Boost Website Traffic with MMS Marketing: Strategies & Tips

Struggling to get clicks? With nearly 1.2 billion websites competing for attention, standing out online is harder than ever. Finding effective ways to boost visibility and conversions as a thriving business is a constant challenge.

With that, MMS marketing might be your missing piece.

Unlike plain text campaigns, MMS lets you engage your audience more dynamically. If you’re looking to drive website traffic and build stronger customer relationships, this seemingly dated but wholly underrated marketing tool is definitely worth a closer look.

In this article, we discuss MMS marketing, how it works, how it compares to SMS, and strategies that can help you get results.

What Is MMS Marketing and Why It Matters

MMS stands for Multimedia Messaging Service. It’s a mobile messaging format that allows you to send more than just text. With MMS, you can include images, GIFs, video clips, audio, and longer messages.

While MMS launched in the early 2000s, it started gaining traction around the 2010s. That’s when smartphones became common, and people were able to send and receive enhanced media messages more easily.

In marketing, MMS gives businesses a way to send multimedia directly to a customer’s phone. It’s essentially a form of visual content marketing delivered through a personal, high-attention channel, which is mobile messaging.

Visuals can dramatically increase the chances that customers will engage. For context, posts with images generate 650% more engagement than plain text alone.

Here are some reasons why MMS marketing matters:

Richer Media Content

You can send videos, product images, GIFs, and branded graphics. That makes your messages more eye-catching and informative.

Stronger Customer Interaction

Multimedia adds emotion, tone, and visual cues, which increase people’s likelihood of responding and clicking through.

Creative Storytelling

With more room and media options, you can explain your offer clearly, build excitement, and communicate value faster.

Higher Recall

In science speak, 90% of the information the brain receives is visual. As highly visual creatures, we’re also more likely to recall a brand after seeing an image or graphic in a message.

Higher Open and Click-through Rates

MMS messages often perform better than email when it comes to attention and action.

When used for campaigns like promotions or product launches on your website, MMS marketing can help your brand connect in a way that’s memorable and engaging.

How MMS Drives Website Traffic

While it’s also great to run ads and boost your SEO to gain website traffic, sometimes the fastest way is to meet people where they already are—on their phones.

MMS marketing does exactly that. And rather than just send walls of text, it lets you send eye-catching messages directly to the user’s mobile device. This is more likely to encourage real action, like visits to your website.

Let’s look at the many ways MMS can drive website traffic:

Visual Content Grabs Attention

People tend to notice a message with a colorful product photo or a short video clip. This quick spark of interest can turn into a website visit with a simple tap.

Clickable Call-To-Actions Make It Easy to Act

Every MMS message can include a link. Pair that with an effective CTA like “See the New Drop!” and this quick and interactive combination can make it seamless for people to visit your site right away.

Time-Sensitive Promos Drive Urgency

While SMS is most used for alerts, MMS can be a more visually engaging way to send last-minute reminders. For example, you can include a short countdown video to build urgency and nudge people to click before an opportunity disappears.

Follow-Ups Re-Engage Visitors

If someone browsed your site but didn’t buy, no worries. An MMS reminder with product images or a discount code can bring them back. It keeps your brand top-of-mind and gives them a reason to return.

Exclusive Content Builds Curiosity

Sending “text-only” early access to a product launch or event creates a sense of exclusivity. It encourages users to visit your site to learn more or grab their spot.

MMS marketing is ideal for capturing attention in a way that actually drives customers to take action.

MMS vs SMS Marketing: Which Is Better for Website Traffic?

MMS and SMS are both powerful tools when it comes to mobile marketing. Each has its place, and both can help drive people to your website. But which one works better when your goal is more traffic and engagement?

Let’s break it down.

SMS, which stands for Short Message Service, is well-known as the original text messaging tool. Anyone who’s sent a text before will have heard of it and is still using it now without having to think twice. Its success and utility come from its simplicity.

Fast, direct, and easy to read, businesses have used SMS for marketing to send quick updates, reminders, and promotions since the advent of mobile phones. Open rates are high because SMS messages get delivered instantly and show up as notifications.

But then came the rise of smartphones, which opened the door for messages to become more visual through MMS texts. Although MMS texts existed before, smartphones made it easier to send richer content.

MMS works similarly to SMS in how it’s delivered (via mobile networks), with the main difference that it has multimedia support. It’s essentially like SMS but with a visual punch.

Here’s how SMS and MMS marketing compare:

Feature	SMS	MMS
Type of content	Text only (around 160 characters)	Multimedia (images, video, audio, up to 1,600 words)
Engagement	High open rates	Higher engagement through visuals
Click-through rates	Better than email	High potential due to visual CTAs
Message length	Short; direct to the point	Longer; customizable for more detailed storytelling
Emotional appeal	Limited to text and links	Strong; great for building curiosity and impact
Cost per message	Lower	Slightly higher due to data and media

Check out this article on SMS vs MMS messaging for a more detailed comparison. 

Whichever you choose, neither requires an app or Wi-Fi to receive. That makes both of them excellent tools for real-time marketing.

MMS works best when you want to build an experience. You can use all sorts of media to give that extra engagement and convince customers to visit your site. But don’t underestimate the power of SMS—ecommerce SMS marketing, for instance, still plays an important role, especially for moments like order and shipping confirmations or quick text-based updates when clarity and speed matter more than visuals.

Both SMS and MMS have value for boosting website traffic. Your choice depends on what you’re trying to say and how you want it to land. But for ecommerce marketers looking to boost website traffic and leave a lasting impression, MMS brings the kind of depth and creativity that text alone can’t match.

Top MMS Marketing Strategies to Boost Website Traffic

With MMS marketing, you have options to customize your message, choose when you plan to roll it out, and who you’ll send it to. That level of personalization makes it much easier to drive website traffic that actually converts.

Take note of these proven MMS marketing strategies to help you bring more visitors to your site and keep them coming back.

Segment Your Audience for Targeted Messaging

Generic blasts rarely perform well. Instead, separate your audience into groups based on interests, purchase behavior, or engagement history.

For example, you could send first-time shoppers a welcome offer with a product highlight and send returning customers a sneak peek of a new collection. Tailoring the customer experience increases the chance they’ll click through to your site because the message feels relevant to them.

Use Personalized Messages with Clear CTAs

Around 71% of customers expect a personalized experience when they engage with a brand. There are many ways to make this possible via MMS, like always including the recipient’s name, referencing past purchases, or suggesting something based on what they browsed.

Then, guide them with a clear call to action. The CTA should stand out and link directly to a website page that matches the offer. It should make clicking feel like the next seamless step.

Send Product Promotions, Exclusive Offers, or Flash Sales

MMS helps by adding visual urgencies like countdown timers, product photos with “limited stock” badges, or short video teasers to various alerts and reminders.

Pair these messages with a direct link to the landing page. The faster the customer acts, the better, so make your message encourage that.

Recover Abandoned Carts with Eye-Catching Reminders

Cart recovery messages can be far more effective when they’re shown visually. Instead of sending a plain text reminder, use MMS to include a photo of the exact product left behind.

Add a short, friendly message like “Still thinking it over?” and a one-click link to their cart. If you want to increase clicks even more, add a small incentive like “Come back and save 10%.”

Use Multimedia to Highlight Product Benefits or Features

For ecommerce marketers, what’s fun about using MMS as a marketing tool is that it lets you show, not just tell. You could send a quick how-to video, a customer photo, or a graphic highlighting product benefits. Or even preview new website features by sending screenshots or animations. These visuals let customers see value instantly and motivate them to explore further online.

Encourage Post-Purchase Engagement and Reviews

Don’t end the customer journey after they make a purchase. Use MMS to thank customers with a branded image or GIF, then ask for a review or feedback. Include a photo of the product they bought and a direct link to your review page. Not only does this drive traffic back to your site, but it also builds credibility and trust with future buyers.

Building social proof through reviews and customer photos can influence new visitors to click, explore, and eventually buy.

How to Start Using MMS Marketing to Drive Visitors to Your Site

MMS marketing gives you a creative way to connect with your audience and bring more traffic to your website. The best part? Getting started doesn’t have to be complicated.

Follow these steps to launch your MMS campaign with confidence.

1. Define Your Goal

Before you send anything, decide what you want to achieve. Is it more website traffic? Promoting a product launch? Collecting reviews?

Make sure that your goal is specific. A clear objective helps you craft the appropriate message and track relevant results. Without direction, even the best visuals might miss the mark.

2. Pick Your Platform

You need a reliable tool to send your messages at scale. DialMyCalls is a great choice for mass MMS messaging, whether you’re a small business, an agency, or a growing brand.

Here are reasons why DialMyCalls works well:

✅ You can use DialMyCalls from any web browser or download the iPhone/Android app to send messages from anywhere.

✅ Supports bulk MMS and allows for two-way messaging with your audience.

✅ Use broadcast reporting to track who received your messages and check performance metrics like delivery rate and engagement.

3. Build Your Contact List

Your message is only useful if it gets seen. Start collecting phone numbers from people who’ve opted in to hear from you.

Use signup forms, checkout pages, or in-store promotions to grow your list and be sure to follow privacy and texting consent laws so you’re always compliant.

4. Create a Message That Stands Out

Use MMS to its full potential. Include a high-quality image, short video, or fun GIF that grabs attention and is in line with your branding. Pair that with a message that’s clear, friendly, and includes a direct link to your website.

Don’t forget a compelling call to action like “Shop Now,” or “See What’s New.”

5. Send, Measure, and Improve

Once your message is ready, schedule it or send it. Then, check your campaign performance using your platform’s reporting tools.​​​​

Pay attention to delivery rates, click-throughs, and site visits. Over time, adjust your messages based on what gets the most engagement.

Stand Out in the Inbox with MMS Marketing

With rich visuals, longer messages, and clear CTAs through MMS marketing, you can capture attention fast and guide users exactly where you want them to go.

Whether you’re sending promotions, product highlights, or personalized follow-ups, MMS helps you stand out in crowded inboxes and turn messages into website visits.

Ready to give it a shot? Sign up today to try DialMyCalls for free.

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