Real Estate Text Message Marketing
Posted by Tim Smith in Business Continuity on August 8, 2011
Real estate agencies and brokers who wish to use text message marketing are required to follow all the FCC and your state laws regarding sending automated phone calls or texts. Your customers, both new and old, must opt in to receive any kind of message from you, and you must never send any kind of unsolicited message. For texting you can have your customers opt-in to a list via text message, for example text COMPANY NAME to 80123 (our short code), which will opt them in to receive real estate alerts from you. For phone calls you need expressed written consent from them agreeing to receive your messages.
DialMyCalls offers the power of text message marketing for real estate agents all over the country.
How Can Real Estate Agents Use Text Message Marketing?
How exactly can our automated calling system help real estate agents sell houses that they have on the market? DialMyCalls plans to target real estate businesses across the country by offering an extremely easy to use as well as efficient way to communicate with potential home buyers.
Real estate agents can sign up for our text message service and will no longer have to worry about printing out an abundance of fliers describing a property they have up for sale. By using our text message notification system, real estate agents can have potential buyers text a specialized SMS keyword to a unique short code. For example, on top of having a phone # to call on the FOR SALE sign in front of the house, there would also be the following message: “Text NEWHOME15 to 80940 for more information.” For those that text the “NEWHOME15” to the short code (80123), they would instantly receive information regarding the property. Real estate agents can choose the information such as asking price, age of house and number of bedrooms/bathrooms that is sent when potential buyers send in the text message. On top of that, they can send a link in the text message that sends the home buyer to a virtual tour of the house up for sale; brilliant! Going one step further, the potential home buyers number will be added to the real estate agents contact list in which they can use to offer a follow-up call.
The real estate agent can also use our text message marketing to build a phone number list of potential home buyers. Instead of information on a specific house, they can put a general SMS keyword on the for sale sign such as “HOMES4SALE.” When the buyer sends the keyword to the short code, they will be added to the real estate agents contact list. From that point, the real estate agent can send both text and voice messages to every contact on their list, alerting them of new homes that have gone up for sale in the area.
While there is nothing wrong with real estate agents using the old ways of posting a for sale sign in front of a property with information on fliers; we are in the technological age so why wouldn’t we take advantage of real estate text message marketing?