7 Reasons Voice Message Marketing is Incredibly Effective (And How to Do It Right)

Did you know that 90% of phone calls are answered within 30 seconds? In a world where emails pile up, social media posts vanish in crowded feeds, and text messages often go unread, that number stands out. It proves something simple: people still pay attention when the phone rings.

The problem for most businesses isn’t a lack of marketing channels; it’s the noise. Customers are bombarded daily with notifications, inbox promotions, and ads that blur together. Standing out in that flood is harder than ever.

That’s where voice message marketing makes a difference. Instead of another email or banner ad, your customer hears a real voice delivering a clear, personal message. It cuts through digital clutter, feels more authentic, and often earns a response faster than any text-based campaign.

With tools like DialMyCalls, setting up a voice broadcast is easier than you’d think. Whether you’re reaching dozens of loyal customers or hundreds of contacts at once, voice messaging gives you a direct line, one that people actually answer.

What is Voice Message Marketing?

Voice Message Marketing refers to sending recorded phone messages to customers, individually or in mass. When you use voice messages, you are not competing with email or text; it’s actually a direct route straight to where consumers will most likely pay attention, their phone call log and voicemail inbox.

Tools like DialMyCalls voice broadcasting allow businesses, nonprofits, schools, and others to simply record a phone message once, then deliver the message to hundreds or thousands of contacts in seconds!

Why Voice Message Marketing Works 

Voice message marketing works because people actually answer. Unlike emails (average open rate ~21%) or SMS (average read rate ~90% but often ignored as promotional), 90% of phone calls are answered within 30 seconds. Even if the call isn’t picked up, the message still lands in voicemail—where customers are more likely to listen to a voice than skim another text.

Engagement and Pickup Rates

Voice messages provide a level of focus that other mass notification system

like text or email simply cannot. Industry reports indicate a call pick-up rate of around 70 – 90% depending on audience type. Voice broadcasts provide a format that leads to immediacy, making it a great medium for immediate communication, updates, reminders, and promotions that have a short shelf life.

Cost Savings

When compared to advertising in traditional media – billboard, print, TV, or social media advertising – voice broadcast marketing is affordable and easy to execute. With DialMyCalls, you only pay for the messages you send, which is usually a few cents per call. This means you can usually reach hundreds of people for a fraction of what a single print publication costs.

Personal Impact

There’s no chance to miss an inbox with voice. People have expressed the above sentiment, reporting that voice messages come across as more personal, trustworthy, and reliable than a generic email or automated text message. This level of connection leads to higher response rates, message retention, and a foundation to build long-lasting loyalty.

In short, phone message marketing is a way to have the best of both worlds, merging the automation of communication while delivering the trust of personal communication. This is a rare balance to find anywhere else.

7 Proven Voice Marketing Tactics That Work

Voice message marketing isn’t just about sending calls; it’s about using them strategically to get the best results. Here are seven tactics that businesses, schools, nonprofits, and organizations can immediately implement.

1. Personalized at Scale

One of the primary advantages of voice broadcasting is the ability to feel personal even while reaching hundreds of individuals at once. You have the ability to send a call that sounds like it was meant for the individual listener rather than some generic robocall.

With voice broadcast software like DialMyCalls, you will experience personalization at a different level if you connect your CRM or contact database. You can segment your lists for new customers, lapsed customers, and VIP clients, for example, so you can deliver a specific message to each group. For instance, a gym could call to welcome back its inactive members with a special offer, while loyal members receive the call with a message about an exclusive event.

Together, this combination of automation + personalization is powerful – you can save time but deliver messages that feel relevant, timely, and human.

2. Reach Hundreds in Seconds

Speed can be of paramount importance when it comes to getting a message out – it could be an emergency message, an unplanned schedule change, or a quick sale. Voice broadcasting is the solution when you need to get the word out to one hundred or one thousand contacts in just a few clicks.

Schools and homeowner’s associations are two great examples to illustrate the effectiveness of voice broadcasting. When bad weather closes a school early, the school administrator can send a voice broadcast and make sure that every parent or residents hear the update immediately. Another example pertains to businesses. A restaurant can send a voice broadcasting message offering a special on the same day, during slow hours of business, and fill their tables.

Because a phone call can immediately command attention, it is the most effective means of conveying urgent communications.  And with DialMyCalls, you can send to entire lists at once—ensuring no one is left out and no time is wasted.

3. Automated & Scheduled Campaigns

One of the greatest advantages of voice message marketing is that it doesn’t have to be a last-minute dash; it can be automated phone calls for business. With DialMyCalls, you can easily pre-record your messages and schedule them to go out at the time that works best for you – whether it’s later in the day, tomorrow morning, or weeks away.

This is also a great method to make planning a campaign much easier. For example, a political campaign could set up reminder calls to automatically go out to voters the day before election day. A church could schedule reminders for services every Saturday evening without needing to record a new message each week. A retail store could prepare and set up a holiday promotion campaign that rolled out over the course of several weekends.

Making good use of automation means your messages land consistently, at the right time, and without adding to your workload. It’s like putting your outreach on autopilot – reliable, predictable, and stress-free.

4. High Attention & Response Rates

The numbers speak for themselves: 90% of calls are answered within 30 seconds, and research clearly shows that voice broadcasts can feature engagement rates much higher than either email or text-based campaigns. There are reports that suggest that a good percentage of people, 80% listen to voicemail messages fully, compared to an average 20% email open rate.

That increased focus results in real impact. A school announcement about a change in scheduling is infinitely more likely to be heard in that moment over a voice call than email. A nonprofit can better drive attendance at an upcoming fundraising event because their supporters are much more likely to pick up or at least check a voicemail reminder than continue scrolling past a social media post.

Simply put, voice messages cut through and demand attention in a way other channels simply cannot. They demand immediate focus, they feel direct, they are much more difficult to ignore, and this is why they remain an effective vehicle for marketing.

5. Human Connection Through Voice

In a world of text-heavy marketing, hearing a human voice is special. It feels human. A warm, genuine voice engenders trust and creates a connection that no email subject line or banner ad can replicate.

For businesses, that human touch is powerful. A customer hearing a personalized voice message from their local shop owner is much more likely to feel valued than if they received yet another coupon code to their inbox. For nonprofits, a voice message from the ED personally thanking donors after a fundraiser can create a more profound sense of donor loyalty than a templated thank-you email could ever engender.

That sense of authenticity is one reason voice messages will outperform campaigns that are purely digital or even digital-first for trust-building. People respond to voices because it is reminiscent of real relationships, not just transactional communications.

6. Two-Way Engagement Options

Voice broadcasting doesn’t have to be one-way. With DialMyCalls, you can establish a hotline number where your customers can call back to leave you messages. Instead of just a broadcast to your list, now you have a means to create a two-way communication and dialogue from your broadcast.

A service business could broadcast a seasonal maintenance reminder, but also allow customers to call back to set up an appointment. A church could provide a mechanism for people to call back and leave prayer requests after giving a reminder for an event. Political campaigns could open up hotlines for voters to call for questions or sign up for volunteer events.

When you establish a two-way experience, it clearly shows customers and community members that they are being listened to instead of just being marketed to. It provides another level of connection and provides organizations with a simple way to capture critical feedback and responses.

7. Budget-Friendly Marketing Channel

Voice message marketing is not only effective – it’s also economical. Traditional advertising methods, such as radio and TV spots, billboards, and print ads, can cost tens of thousands of dollars for a limited advertising reach. And with digital ads, your dollars can add up pretty fast, as you have to continue the budget in order to keep the ad going. Social media is the same way – you could be spending hundreds of dollars on a boosted post with very few eyeballs or engagement.

With DialMyCalls, you pay for the calls that you send — which is usually just pennies per message. It means that as a business, you could reach hundreds of customers for less than the cost of one boosted Facebook post! When you consider engagement and response rates, voice messages also provide a better bang for your buck in comparison to SMS.

For any small business, whether nonprofit or for-profit, schools and community groups, this low-cost, high-return approach establishes voice broadcasting as one of the most return-on-investment-friendly marketing channels available to marketers today.

Voice Message Marketing vs. SMS & Email Marketing

No single marketing channel works in isolation: multi-channel marketing, SMS, email, and voice broadcasts all have their strengths. The key is knowing where voice marketing fits and why it often stands out.

Email is great for long-form updates, but suffers from low open rates. SMS delivers speed, but can feel transactional or easy to ignore if overused. Voice messages, on the other hand, cut through the clutter with authenticity and immediacy.

Here’s how the three stack up across the most important metrics:

Metric	Voice Message Marketing	SMS Marketing	Email Marketing
Engagement Rates	70–90% answer or listen rates; 80%+ voicemail listens	90% read rates but quick skim	20–25% open rates
Personalization	Highly personal (human voice, tone, emotion)	Moderate (short text, some personalization tags)	High but text-only; risks feeling templated
Speed	Instant delivery to hundreds/thousands	Instant delivery; fast mass texting	Delayed (inbox clutter, lower priority)
Trust & Connection	Strong (human voice builds credibility and loyalty)	Moderate (can feel spammy if overused)	Lower (inbox fatigue, ad-like)
Cost	Pennies per call with DialMyCalls	Pennies per text	Low, but design/software costs can add up
Use Cases	Emergencies, event reminders, promotions, donor thank-yous	Quick alerts, confirmations, two-factor codes	Newsletters, detailed updates, offers

All in all,  SMS and email still have their place. But if you want your message to be noticed and remembered, voice marketing provides a more personal and engaging alternative. It grabs attention, feels human, and builds trust faster than most text-based communication can achieve on its own.

How to Launch Your First Voice Message Campaign with DialMyCalls

The beauty of voice message marketing is that you don’t need to be a technical genius or buy any special tools to get going. DialMyCalls operates all from a simple website dashboard. Here’s how to set up your first voice message campaign in minutes:

Step 1 – Create Your Free Account

Sign up for your account at DialMyCalls, and you will instantly have access to your dashboard. You will be able to use the platform to make 25 free calls or texts in order to test the individual or mass voice messaging service for your business or campaign.

Step 2 – Import or Add Your Contacts

Upload your current customer list, or add contacts manually. You will also be able to categorize them into lists – “loyal customers”, “donors”, “parents” – to use for specific campaigns down the line.

Step 3 – Record Your Message

You can use your phone, your microphone, or upload an audio recording. Be brief, friendly, and direct. Example: “Hi, this is Lisa from Main Street Fitness, and I’m calling to remind you that our free class begins at 6:00 p.m. tonight. We hope to see you there!”

Step 4 – Schedule or Send Immediately

Decide if you want your message to go out right away or at a certain time in the future. Scheduling lets you create whole campaigns ahead of time without having to scramble at the last minute.

Step 5 – Track Results in Real Time

Once you send out your broadcast, DialMyCalls shows you who picked up, who went to voicemail, and which messages were confirmed as delivered. You’ll know exactly how far your campaign reached.

In just five steps, you’ve launched your first voice marketing campaign—organized, fast, and measurable.

Conclusion

Voice message marketing is effective because it has a personal feel, cuts through the digital noise, and gets listened to! It doesn’t take much to get started with voice message marketing; you just need a list of contacts, a short voice message, and a few minutes in the DialMyCalls dashboard.

It’s a fantastic, direct way to reach your audience, whether you’re a small business trying to increase engagement, a nonprofit touching base with donors, or a school keeping parents informed. You have access to the people who matter on this channel.

 And unlike costly ads, you’ll spend just pennies per call while building stronger, more reliable connections.

The easiest way to see the impact is to try it for yourself. Sign up today at DialMyCalls and get 25 free calls or texts to launch your first campaign. One message could be all it takes to prove how effective voice marketing can be.

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Voice Message Marketing FAQ

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Is voice message marketing legal?

Yes, when done right. Businesses and organizations have to adhere to the TCPA and FCC regulations, which require consent before sending automated calls. With DialMyCalls, you can manage opt-ins and ensure compliance so your campaigns stay within the rules.

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What’s the best time of day to send?

Depends on your audience, but for a lot of businesses, either late morning (10 a.m. – noon) or early evening (5-7 p.m.) works best, when people are more likely to answer. Schools and community groups may prefer early morning calls before the day starts.

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Can people reply to voice broadcasts?

Yes, you can create a hotline with DialMyCalls that will allow your recipients to call back and leave messages. This is an easy way to collect feedback, manage RSVPs for events, or even let customers schedule appointments.

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How much does it cost?

Voice message marketing is one of the most affordable outreach methods. With DialMyCalls, you pay for the calls you make, and you’re usually paying pennies per call. You can create a free account and get 25 complimentary calls or texts when you sign up.

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