SMS marketing is, to put it lightly, a revolution in the world of marketing, especially for restaurant owners. The numbers behind SMS marketing are staggering. Over 98% of all SMS messages are opened, and a vast majority of these messages are opened within minutes of receipt. In addition, 44% of all people have opted into at least 1 SMS campaign - so it's clear that consumers are willing to share their phone number if they trust a business with their information.
Compare this to email, which usually hovers around a 25% open rate, and the benefits are clear. SMS messaging offers a way that companies can get in touch with their customers immediately and effectively - making it absolutely indispensable for restaurant owners.
Setting up an SMS messaging campaign can be quite easy too - modern tools like DialMyCalls feature an intuitive user interface that makes it easy to organize your contacts, lists of phone numbers, and custom messages.
So if you're a restaurant owner looking to take your business to the next level, read on - and see 5 ways that you can take advantage of advanced SMS marketing from DialMyCalls.
1. Send Lunch Specials
One of the biggest challenges facing restaurants is impulsivity - most people don't really think ahead about where they want to go to lunch. When lunchtime rolls around, they'll just do a quick poll of their coworkers, or head to one of their regular spots. There's not usually a whole lot of thought or consideration involved - and if they don't remember your restaurant, they just won't go there.
However, if you send out specialized, custom lunch specials with coupons to your loyal customers at lunchtime, they're much more likely to remember your restaurant - and take advantage of the special offer.
The more a person eats at your restaurant, the more likely they are to come back - so sending lunchtime reminders and special discounts is a fantastic way to build up your customer base.
2. Promote Special Events and Offers to Regulars
People like to feel special - that's just a fact. And if you have a list of regulars at your restaurant - people who have been eating at your establishment weekly or daily for long periods of time - you should consider rewarding them! They'll love you for it, and they'll spread the word about your restaurant to your friends.
Using DialMyCalls, you can set up a specialized list of your most valuable customers, and send them promotions and special offers. You can offer them discounts on their favorite dishes, or rewards for bringing friends to your restaurant.
Whatever your offer may be, make sure they realize that it's exclusive - and that normal, everyday customers don't get these same offers. This will increase brand loyalty, and make your best customers feel more valued.[click to continue...]
Running a food truck business can be a rewarding opportunity to show off your food making skills, as long as you can get customers to your truck. This type of "on the move" business puts you at a slight disadvantage against the typical eatery since a loyal fan may not always know where to find you. You could invest in a megaphone, neon lights or even a bat signal to stand out where you're parked, or you could take the easy route and market your business through text messages.
SMS marketing is an easy and cost effective way of keeping in contact with your loyal customers. The concept is simple, they "opt in" to your service by giving you their cell phone number - just offer a free drink in exchange for those digits and you'll be amazed at how many oblige - then you are permitted to send text messages directly to their phone. This is made even easier with an SMS marketing provider, since these companies will store the numbers for you and allow for bulk texts to be sent to all your customers at once.
Still not sure how this could help boost your food truck business sales? These 5 text message marketing tips will help to drive the point home:
1. Broadcast Your Location
If your food truck is one that is always on the move, then you already know the frustration of knowing there are customers out there craving your meals, but have no idea where you're at today. You may already use Twitter or Facebook to help your customers keep up with your whereabouts, but imagine how much faster a text message would be. Some probably don't even log into those accounts until they are already biting into a sandwich, but they are checking their text messages all day long.[click to continue...]
With the world's eyes now accustomed to reading the small screen of their smartphone, it was only a matter of time before a way was discovered to advertise through them. SMS text alerts as a marketing tool have proven to be highly successful in a number of different applications, and are ideal for businesses both big and small, so long as you know how to properly take advantage of it.
The best thing about SMS marketing campaigns is that they are inexpensive in comparison to other methods of advertising your service, business or product. Plus, there is no real technical knowledge needed beyond being able to come up with compelling messages. This is especially true of bulk messaging, or what some refer to as text blasting.
How Does Bulk Messaging Work?
Bulk messaging follows the same concept as a group email, except the recipients receive their message right on their phone. Since most providers of this type of service have an address book for you to store your contact numbers, the process for creating and sending the message is simple and should take just a few minutes.[click to continue...]
There is no denying that text messaging has become the preferred way to communicate, taking the place of making direct contact phone calls. People are quick to decline a phone call, but it is estimated that 97% of text messages are opened and read within minutes of being opened. Real estate agents have a great opportunity to take advantage of the convenience of text messaging to help close on more sales.
Text messaging your realty clients will be simple if you sign on with an automated text messaging service. These work online, with no extra installations to worry about. With a company like DialMyCalls, you can register a unique keyword for your real estate listings and begin collecting opt-ins.[click to continue...]
Real estate agencies and brokers who wish to use text message marketing are required to follow all the FCC and your state laws regarding sending automated phone calls or texts. Your customers, both new and old, must opt in to receive any kind of message from you, and you must never send any kind of unsolicited message. For texting you can have your customers opt-in to a list via text message, for example text COMPANY NAME to 80123 (our short code), which will opt them in to receive real estate alerts from you. For phone calls you need expressed written consent from them agreeing to receive your messages.
DialMyCalls offers the power of text message marketing for real estate agents all over the country.[click to continue...]
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