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Understanding the Basics of SMS Marketing

How Does SMS Marketing Work?


If you're thinking about implementing SMS marketing at your business, you're making a fantastic choice. Text messages have an exceptionally high open rate of over 98%, and most messages are read within a few minutes of being received, making them one of the most highly-effective marketing tools for most businesses and organizations.

If you're wondering about how this type of SMS marketing works, you're in the right place. In this article, we'll give you an overview of the basics of SMS marketing, and how it's used to send updates and promotional messages.


The Basics - SMS Marketing 101

Keywords And Shortcodes - The Basic Components Of All SMS Marketing Programs

To understand SMS marketing, there are two terms that you need to understand - keywords and shortcodes. Essentially, these two components are at the core of all of your SMS marketing efforts.

Shortcodes - A shortcode is a specific, short number that is associated with your business or the provider that you are using for SMS marketing, and placed in the "recipient" field. Essentially, it's the number that you are sending your messages from! SMS short codes are 5-6 digits long, making them easy to enter and remember.

Keyword - Keywords are special words that trigger an action from your automated SMS marketing system. For example, if a customer sends the word COUPON to your SMS short code number, your system could be set up to send them a coupon for a discount on your products or services.

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How Can Pool Cleaning Companies Use Automated Calls and Texts?

Top 5 Ways Pool Cleaning Companies Can Use Automated Calls and Texts


Pool servicing can be extremely lucrative, particularly in more sunny, tropical areas where the mild, year-round weather extends the period of time that a pool can be serviced.

Keeping a pool clear, clean, and safe for swimming can take quite a bit of work, and many pool owners are more than happy to hire a professional to take care of their pools, so they can relax and enjoy them without worrying about maintenance.

However, it can be hard to understand the best ways to market your pool cleaning companies. Looking for a new, innovative method to promote your services? Automated text messaging and phone calls are a fantastic way to reach your customers, and bring in more business. Take a look at a few ways pool companies can use automated calls and texts from DialMyCalls now.


Service Reminder - Top 5 Pool Cleaning Company Tips

1. Service Reminders and Scheduling

Scheduling appointments for pool cleanings and servicing can be difficult, particularly if you require access to a gated community, or otherwise must get onto private property with the approval of the property owner.

SMS text messages are an ideal way to send service reminders, to ensure that the process of servicing a pool goes quickly and smoothly.

In addition, you can use automated text message and phone calls to remind current customers to schedule their next cleaning or pool maintenance appointment. This helps ensure that you keep your business booked, and improve your profitability!

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SMS Marketing 101 - Understanding Common SMS Text Message Marketing Terms

Top SMS Text Message Marketing Terms


SMS marketing is an extremely powerful tool for businesses of just about every type. Whether you're a retail store, running a restaurant, or you own a service-based business, you can use SMS marketing to get more customers - and quickly boost your profitability.

Even though SMS marketing is simple, there are some terms and concepts you should understand before you sign up for an SMS marketing service, such as DialMyCalls. In this article, we'll discuss the basics. Let's begin!


Opt-In - Top SMS Text Message Marketing Terms

Opt-In - Express Written Consent

First things first, you need to know a little bit about the legality of SMS marketing. SMS messages are subject to the TCPA - Telephone Consumer Protection Act. Violating this can have steep costs.

Essentially, the TCPA sets forth some basic regulations about consumer protections when it comes to telephone marketing. A customer must give a business "express written consent" before they can receive text messages.

What this means is that users must "opt-in" to receiving promotional text messages from you - and signing up for texts can't be obligatory.

A few ways users can provide their express written consent include sending a keyword to a short code (which we will discuss in the next section), entering their phone number on an online web form, or signing up at a physical store location.


Confirmation - Top SMS Text Message Marketing Terms


A confirmation is a message sent by an SMS marketer to confirm that a user will opt-in to promotional messages. It may look like this:

"Thank you for signing up for the [company name] SMS list! Reply YES to receive promotions, STOP to cancel. Standard msg/data rates apply."

Your confirmation must contain your identity, information about the frequency of messages, the fact that standard messaging and data rates apply, and how to opt-out of messages.

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Our Top Tips for Running a Bike Rental Shop

Top 7 Bike Rental Shop Tips


A bike rental shop is a great business to have, especially in top tourist destinations like Florida, and other tropical areas. Everyone loves riding bikes in the gorgeous weather, and there's always plenty of beachside foot traffic, so it won't be hard to promote your business!

But if you're running a bike rental shop, you may still be wondering how you can maximize your profits, minimize running expenses, and run a more successful business. If that's the case, you're in the right place!

In this guide, we'll discuss some tips that bike rental shop owners can use to run a more effective and profitable business.


Maintenance - Top 7 Bike Rental Shop Tips

1. Keep Your Bikes Well-Maintained

If you run a larger bike rental shop, it may be difficult to keep all of your bikes in tip-top shape. But it's well-worth the effort. If you maintain your bikes properly, they will function well, and provide a comfortable, safe ride to your customers.

Not only that, maintaining your bikes is the best way to preserve your investment into your rental bicycles. If your bikes are not well-maintained, they will begin to deteriorate. The chains could become loose, brakes will wear down, poorly-inflated tires may burst, and rust may even start to build up.

If you don't take the time to maintain each of your bikes as soon as you get them back, your inventory is going to start deteriorating quickly.


Cleanliness - Top 7 Bike Rental Shop Tips

2. Clean All Returned Bikes Immediately

Most beachside bike rental companies tell renters not to ride their bikes on the beach near the water - because saltwater can be extremely corrosive to the steel components of bicycles.

In an ideal world, renters would be fine with this - but in real life, they tend to ride their bikes on the beach and get them wet anyway. This is out of your control - though if you do notice saltwater stains or sand, you may be able to charge them for violating the rental agreement.

This is one of the reasons it's so important to clean each bike thoroughly once it has been returned. If you do remove salt and other debris from the bike, it's less likely to rust.

You may even want to consider using a rust-proofing product on your bikes. If you spray your bikes with rust-proofer every few months, they're much less likely to be affected by corrosion.

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Why Are My Text Messages Not Being Delivered?

Top 5 Reasons Why Your Text Messages Are Not Delivered

Whether you're trying to send a personal SMS message to a friend or a business associate, or using a service like DialMyCalls to send SMS messages to high volumes of people, you've probably run into issues with your text messages not being delivered.

While DialMyCalls takes steps to avoid this, there are still a few rare situations that can cause SMS message delivery to fail.

In this article, we'll take a look at some of the most common causes that text messages may not be delivered, so that you may better understand how to best use DialMyCalls, and ensure that your messages are always delivered to the appropriate people.


Invalid Numbers - Top 5 Reasons Text Messages Are Not Delivered

1. Invalid Numbers

This is the most common reason that text message delivery can fail. If a text message is sent to an invalid number, it won't be delivered - similar to entering an incorrect email address, you will get a response from your phone carrier informing you that the entered number was invalid.

There can be quite a few reasons for this. For example, all messages being sent to U.S. telephones must begin with the country prefix "1" - if the international country prefix is not added, the message may fail to deliver correctly.

Other causes of invalid numbers include attempting delivery to landlines - landlines cannot receive SMS messages, so delivery will fail.

And, of course, SMS messages may fail if an individual's phone number is incorrect, disconnected, or otherwise invalid.


Carrier Filters - Top 5 Reasons Text Messages Are Not Delivered

2. Carrier Filters

Similar to email, some cell phone carriers have implemented filter systems that can block spam, phishing attempts, and other unwanted messages. One of the primary ways that carriers block spam is by separating "A2P" and "P2P" messages.

P2P messages are messages sent between individuals - and they always have a valid alphanumeric senderID. These messages are likely to be delivered without being filtered.

A2P messages are messages sent from mass texting applications. Some carriers will "filter" these messages, and prevent them from being sent to individuals, in an attempt to prevent spam.

To avoid this, DialMyCalls uses advanced A2P routing to send messages through A2P-enabled routes. However, some messages may still be blocked if they contain certain keywords, though this depends on the specifics of each individual's carrier.

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How Hobby Shops Can Market to Customers More Effectively

Top 4 Hobby Shop Marketing Tips


Times are tough for many small businesses in America, and around the world. Hobby shops have been hit especially hard by the growth of online retail - it's hard to compete with rock-bottom prices, and a huge selection of specialized products.

But there are still thousands of hobby shops - and with the right marketing techniques, any hobby shop can market to customers more effectively, grow their customer base, and increase profits.

In this article, DialMyCalls will look at some helpful tips that can help hobby shops gain more customers, and compete with online marketplaces. Let's get started now!

Diversify - Top 4 Hobby Shop Marketing Tips

1. Diversify Your Merchandise to Appeal to More Customers

Traditionally, hobby shops were associated with things like model building, miniature painting, remote-controlled vehicles, and other such items. These products still make up the bulk of most hobby shop stores - and that's a good thing, of course.

However, it may be a good idea to expand your products somewhat. Toys and hobby-oriented merchandise are great, and appeal to your core consumers - but you need to bring in more than just passionate, regular customers if you want to increase sales.

One of the biggest areas where hobby shops can increase sales is in the world of RC drones, or quadcopters. Drones are becoming very popular, and flying drones is a great recreational activity. Many hobbyists are also building their own drones - and they're willing to shop locally for parts, because they know they'll be able to return them easily if they do not work properly, or don't fit.

Board games are another area where hobby shops can get quite a few customers. Millennials are crazy about board games, and often seek out new and unique board games that cannot be found at most retail stores. If you stock unique, in-demand board games like Pandemic, Ticket To Ride, and others, you may be able to bring in more customers.

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