtree Street? Get more information about similar homes in Atlanta at tinyurl.com/yoururl
3) Enjoying our website? Text NEARME to 77702 to set up location-specific alerts.
4) Thanks for your interest in Raleigh, NC homes. We’ll get back to you in two business days with the top 5 options that match your search criteria.
5) 135 Cottonwood is a 3-bed, 2.5-bath built in 2005. For more information, visit tinyurl.com/yoururl
6) Still want to sell your property at 431 Maple St? Get connected with a realtor by replying REALTOR to this message.
SMS Templates for Current Buyers
For clients already committed to partnering with you or your company to buy a new home, SMS text message communication can keep them informed on the process. Try some of these scripts to improve the experience of buying a new home for your clients.
7) Lynne, there’s a new listing for a 4-bedroom, 3-bath in Smyrna. Same school district. Want to set up a viewing?
8) Great news – they’ve accepted your offer on 432 Comanche Trail! Can we set up a call for this afternoon?
9) The property at 789 Willow Trace has dropped from $330K to $310K. Reply YES to this message to schedule a viewing.
10) You have a walk-through home inspection scheduled for Friday, March 5, 2019 at 4PM. To confirm or change this appointment, reply to this message.
11) There are 6 open houses this weekend in the Brookwood HS district. Visit tinyurl.com/yoururl for a full listing.
12) Ayesha – you expressed interest in an in-ground pool during our last call. Thoughts on above-ground pools? Call me when you have the chance.
SMS Templates for Current Sellers
Clients trying to sell their homes also need to stay in the loop. Consider these SMS text message templates for current sellers:
13) Rodrigo – there is a viewing scheduled for your property this Saturday, April 6, at 11AM.
14) Couple who stopped by yesterday wants to include the porch repair in the asking price. Thoughts?
15) Your property has 5 viewings scheduled this week. For a full list of scheduled date and time, text 765ELMST to [your local vanity number]
16) Buyers on our site most frequently tag your property as GOODSCHOOLS and OVERPRICED. What does that mean? Let’s schedule a call to talk about it.
17) Ken – interested buyer’s home inspector found mold behind kitchen baseboards. Can I stop by at 3PM tomorrow? Reply YES to confirm.
18) Similar properties in your area are listed between $400K-$420K. To see our suggested pricing guide, visit tinyurl.com/yoururl
Real Estate Welcome Messages
Here are six examples of real estate welcome text messages that you can use to greet new clients or seller leads:
19) Hello [Client’s Name], welcome to our real estate family! We’re excited to assist you in finding your dream home. Feel free to reach out anytime with questions or preferences. Let’s get started!
20) Hi there! I’m [Your Name], your dedicated real estate agent. Welcome aboard! I’m here to guide you through the home-buying process. Let’s make your real estate journey a success together.
21) Good day, [Client’s Name]! Your home search just got easier with our team. We’re committed to understanding your unique needs. Tell us your vision, and we’ll find the perfect property for you.
22) Welcome to [Real Estate Agency Name], [Client’s Name]! Have questions or need assistance? Text or call us anytime, and we’ll provide you with expert guidance. Let’s find your dream home!
23) Greetings, [Client’s Name]! You’re now part of our real estate community. Remember to check our website for helpful resources, property listings, and local market insights. We’re here to help you navigate the real estate market.
24) Hello and welcome, [Client’s Name]! Stay tuned for our upcoming property listings and exclusive events. We’ll keep you informed about exciting real estate opportunities in your area.
Warm Up Cold Leads Messages
Warming up leads in real estate involves re-establishing contact and building rapport. Here are six examples of warm-up text messages for cold real estate leads:
25) Hi [Lead’s Name], it’s been a while since we last connected. Hope you’re well! If you’re still interested in finding your future home, I’d love to catch up and discuss any changes in your preferences or priorities.
26) Hello [Lead’s Name], I thought you might find this interesting: [Share a recent market update or trend]. If you have any questions or want to explore opportunities, let’s chat.
27) Good day! We’ve just listed some fantastic properties in your preferred area. Would you like me to send you the details? Your new home might be among them.
28) Hi [Lead’s Name], it’s [Your Name] from [Real Estate Agency]. I hope life is treating you well. I’m here to assist with any real estate needs or questions you may have.
29) Hello [Lead’s Name], I remember you were looking for [specific type of property] in [area]. Is that still your focus? Let’s reconnect and explore new possibilities together.
30) Greetings! As a token of our appreciation for considering us, we’d like to offer you a free home valuation. No obligation, just a helpful service for you. Interested?
Property Showing Text Messages
Here are six examples of real estate property showing text messages that you can use to schedule and confirm property viewings with potential buyers:
31) Hi [Client’s Name], I found a property that matches your criteria. Are you available to view it on [Date] at [Time]? Let me know, and I’ll schedule it for you!
32) Great news, [Client’s Name]! Your property showing is confirmed for [Date] at [Time]. Address: [Property Address]. Can’t wait to show you this wonderful home!
33) Hello! Here are the details for your property showing: [Property Address], [Date], [Time]. Feel free to reach out if you have any questions before the appointment.
34) Just a friendly reminder, [Client’s Name]. Your property showing is tomorrow at [Time]. Here’s a map link for directions: [Map Link]. See you soon!
35) Hi [Client’s Name], I understand your schedule may be tight. If [Date] at [Time] doesn’t work, let me know your availability, and I’ll do my best to accommodate you.
36) Thank you for viewing the property, [Client’s Name]! Your feedback is important. What did you think? Do you have any questions or need more information?
Thank You Messages for Real Estate Clients
Showing appreciation to your real estate clients is a crucial part of building and maintaining good relationships. Here are five examples of thank you text messages for real estate clients:
37) Dear [Client’s Name], it was a pleasure working with you on your real estate journey. Thank you for trusting me with your home buying/selling needs. Wishing you all the best in your new home!
38) Hi [Client’s Name], your trust and referrals mean the world to me. I’m grateful for the opportunity to assist you with your real estate needs. If you know anyone else looking to buy or sell, please keep me in mind!
39) Dear [Client’s Name], I wanted to express my heartfelt thanks for allowing me to be a part of your home buying/selling process. Your happiness and satisfaction are what make my job so fulfilling. Enjoy your new home!
40) Hello [Client’s Name], now that the deal is closed, I want to extend my sincere gratitude. Your trust and cooperation made it all possible. If you ever need assistance in the future, don’t hesitate to reach out. Congratulations on your new home!
The Bottom Line: Using Tech to Your Advantage
In a world moving at such a fast pace, it’s important to keep up with the crowd. By using a real estate text message service for your real estate company, you can keep current and prospective clients in the loop and engaged. Not only that, after a purchase is made, use a rent reminder text message sample to maintain communication with new buyers and remind them of upcoming rent payments.
Connecting with clients is easier than ever with software developed to do just that. DialMyCalls is a user-friendly option for sending mass SMS text messages. Interested? Try out DialMyCalls completely free today.
Mass Texting, Made Easy
Send Bulk Text Message Campaigns in Seconds
