The winds and rains produced in a hurricane have the potential to do massive destruction in just a few hours. Even though we typically have a couple days' notice on their impending arrival, the force can still take us by surprise. Cities, towns, college campuses, schools, homeowners, and anyone else living at risk of a hurricane need to have a decisive plan in place for dealing with this type of storm.
Hurricane Facts and Information
Your first step in preparing for hurricane season lies in knowing what you are dealing with. Forecasters may be talking about an approaching storm for days, but you won't be able to properly prepare yourself, school, or town unless you know what they are referring to.[click to continue...]
Believe it or not, text messaging can be a surprisingly effective marketing channel. In 2013, mobile marketing grew by over 100%, and part of this growth was an increase in SMS marketing. Nearly a third of consumers have subscribed to mobile messaging from brands, illustrating that people really are receptive to this form of advertising. Of those who have subscribed, two thirds have made a purchase as a result of receiving a relevant SMS marketing message.
With an open rate of an astounding 98%, versus 22% per emails, SMS marketing looks promising. For many brands, implementing an SMS strategy can bring a considerable return on investment, it can increase web and in-store traffic, generate sales, and strengthen relationships with existing customers.
Although SMS messaging isn't well suited for every niche or industry, it works very well for many types of companies, notably retailers, restaurants, and nonprofit organizations. But is SMS a good option for your business?
What Kinds of Businesses Do Well with SMS?
There are a few types of businesses and non-business entities that are likely to see good results from marketing and advertising via SMS. Some of these include:
- Brick and mortar retailers
- Ecommerce retailers
- Specialty stores
- Food trucks
- Nonprofit organizations
That's not to say that other industries can't see success from an SMS campaign, text messaging tends to work particularly well for these kinds of businesses.
SMS Marketing for Retail
For both online and brick-and-mortar retailers, SMS marketing can encourage customers to make a purchase. Many retail stores across the country are implementing SMS as part of their marketing strategies, offering coupons, deals, and sale reminders to returning customers. While mobile coupon codes are a popular choice for text message promotion, that's not the only option. Some of the most popular types of promotional SMS messages for retail stores include:
- Announcing product launches to create buzz
- Limited time mobile coupons to encourage customers to make a purchase in the near future
- Reminders about annual clearance sales
Mobile messaging reminds your customers about your brand, offering the incentives to shop with you, and not your competitors. Because SMS messages aren't intrusive, consumers tend to respond well to them.
SMS Marketing for Restaurants
Restaurants can also benefit from SMS marketing. Offering deals, specials, and coupon codes can invite your customers to return and take advantage of limited time offers. Like retail stores, restaurants -- as well as food trucks, bars, and other establishments -- can bring in more foot traffic with SMS promotions.[click to continue...]
A successful college athletic recruiting program is able to meet long term goals, not just season results. To achieve this, recruiters must work at building strong relationships with their chosen students from the start, and continue a mentoring role even after they have been accepted into the program.
Athletes coming out of a high school environment have no idea of what to expect once school starts in the fall. Those last months can be filled with anxiety, fear of the unknown environment they are about to enter and apprehension for signing up for the program to begin with. In order to ensure that your recruiting choices are confident when the season starts, you need to foster and mentor them through the major change they are about to make.
It is the short sighted recruiter who stops talking with the student after they have accepted the offer. Make a point to stay in touch with them to see how their summer is going and answer any questions they may have. If you have more than one new recruit to look after, put them in contact with each other. Kids feel safety in numbers and will appreciate having people to talk to that can relate to any reservations or doubts they may be feeling.[click to continue...]
Staffing and front end managers have all felt the sting of last minute call-outs and uncovered shifts. Hours are spent making employee schedules that suit everyone involved, and cover the expected volume of business, only to have a shift go down in flames for lack of personnel. To avoid this, managers either need a crystal ball, or an effective means of finding available workers to come in when you need them.
While some business structures, such as a factory, are able to create consistent employee schedules, others do not have that luxury. Restaurant managers for example have to contend with uncertain guest numbers, which can drastically affect how a shift runs. When creating a schedule for employees in the service or retail industry, managers are not only contending with the varied availability of their employees, they must take into consideration:[click to continue...]
Emergency notification systems - or an emergency alert system - in one form or another have been in practice for decades. Older individuals may remember that familiar buzz on the TV or radio, informing you that this was "just a test" to make sure that if an emergency did arise, the American people would be the first to know.
As we have evolved technologically, those systems have lost their effectiveness. MP3's and Music downloads have replaced the radio, and providers like Netflix have made local TV stations practically obsolete. While there are still certain government programs that help to bring emergency notifications to the masses, smaller institutions have found it more effective to instill their own emergency notification system.
There are multiple reasons and benefits for why you should have your own emergency notification system in place before the next disaster strikes:
1) Provide Impending Disaster Preparation Tips and Advice
Emergency notification systems can be used before a crisis to help a community, business, school or church get ready. If you are aware of an impending storm you could use automated emergency notifications to alert people how to stay safe and the location of services that could help them ride it out.[click to continue...]
Whether it's baseball, football, basketball, or another sport, coaching high school athletic teams certainly has its challenges. If you are just starting out on this rewarding, yet sometimes frustrating, path then these tips will help you get started off on the right foot:
1. Make Sure the Word is Spread for Tryouts
In a high school setting especially, you want to make sure that every kid has an equal opportunity to get on to your team. Be very verbal about your upcoming tryouts, post signs around the school, and ask that it be announced over the PA system. If your school is set up with a school notification system like DialMyCalls, you may even consider sending SMS text messages to the parents to help build up excitement for your team.[click to continue...]
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