These days, it seems everyone texts. Professionals of all industries have found ways to use this craze to their advantage. Those in the real estate business are no different. There are many applications for text messaging in the real estate world. Below we outline some of the main rules of real estate texting and provide 18 SMS templates for the real estate market.
The Importance of Texting in Today’s World
As of February of 2018, some 78% of Americans owned smartphones. Even more own other phones capable of sending and receiving text messages. This makes reaching people via their phones a popular option. In the business realm, this is especially true – perhaps because many people would rather not interact directly with businesses or strangers.
In fact, SMS response rates for businesses are 295% higher than call response rates. For businesses seeking a response from their current or prospective clients (so, most businesses), texting seems the obvious solution.
This fact transfers easily to real estate, where realtors need to communicate with clients quickly and clearly. Following the rules and text message templates below, you too can harness the power of this popular communication style to increase sales and client satisfaction.
Top 3 Rules of Real Estate Texting
Of course, not any old text will encourage a high response rate or be useful to clients or other staff. For real estate SMS text messaging that is engaging and effective, follow these three rules of real estate texting.
#1: Keep It Short
Obviously, SMS text messaging is limited to 160 characters per message. But that doesn’t mean that you need to use all 160 characters available. In most cases, keeping a message as succinct as possible allows the recipient to read it quickly and respond before losing attention.
#2: Aim for Clarity
While the message should be short, it shouldn’t be cryptic. To help recipients understand the message, consider using signal words that make your message clear: alert, update, and confirmation all convey the purpose of the message almost instantly. You can also include instructions on how to get more information.
#3: Make it Personal
Personalizing your messages makes it clear to the recipient that the message applies to them. Using the recipient’s name, location, or previously-specified areas of interests lets them know that this message is for them. This way, recipients don’t fall into a habit of ignoring your messages after reading too many that didn’t affect them.
Real Estate SMS Templates
So sure, texting is important and can be a great benefit to real estate companies. But what does that look like in action? Here, we provide scripts for 18 real estate texts across 3 categories: potential clients, current buyers, and current sellers.
SMS Templates for Potential Clients
Whether it’s a new visit to your website or a new contact given at an open house, the world is full of potential clients. Try some of the following SMS text message examples to engage these potential clients and find out what they’re looking for.
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Thanks for visiting our website, Tom! If you have any further questions, reply here. – Donna from Real Estate Company
Did you like 123 Peachtree Street? Get more information about similar homes in Atlanta at tinyurl.com/yoururl
Enjoying our website? Text NEARME to 77702 to set up location-specific alerts.
Thanks for your interest in Raleigh, NC homes. We’ll get back to you in two business days with the top 5 options that match your search criteria.
135 Cottonwood is a 3-bed, 2.5-bath built in 2005. For more information, visit tinyurl.com/yoururl
Still want to sell your property at 431 Maple St? Get connected with a realtor by replying REALTOR to this message.
SMS Templates for Current Buyers
For clients already committed to partnering with you or your company to buy a new home, SMS text message communication can keep them informed on the process. Try some of these scripts to improve the experience of buying a new home for your clients.
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Lynne, there’s a new listing for a 4-bedroom, 3-bath in Smyrna. Same school district. Want to set up a viewing?
Great news – they’ve accepted your offer on 432 Comanche Trail! Can we set up a call for this afternoon?
The property at 789 Willow Trace has dropped from $330K to $310K. Reply YES to this message to schedule a viewing.
You have a walk-through home inspection scheduled for Friday, March 5, 2019 at 4PM. To confirm or change this appointment, reply to this message.
There are 6 open houses this weekend in the Brookwood HS district. Visit tinyurl.com/yoururl for a full listing.
Ayesha – you expressed interest in an in-ground pool during our last call. Thoughts on above-ground pools? Call me when you have the chance.
SMS Templates for Current Sellers
Clients trying to sell their homes also need to stay in the loop. Consider these SMS text message templates for current sellers:
Rodrigo – there is a viewing scheduled for your property this Saturday, April 6, at 11AM.
Couple who stopped by yesterday wants to include the porch repair in the asking price. Thoughts?
Your property has 5 viewings scheduled this week. For a full list of scheduled date and time, text 765ELMST to 80123
Buyers on our site most frequently tag your property as GOODSCHOOLS and OVERPRICED. What does that mean? Let’s schedule a call to talk about it.
Ken – interested buyer’s home inspector found mold behind kitchen baseboards. Can I stop by at 3PM tomorrow? Reply YES to confirm.
Similar properties in your area are listed between $400K-$420K. To see our suggested pricing guide, visit tinyurl.com/yoururl
The Bottom Line: Using Tech to Your Advantage
In a world moving at such a fast pace, it’s important to keep up with the crowd. By using SMS communication for your real estate company, you can keep current and prospective clients in the loop and engaged.
Connecting with clients is easier than ever with software developed to do just that. DialMyCalls is a user-friendly option for sending mass SMS text messages. Interested? Try out DialMyCalls completely free today.
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