Unlike professional sports, where more money is the primary objective, high school athletes have different goals when choosing their college. The sports program you offer is important to them, but so are the academic strengths, social structure and location.
Who Are You Pitching To?
Recruiters can get so caught up in the athletic ability of an athlete that they forget these are still kids. Minors, who are still reliant on mom and dad. The parents will encourage input from their kid when it comes to choosing a college, but never forget that they may have the final word. This means you should be pitching to the parents just as aggressively as you sell your program to the kids. Except with a different focus.
Selling Your Collegiate Program to Parents
When you are talking to parents about their kids, and the college they are thinking about going to, the focus should be on the future. A parent wants to know how your school is going to help their son or daughter be better prepared for adulthood. The athletic program is a starting point, but you also have to be ready to answer questions about the type of academic education their children are going to have access to.
It helps if you already know a little about the student, and what their aspirations are. This way you can talk specifically about the classes your school offers that help them to meet their goals. If they have an interest in engineering, talk about the individual achievements of the professors and prior students who have graduated from that program. Parents typically think in the long term when it comes to their children, and they want to make sure that theirs will have an abundance of available opportunities once college is over or sports are no longer an option.[click to continue...]
For decades, businesses have recognized the benefit of bringing new minds aboard that are coming straight out of college. The job of a college recruiter is to entice the best and brightest to become a part of whatever team they are working for. The stakes are high and the competition tough, making it imperative that college recruiters learn how to make connections with this emerging job pool at their level and build strong relationships that last.
Create a Compelling Online Presence
Your potential new employees are born of the digital age, and are accustomed to communicating online. In order to attain their interest, your company needs to be online too, tweeting, posting and even blogging on a regular basis. Make it as personal as possible by using names and pictures. Choose individuals with strong personalities that people generally migrate, to manage your social presence online, and give them some liberty when it comes to engaging with college students you want on your payroll.[click to continue...]
Our third annual "Tweet For Success Scholarship Contest" ended last Friday and we have finally selected the winners. Four students will be receiving a $250 check to put towards their college education. Two of the winners were selected by receiving the most votes for their scholarship entry - the other two winners were picked by the DialMyCalls staff.
This year the contest asked students to, in 140 characters or less, explain the benefits of online courses and degrees vs. traditional schooling. Over 12,000 students submitted an entry into this year's contest so it was extremely hard to pick only two winners.[click to continue...]
Our first annual Tweet For Success Scholarship Contest has concluded and four lucky students have been sent a $500 scholarship.
In just under 2 months, DialMyCalls' first annual Tweet For Success Scholarship Contest took off like wildfire. Over 11,000 college students submitted a Twitter-inspired (140 characters or less) message that explained how advances in technology have helped improve the education system. [click to continue...]
DialMyCalls is proud to announce that we will be offering four students a scholarship for the upcoming 2013-2014 school year.
The term "tweet" has become an everyday occurrence in the vocabulary among students who will be attending college this Fall. DialMyCalls has decided to offer an opportunity for four students to win a $500 scholarship for the upcoming 2013-2014 school year.[click to continue...]
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