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Tim Smith is the Media Manager at DialMyCalls, where he has leveraged his expertise in telecommunications, SaaS, SEO optimization, technical writing, and mass communication systems since 2011. Tim is a seasoned professional with over 12 years at DialMyCalls and 15+ years of online writing experience.
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Start For Free18 Best SMS Companies in 2024 to Grow Business (Compared)
Posted by Tim Smith in Business Continuity on February 13, 2024
SMS (Short Message Service) has become an integral part of our daily lives, no matter where we are in the world. It is a simple and convenient way to communicate with others, making it a powerful tool for businesses to reach their customers.
With the increasing demand for SMS services, there has been a rise in the number of companies offering this service. However, not all SMS companies are created equal. Some may offer better pricing, while others provide advanced features or superior customer support.
This article will look at some of the best mass texting services and SMS companies in 2024 that can help businesses grow and succeed.
Why the Right SMS Service is a Business Game-Changer
Instant Communication
SMS is a fast and reliable way to communicate with customers, as it has an open rate of 98%. This means that almost all messages are read within minutes of being received, making it a powerful tool for businesses to quickly reach their target audience.
Cost-Effective
Compared to other forms of communication such as phone calls or direct mail, SMS is much more cost-effective. With bulk messaging options available, businesses can save on costs while still reaching a large number of customers.
Personalization
SMS allows for personalized communication with customers through the use of custom fields and merge tags. This helps create a more personalized and engaging experience for the customer, leading to higher response rates.
Automation
Many SMS companies offer automation features that allow businesses to schedule messages in advance or set up automatic responses. This can save time and effort for businesses while still maintaining effective communication with customers.
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Targeted Marketing
With the ability to segment contacts based on demographics or behavior, SMS allows businesses to send targeted messages to specific groups of customers. This can lead to better engagement and conversion rates.
Best SMS Companies
- DialMyCalls
- SimpleTexting
- MessageMedia
- TextMagic
- ClickSend
- SlickText
- Sakari
- BulkSMS
- Salesmsg
- EZ Texting
- Twilio
- Textedly
- Text Request
- Viber
- GatewayAPI
- Project Broadcast
- Klaviyo
- Birdeye
1. DialMyCalls
DialMyCalls is the best overall mass texting service in 2024. With their free account, you can send messages via text, email, or phone to a contact list of thousands of people in the blink of an eye.
Features
- Mass Notification App
- Integrations
- Phone Tree app
- Broadcast Reports
Mass Notification App
With the DialMyCalls app, you can send mass notifications from your device of choice, making it easy to stay in touch no matter where you are.
Integrations
Through their API, DialMyCalls can integrate your notifications into your company’s preferred communication medium.
Phone Tree App
Your team’s organization determines how effective your telemarketing and customer service will be. Implementing a dedicated phone tree for your team is one way to improve order and seamlessness when there is an incoming call.
No customer wants to be put on hold for lengthy periods while making inquiries. With DialMyCalls’ phone tree templates, you can quickly get calls across to the designated or responsible people, shortening your client’s wait time and improving your general process.
Broadcast Reports
You can easily see the status of your messages on a large scale or employee by employee with DialMyCalls’ broadcast reports feature.
2. SimpleTexting
Sinch SimpleTexting is another general solution for businesses and organizations looking to “send mass texts”, “provide customer service”, and “create automated campaigns”. According to Capterra, they cater to “Fortune 500 companies and small businesses alike”.
Features
- SMS Campaigns
- Inbox
- Text-to-join Keywords
SMS Campaigns
Send SMS campaigns to groups of people with your personalized message, including images and links.
Inbox
Respond to contacts’ comments on your campaigns with one-on-one conversations in your SimpleTexting inbox.
Text-to-Join Keywords
Get new contacts with low effort using keywords, which can be texted to your local number and will add their contact info to a group of your choosing.
3. Sinch MessageMedia
Sinch MessageMedia is a mobile messaging solution that helps you reach people via their channel of choice. According to Capterra, “Sinch MessageMedia helps businesses across all industries, from global brands to SMBs in the healthcare, education, retail, not-for-profit, and many other industries”.
Features
- Abandoned Cart SMS
- Integrations
- Dashboard
Abandoned Cart SMS
Reaching customers at your online business over SMS? Automate a text that is sent their way when they leave without making a purchase.
Integrations
With over 85 integrations, including HubSpot, Shopify, Mailchimp, and more, you’re sure to find the right way to reach your audience.
Dashboard
See recent inbound messages, usage graphs, message breakdowns, and exciting configurations like Email to SMS right on your dashboard.
4. TextMagic
According to Capterra, “Textmagic is a fully featured business text messaging platform that enables companies of all sizes to send bulk SMS text messages to their customers, staff, and partners”. In terms of who it’s made for: “Textmagic is most preferred among small companies around the world who benefit from the high delivery and open rates of text messages”.
Features
- SMS Templates
- iOS & Android Apps
- Send Texts Online
SMS Templates
Save time with SMS templates, which are saved on your account and easy to click and send.
iOS & Android Apps
Both Apple and Android users can use TextMagic’s services on the go with their mobile app.
Send Texts Online
SMS messages don’t just have to come from a phone. Write, schedule, preview, and send messages from the web.
5. ClickSend
ClickSend is an SMS marketing service that allows users to communicate with contacts “via SMS, email, rich media, direct mail, and more”. According to Capterra, “businesses choose us because we’re always on for our customers”.
Features
- Worldwide SMS Messaging
- Send SMS
- Digitize Mail
Worldwide SMS Messaging
Use API or ClickSend’s web-based SMS portal to track, receive, and send SMS messages around the world.
Send SMS
Send SMS messages using templates, emojis, placeholders, and phone numbers to make your communications personal yet simple.
Digitize Mail
Using email, API, and more, ClickSend helps you mail, print, and fold letters and postcards online.
6. SlickText
According to Capterra, “SlickText offers a feature-rich SMS marketing platform that is unlike any others in the industry: it’s refreshingly easy to use and simple to scale”. In terms of who it’s made for: “SlickText customers range from small to large businesses and marketing agencies as well as nonprofits and organizations looking for a communications solution”.
Features
- Scalable Messaging
- Subscriber Growth Tools
- Automated Workflows
Scalable Messaging
Send SMS messages to as many or as few contacts as you’d like with fast speeds and trustworthy delivery rates.
Subscriber Growth Tools
With SlickText’s suite of marketing tools, you can cater to your current audience and scale as it grows.
Automated Workflows
Engage with contacts one-on-one without coding knowledge using SlickText’s automated workflows.
7. Sakari
According to Capterra, “Sakari is a cloud-based SMS marketing platform designed to help sales, marketing, and customer service teams send and receive text messages”. Sakari is made for “businesses that want to manage 2 way texting in a centralized platform”.
Features
- HubSpot SMS Integration
- Slack Integration
- Conversation Management
HubSpot SMS Integration
If you already have HubSpot, you can integrate your SMS messaging between that account and your Sakari account.
Slack Integration
Receive and reply to SMS messages in Slack with Sakari’s handy integration, helping you stay up to date no matter where you are.
Conversation Management
See all of your ongoing conversations, along with the contact information, timelines, and more of your key people in one place.
8. BulkSMS
According to Capterra, “BulkSMS.com is a leading business messaging platform which enables businesses to quickly and easily engage with their customers through the power of SMS”. BulkSMS is made for “SMEs to large Enterprise customers”.
Features
- Web & Desktop Functionality
- SMS API
- SMS Integrations
Web & Desktop Functionality
Access BulkSMS functions either through their website or with their desktop and phone apps – whatever works best for you.
SMS API
Use BulkSMS API to send SMSes from the application of your choice as easily as possible.
SMS Integrations
Through partnerships with Mailchimp, Zapier, Shopify, and more, BulkSMS offers an advanced two-way SMS feature that is fully integrated with a variety of platforms.
9. Salesmsg
According to Capterra, “Salesmsg is a two-way SMS and MMS business texting software that makes it easy to have real-time text message conversations at scale”. In terms of who it’s made for: “Salesmsg is a great product to help sales teams, customer support teams, and customer experience teams have meaningful conversations with their clients, customers, and prospects”.
Features
- Multi-media Messaging
- Short Codes
- CRM Texting & Calling
Multimedia Messaging
Send videos, images, PDFs, gifs, and more via SMS and keep track of all your interactions over these mediums in one chat.
Short Codes
Create a short code for a high-volume SMS account, or use existing numbers. You can even enable a landline to receive texts.
CRM Texting & Calling
Calls or sends SMS texts through integrations with your favorite CRM platform, including HubSpot, Zapier, Pipedrive, and more.
10. EZ Texting
According to Capterra, “EZ Texting’s messaging solutions help you provide better customer service, streamline communications, grow and nurture your leads, and improve your outreach efforts”. EZ Texting is for “small-to-medium businesses, mid-market, and local franchises”.
Features
- Image Library
- AI Compose
- Home Page Recap
Image Library
Make your messages pop with EZ Texting’s library of free images, courtesy of Shutterstock.
AI Compose
In EZ Texting’s words: “Generate AI crafted messages based on your prompt”, saving precious time.
Home Page Recap
See unread and sent messages, as well as subscriber updates, in a pop up message as soon as you open your app.
11. Twilio
According to Capterra, Twilio helps you “engage your customers like never before with SMS, Facebook Messenger, RCS Business Messaging, Line, and more”. Twilio is for “businesses of all sizes that need cloud communication solutions in over 180 different countries”.
Features
- Coding
- Voice API
- Twilio Flex
Coding
Make your communications incredibly personal with coding capabilities from Twilio servers.
Voice API
Using a demo only available in the U.S. and Canada, you can try making a phone call using Twilio’s Voice API.
Twilio Flex
View and respond to conversations over text, WhatsApp, social media, and more all in one convenient inbox.
12. Textedly
According to Capterra, Textedly offers “SMS Marketing Services made easy”. Textedly is for “small to medium to large businesses and organizations. Including professional services, and non-profit organizations”.
Features
- Text-to-Pay
- App Store
- Text Reviews
Text-to-Pay
Use your credit card merchant account to pay, deposit, and more via text, and keep track of all your transactions in Textedly.
App Store
Install apps that are partnered with popular platforms like Instagram texting or Shopify integrations, or come from Textedly like webforms or automatic replies.
Text Reviews
Keep track of what your customers think of you by connecting review sites to your Textedly account, which allows you to respond in app.
13. Text Request
According to Capterra, “Text Request is the business texting platform built to ignite customer engagement”. Text Request is best for “businesses that need a better way to connect with customers and employees”.
Features
- Group Message Overview
- Easy-to-Read Views
- SMS Payments
Group Message Overview
See the contacts, texts, and estimated send time for every group message and campaign you send out.
Easy-to-Read Views
With a spacious layout on both desktop and mobile versions, easily see exactly what you need to read no matter what device you use.
SMS Payments
Make payment requests of your clients and stay up to date on which payments are late, which are paid, and how much you’ve made.
14. Viber
According to Capterra, Viber by Rakuten “is a customer engagement and communication tool that provides users with eCommerce brand discovery options”. Viber is “ideal for businesses of all sizes”.
Features
- International Calling
- Stickers & Images
- Social Group Chats
International Calling
Make calls and texts around the world with upfront pricing paid monthly, which can be cancelled anytime.
Stickers & Images
Keep your conversations informal and fun with stickers, gifs, photos, and more that get people excited about your messages.
Social Group Chats
Encourage interaction from large groups with social media-like functions, including liking messages, large member capacities, etc.
15. GatewayAPI
According to Capterra, “GatewayAPI is a global SMS platform, which since 1999 has specialized in SMS services”. GatewayAPI is best for “organizations of all sizes, private and public, that seek SMS solutions”.
Features
- Guaranteed Sends
- Strict Security
- Add-on Services Toolbox
Guaranteed Sends
You can be sure you’ll always reach your recipients with GatewayAPI’s uptime of more than 99.99% for their SMS APIs using some of the world’s top providers. You’ll have direct connections by default with premium as well.
Strict Security
GatewayAPI is stored safely in Tier 4 data centers in Europe, with strong SSL and leading security measures in place to protect all data. They also offer alternative protections for users with data restrictions in Europe.
Add-on Services Toolbox
Choose add-on services that will help you grow your business. You can acquire your own shortcodes, virtual numbers, and keywords, configure SMS automation or set an email to SMS in order to complement the setup of GatewayAPI.
16. Project Broadcast
According to Capterra, “Project Broadcast is a powerful and cost-effective text marketing platform designed to empower businesses with the ability to create and manage marketing drip campaigns while reaching out to their customer base through SMS messages”. Project Gateway is best for “business owners looking to maximize their customer engagement and leverage the power of text marketing”.
Features
- Unlimited Keywords
- Schedule Broadcast
- Robust Feature Set
Unlimited Keywords
Get contacts on your list with whatever keyword suits your list, then welcome them automatically with auto-reply messages and campaign admittance.
Scheduled Broadcasts
Maximize your time and your user engagement using schedule send functions, which will send your broadcast to as many contacts as you want at a specific date and time.
Robust Feature Set
Use automations, attachments, and the previously listed features to make your messages and user experience stand out from the rest.
17. Klaviyo
According to Capterra, “Klaviyo powers smarter digital relationships for over 100,000 businesses who earn more revenue by easily integrating and centralizing data from across the tech stack and utilizing it for truly personalized emails, texts, and mobile push messages”. In terms of who it’s made for: “Klaviyo serves businesses of all sizes with a DTC presence through seamless integrations with Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and hundreds more”.
Features
- Engaging Web Forms
- Drag and Drop Design
- Personalized Recommendations
Engaging Web Forms
Get your contact base excited about your business and content with prompts for them to interact with you using Klaviyo’s Form Builder.
Drag and Drop Design
Not tech-savvy? No problem with Klaviyo’s drag-and-drop features to build dynamic designs for your outreach campaigns.
Personalized Recommendations
Keep your customers coming back by sending them content they’re sure to engage with based on their browsing and shopping habits, giving your messages a personal touch.
18. Birdeye
According to Capterra, “Birdeye Messaging is a comprehensive digital communication tool that makes it easy to connect with customers across any digital channel, be it text, social, Webchat, email, or voicemail from one unified inbox”. Birdeye is made for “local businesses and multi-location brands looking to build a strong online reputation fueled by AI, customer feedback, boost ratings, and establish trust to acquire new customers”.
Features
- Referrals
- Surveys
- Insights
Referrals
Let your customers do the work – prompt them to refer others to your services via their preferred channel.
Surveys
Get a quick idea of what your users are thinking with polls, which are condensed into a simple graph.
Insights
Get insights on where your team can improve with letter scores for top categories based on customer input.
How to Choose the Best SMS Texting Service for You
After getting an idea of some strong competitors for your SMS company of choice, it is essential to understand the factors that make a company stand out in this competitive market. Here are some key considerations when choosing an SMS texting service:
Ease of Use
It’s hard to get people on board with change, especially when it comes to technology. Your SMS service should be user-friendly and easy to navigate to get everyone on board. The platform should have a simple interface that allows users to send messages quickly without any technical difficulties.
Value for Money
Pricing is a crucial factor for businesses, especially when it comes to communication services. Look for companies that offer competitive pricing and value-added features at no extra cost. This is especially if you’re a small business and this initiative will cost a significant amount of your budget.
Customer Service
In case of any technical issues or queries, it is crucial to have prompt and reliable customer support. Look for companies that offer 24/7 customer service through various channels like phone, email, or live chat. Or at least find a company that offers service during your business hours, preferably in your time zone.
Here’s how each of our picks stack up in these categories:
Platform | Ease of Use | Customer Support | Other Features | Pricing | Score |
---|---|---|---|---|---|
DialMyCalls | 4.8 | 4.7 | 4.7 | 4.7 | 4.7 |
SlickText | 4.8 | 4.9 | 4.8 | 4.6 | 4.7 |
Project Broadcast | 4.6 | 4.8 | 4.7 | 4.8 | 4.7 |
SimpleTexting | 4.7 | 4.8 | 4.5 | 4.5 | 4.6 |
SalesMessage | 4.7 | 4.6 | 4.5 | 4.6 | 4.6 |
Birdeye | 4.7 | 4.7 | 4.7 | 4.5 | 4.6 |
GatewayAPI | 4.6 | 4.7 | 4.6 | 4.5 | 4.6 |
TextMagic | 4.7 | 4.5 | 4.5 | 4.5 | 4.5 |
Sakari | 4.5 | 4.7 | 4.3 | 4.5 | 4.5 |
Text Request | 4.5 | 4.6 | 4.4 | 4.5 | 4.5 |
MessageMedia | 4.6 | 4.7 | 4.4 | 4.4 | 4.5 |
Textedly | 4.5 | 4.5 | 4.4 | 4.5 | 4.4 |
Viber | 4.6 | 4.3 | 4.3 | 4.5 | 4.4 |
Klaviyo | 4.5 | 4.4 | 4.6 | 4.4 | 4.4 |
Twilio | 4.2 | 4.2 | 4.5 | 4.3 | 4.3 |
BulkSMS | 4.6 | 4.1 | 4.3 | 4.5 | 4.3 |
EZ Texting | 4.3 | 4.0 | 4.2 | 4.0 | 4.1 |
ClickSend | 3.8 | 4.0 | 3.9 | 4.1 | 3.9 |
All above ratings are from Capterra.com.
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Businesses today are constantly looking for new and effective ways to reach their customers. With the rise of SMS usage, it has become crucial for businesses to incorporate this communication channel into their marketing strategy.
In this article, we have listed some of the best SMS companies in 2024 that can help businesses grow and succeed. Each company offers unique features and pricing options, making it important for businesses to carefully consider their needs before choosing a provider.
For those looking for a user-friendly platform with advanced features like voice broadcasting and text-to-speech capabilities, DialMyCalls is an excellent choice. You can even try it for free to see whether or not it’s a good fit.
No matter which company you choose, incorporating SMS into your marketing strategy can greatly benefit your business by increasing customer engagement and driving sales. So don’t wait any longer – find the best SMS company that fits your needs and start growing your business today!
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