If you're running an auto shop, you're probably looking for a way to increase your profits, gain a better reputation in your community, and win over loyal customers for life.
Communication is the best way to accomplish all three of these goals. By simply communicating with customers more effectively, you can ensure the success of your auto shop. Read on, and read about the top 4 ways you can increase your communication skills, and enhance customer loyalty - and satisfaction!
1. Listen To Your Customers
The first thing you need to do is truly understand your customers. Let's face it - nobody really wants to come to an auto shop. From basic maintenance to full-scale repairs, most people view your business as an inconvenience.
Because of this, you should do everything you can to listen to your customers, and be honest and genuine when interacting with them. Empathize with their issue, and truly understand what they want from you.
This is the basis of all effective communication - listening. Listen to your customer, and they'll tell you what they want. This makes it easy to deliver services that will satisfy them, and increases the effectiveness of your communication![click to continue...]
From the first very first smoke signals created by prehistoric men to the 9-1-1 phone system, the emergency communication industry has vastly matured throughout the ages. Now, in 2017, we're at the peak of the information age. You can access nearly any news, from virtually anywhere in the world, any time. Amber alerts, text message notifications, and phone recordings can inform the masses, instantly, of any crisis. Whether it's to let us know about a school cancellation or a natural disaster, this is the current state of emergency alerts.
How Do Emergency Mass Notification Systems Work?
The need for the ability to send out crisis alerts is steadily increasing. One of the latest trends emerging is the high-volume use of mass notification systems (MNS) across multiple industries. So, how does this kind of system work?
In a nutshell, an MNS sends a one-way message to employees, subscribers, or the public regardingan emergency in real-time by way of telephone, text message, email, television, or radio. These systems make it easy for municipalities, companies, and individuals to let their people know that something is outside of the norm. Where the average response time for the police is 11 minutes, a mass notification system can be sent instantly in a safe, discreet way.
Emergency alerts are still sent out via broadcast television and radio, and phone calls are still used. Today, though, when 77% of people own a smartphone, the trends in technology tell us that it's time to start taking a closer look at email and text message alerts.
Why Are Mass Notifications a Critical Part of Society Today?
When you look at what's going on in the world, it's no wonder legislation is mandating mass notifications and emergency alerts for more than just natural disasters. Take a look at these industry facts and statistics about emergency alerts:[click to continue...]
For businesses, communication is key. To reach your organizational goals effectively, it's important that everyone involved can communicate with one another. The internet, and especially the rise of mobile, has made communication more instant and more effective than ever before. Today, web and smartphone apps can supercharge your company’s internal communications, helping streamline your efforts to improve efficiency, productivity, and ultimately, your bottom line.
Versatile Options for Communication
Instead of relying on a company intranet, organizations can take advantage of a variety of programs designed for business communication. There are apps available for instant messaging, email-style message threads, and even sending out notifications via SMS text message or phone call. By leveraging more than one available app, businesses can streamline and enhance internal communications for better team cohesion and improved productivity.
Business Apps for Internal Communication
These nine business communication apps, available on mobile devices and desktop computers, provide a reliable and versatile way for employees to communicate effectively with one another:
Slack has quickly become one of the most popular project management and collaboration tools, especially for companies with remote workers. This cloud-based team communication app actually originated as an internal communication tool for a small game development company. Launched in 2013, it's now one of the most popular ways for internal teams to collaborate. Slack features chat rooms organized by topic, private groups, and direct messaging. Files, groups, and members are all completely searchable, making it easy to pull up previous conversations. It's available for web, iOS, Android, and Windows Phone. [slack.com]
HipChat is another popular team communication app, accessible from web or mobile anywhere in the world. It's available in a freemium version, but there's also an inexpensive paid version that adds extra features. Designed to integrate with Google Drive, Facebook, Dropbox, and other popular software, it's a versatile and affordable option that's a great choice for small businesses. [hipchat.com]
Basecamp bridges the gap between staff and clients. It's designed to make it easy for people in different departments within a company to share files and collaborate on projects. By consolidating internal communications, project management, and client relations in one place, it provides an efficient and streamlined solution for managing a variety of internal communication and collaboration needs. Basecamp's discussion boards eliminate the need for complex, hard-to-navigate email chains by consolidating discussion about a subject in one place. It also manages tasks and to-do lists for staff members. [basecamp.com][click to continue...]
Many gym directors focus most of their efforts on the recruitment of new members - especially when it's summer, or the New Year swings around. This is important - many gyms rely on the profit gained from new members to continue operating.
However, just recruiting new members to your gym is not enough to ensure your success. In fact, most gyms and health clubs suffer from a 50 yearly "attrition" rate - meaning that around 50% of your membership will leave each year. Reducing this number is critical to maintaining profitability, and running a more successful gym.
Not only that, long-term members can be significantly more profitable to your gym. According to a 1990 study by Reichheld & Sasser, a 5-year member of a gym can be up to 377% more profitable than a new member.
Finally, the competition in the marketplace is getting stiffer. The number of U.S. gyms and fitness centers has been increasing at a steady pace. In 2008, only around 30,000 gyms were in operation across the U.S. Today, that number has increased more than 20%, to 36,000.
The numbers don't lie. To succeed in today's hyper-competitive world, your gym needs to focus on retaining members - not just recruiting new ones.
So to help you create a comprehensive membership retention system, we've put together 3 simple ways your gym can increase loyalty and retain more members.
1. Offer Incentives To Members
People like to feel appreciated - and if you offer long-time members incentives, they're much more likely to stick around. Providing incentives to members who stay active in your gym for a certain period of time is a great way to increase membership retention rates.
Here are a few ways you could offer incentives to your members:
- Coupon booklets - Does your gym offer personal training, massages, or other club activities? Giving members a coupon booklet after a certain period of membership at your gym - whether in person, or via email or text - is a fantastic way to reward them, while still ensuring that they'll use your gym's services!
- Run sweepstakes and giveaways - Using advanced SMS text message technology like DialMyCalls, it's incredibly easy to set up sweepstakes and giveaways for loyal gym members.
You don't have to offer high-value rewards - things like workout gear, nutrition bars and supplements, and branded items are perfect. While the monetary value of these items may be low, your members will appreciate that you're engaging with them. And if they win, they're sure to become more loyal to your gym!
- Set up contests for your members - Everybody likes a challenge, especially if they're rewarded for winning!
Run a contest that helps encourage members to come in regularly. Events like signing in at the gym, attending a group fitness class, or participating in other club activities are rewarded with "points" - and whoever has the most points at the end of the month wins a prize!
If you choose to implement one of these techniques, you're sure to see membership retention climb. Your members will feel more special and recognized, and they'll keep coming back for years to come![click to continue...]
In today's modern, fast-paced world, it can often be difficult to stay connected with our neighbors, and our local community. This is just an unfortunate fact - people are more inclined to spend time indoors on social media and interacting with each other virtually than they are to spend time with one another.
But this doesn't have to be the case! With a little bit of effort, some simple tools, and a few helpful techniques, you can help keep your neighborhood connected, and stay acquainted with your friends, neighbors, and community members!
Check out this list of 5 great ways to keep your neighborhood connected - and help make your community a better place:
1. Create a Neighborhood Directory
This may seem like an old-fashioned thing to do - but collecting the basic information about everyone in the neighborhood is a fantastic way to keep everyone connected.
In a neighborhood directory, you should seek information like the names, phone numbers, and email addresses of everyone in the neighborhood. Lists of the children in the neighborhood and pets such as dogs and cats can also be helpful.
Collecting this information gives you a chance to connect with neighbors who you may not otherwise interact with - and helps bring your community together.
And once compiled, this neighborhood directory is a fantastic way to connect with new people in your neighborhood. You can greet them with a plate of brownies, a smile, and a list of everyone in their new community! This makes it easier for them to connect with neighbors and their families, and allows them to feel welcome in your neighborhood!
2. Host Neighborhood Events - And Start a New Tradition!
Nothing brings people together like a party - so if you begin hosting neighborhood events like a yearly summer block party, you can really connect with your neighbors, and start a new tradition in your neighborhood!
If you and just a few of your neighbors take initiative, it's easy to start a yearly potluck or a barbecue that's open to all residents of the neighborhood. Use your neighborhood directory, flyers, and signs to spread the word about your fblock party!
A potluck block party is a fantastic idea because it minimizes the work that any one individual must do. Even though you're planning the event, you don't have to prepare all of the food. Everyone brings something - and many hands make light work!
And if your party goes well, this could easily become a yearly tradition! Best of all, you can rotate planning responsibilities throughout the residents of your neighborhood - so you won't always have to spend a bunch of time planning the parties![click to continue...]
If you're running a hair salon, you're probably looking for every advantage you can get when it comes to marketing your business. We get it - in the highly-competitive world of cosmetology, you need every edge you can get over the competition!
Well, you're in luck. You've just stumbled across the perfect resource - keep reading, and learn about the top 5 marketing tools you can use to help your hair salon succeed, and bring in more customers!
1. Social Media Platforms
Social media is a total godsend to hair salons. It's never been easier to engage with both past and potential customers, share photos of your work, and offer discounts, giveaways, and more!
But not all social media platforms are built alike. We recommend you focus your marketing efforts on 2 primary channels - Facebook and Instagram. Here are some tips on using each social media platform to its fullest potential!
- Facebook - Facebook is a great place to share the stories of your customers, photos of your salon and your customers, and longer-form web content! You can post just about anything on Facebook - and best of all, it's easy to share content from other pages! This can help you maintain an active presence on your Facebook page, while minimizing the amount of time you have to spend writing new posts.
- Instagram - Instagram is the ideal place to share photos of your work. In fact, it's a good idea to get into the habit of asking each customer whether or not they'd be willing to be featured on your Instagram account. By featuring your customers and their new hairstyles, you can easily post multiple times per day, and give potential visitors a more in-depth look at the typical styles and cuts available at your salon!
Used correctly, these two social media platforms are incredible tools for salon owners, and can really help you build your brand image, and a larger client base!
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