How Pivoting Took Our Company From 4 Figures To 7 Figures A Year

Everywhere you turn these days in the startup / business community you hear about pivoting your business, it has become one of the most overused buzz words of the past couple years. However as overused as it is, it can play a pretty important part of your companies toolkit. Pivoting is what eventually brought DialMyCalls to fruition after years of running a wake up call service I had started back in the year 2000 which was aptly named WakeUpLand. Here's a quick story about how our little pivot was an entire game changer.

AND SO IT BEGINS

It all started when I created WakeUpLand out of my dorm room as a side project to better my web design skills. At the time there were no other wake up call services online, so it seemed like an interesting niche to target. After a couple weeks of getting the site up and launching it an order actually came in, at the time that $0.99 order blew my mind. Orders came in every couple days and I had many tired zombie-like days after waking up at 4am to make sure everyone received their wake up calls - I had not thought about the fact that I would be the one making all of these calls.

After a couple weeks of running on little to no sleep I ended up reaching out to a company that did wake up calls via toll-free number. We were able to negotiate a small deal and for the next few years I was able to load up my wake up calls into their system and they would automatically send them out. It was a great little side business netting anywhere from a few hundred to a thousand bucks a month, and basically ran on auto-pilot - not a bad deal for a few weeks worth of work!

THE RISE OF VOICE OVER IP

A few years later VOIP was becoming much more popular and I started looking at the possibility of sending our own calls rather than going through the wake up provider I had partnered with. The provider was taking 50% of my sales and if I switched to VOIP I'd be looking at a fraction of the cost, meaning a way better profit margin. I reached out to a developer who was a friend of a friend and pitched him the idea of sending the calls using VOIP. After a few months we were actually able to send out our own calls through our own platform, it was amazing, and instantly increased the bottom line of the company. WakeUpLand was rocking and rolling, but this is when a little epiphany hit me smack in the face...

THE LIGHTBULB MOMENT

A customer emailed in asking if we could send a call out to his church about an upcoming event. I politely answered "no", but then a couple days later, after thinking about it, I asked myself, "why can't we?" We had just created our own calling platform capable of sending calls at reasonable rates, the game had completely changed right in front of our eyes. I reached out to Chris the developer and the wheels starting turning. We were dead set on creating the best voice broadcasting platform we could come up with.

I finally met up with Chris, the programmer, at a hotel in Orlando, Florida - the room we rented for a weekend became our base of operation. Countless hours were spent sketching up ideas and storyboarding the entire website, trying to figure out how to make a somewhat complicated process as user friendly and easy as possible. Picture easels, poster boards, papers, empty cans of Redbull, and stuff taped everywhere - I wish I had taken a picture of the creative madness that took place that weekend.

I went to work creating the front end of the site and the user interface, he worked on the backend and phone dialer - it was a good 5-6 months before we had anything useable. It took a lot of back and forth with consultants and experts to fine tune everything to work how we wanted. We spent a ridiculous amount of time working on the Answering Machine Detection in order to have the most accurate AMD out there. After we were happy with the results we slowly launched with the name DialMyCalls.com in early 2008, the rest you can say is history. To this day we still have some of our customers who signed up that first week using the system, I love logging into the admin and seeing our old double and triple digit account numbers sending out broadcasts.

EMBRACE YOUR PIVOTAL MOMENT

Since its initial inception as a wake up call service website that was created in my college dorm room, DialMyCalls has become one of the leading voice and text message broadcasting providers available. We have had over 50,000 users sign up, including churches, universities, fortune 100 companies, and everything in between, to send their alerts through us. We have an amazing team of ten people who kick butt every day, two offices, and 7 figures in revenue. I'd say as overused as the word pivot is these days, it's something to definitely keep in your back pocket. Don't be afraid to try new things with your company whether it's brand new and you're throwing ideas around or a 5 year old side business just making a few extra bucks.



Voice Broadcasting To Voicemails Is Now Easier Than Ever!

Voice Broadcasting Live Answer & Voicemail Recordings

DialMyCalls is excited to announce a brand new feature that has been requested by you, our loyal customers – separate messages for live answer calls and voicemails.

We rely heavily on customer feedback when it comes to improving our service and our new feature that allows two separate recordings is a direct result of your suggestions! Customers of DialMyCalls can now create a recording that will play on a live answer and then create a second recording that will be played if an answering machine is detected. Customize your voice broadcasts more than ever by selecting two separate recordings.

Traditional Voice Broadcasting Method:

Choosing this method will allow you to select one recording that will play if our AccurateAMD™ detects a live answer or an answering machine - this is how our service worked prior to the introduction of our new feature which allows separate recordings to be selected.

New Method With Separate Live Answer & Voicemail Recordings:

  • Live Answer Recording: Create a personalized recording that you can have our system only play when your voice broadcast is answered by a live person and not an answering machine.
Voice Broadcasting Live Answer Recording
  • Voicemail Recording: In addition to the recording you made for a live answer, you can also create a second recording for voicemails. When you send out your voice broadcast and our AccurateAMD™ answering machine detection system detects that an answering machine has picked up, your "Voicemail Recording" will then play.
Voice Broadcasting Voicemail Recording

On step 6 of the setup a call process, you will be able to preview both of your recordings to make sure that the proper one has been selected for the live answer as well as the answering machine. Be sure to double-check your recordings prior to sending out the broadcasts - you don't want to send out the wrong recording to all of your recipients!

Voice Broadcasting Confirmation

If you have any questions regarding our new voice broadcasting feature, please contact us!



4 Helpful Tips To Help Market Your Community Library

Library Marketing Tips

The community library provides a special service to its members in a nurturing, albeit, quiet environment. In recent years the benefits of the library and its services have become overshadowed by the internet and computer technology that allows access to many of the same services the library provides without ever having to enter one. With the money collected from memberships and over due books needed to stay afloat, librarians are finding themselves looking for ways to breathe life back into their bookshelves.

Here are a few ideas that a library should consider to help get their community excited about being a member again:

Start Book Clubs

People who avidly love to read usually love to talk about what they just read. Veteran librarians will remember the wild success Oprah Winfrey had with the book club on her talk show during the '90s. Set aside a place and time for book clubs to get together and discuss the latest novel. As a librarian you can get the ball rolling by making the reading suggestions, but over time the participants themselves will start to feel comfortable about making their own suggestions for what the club should be reading.

To keep these meetings engaging, start by talking about the characters or plot of the story. Try to avoid making it too academic with questions about symbolism or other writing techniques. If the conversation naturally flows that way let it, but avoid sounding like a High School English teacher.

Story Reading

Having story time for young children is a traditional part of the community library and a great way to start getting kids interested in reading early. If you have story time for kids at your library then this is also a great opportunity to reconnect with their parents. Have on display just outside your story area an array of books that may interest them. Choose new parenting books, the latest fiction novels, and/or celebrity cookbooks. As the parents peruse these suggested books while waiting for their child's story to finish, they will hopefully rediscover the love of reading a printed book over an e-book.

Stay in Touch

Remind your community that the library is still there by keeping in touch with them. Forget about sending those dated postcards in the mail and instead use a nonprofit notification service. With a service provider like DialMyCalls, you would have all of your members opt-in if they would like to receive alerts from your library. When you want to let them know about a new book release that they may want to get on the waiting list for, an upcoming reading or book club event, your message can be sent out immediately to everyone via personalized voice recording or SMS text message.

Turn up the Volume

Traditionally a library is supposed to be a quiet sanctuary, and most of yours should be too. Do however have one area where talking is not just permitted, it is encouraged. This will turn your library into a social zone and allow members of your community to get to know one another. The live face to face chats that the internet discourages are something that most people miss in their daily lives and one important service that you can offer that the web cannot.

Just as it has for small mom and pop shops, the internet challenges the library's survival. To beat it at its own game a librarian needs to find better ways to connect with the community and show the amazing services you are still able to provide. Increasing membership is fundamental to staying open, as is making those members look forward to coming back.



New Mobile DialMyCalls Website Is Now Live!

DialMyCalls is proud to announce the launch of our brand new mobile-friendly mass notification system.

Our voice and text message broadcasting has just become a lot easier to use on mobile devices – the mobile-friendly members area of version 2.0 is now live. Members of DialMyCalls can now create voice and text message broadcasts via our desktop website, iPhone and Android mobile apps as well as any mobile web browser.

With the launch of our brand new mobile-friendly DialMyCalls, we have created a seamless interface that allows members to add contacts, create recordings and set up broadcasts from any mobile browser with the same ease and simplicity as our desktop version. 

Harness the power of DialMyCalls' mass notification system on the go by utilizing the service from any mobile web browser. Take a look below at the mobile-friendly version in action:

Members Area - DialMyCalls Mobile Site

dialmycalls-mobile-version.png

Create A Recording - DialMyCalls Mobile Site

dialmycalls-create-recording-mobile-version.png

Setup Broadcast - DialMyCalls Mobile Site

dialmycalls-setup-broadcast-mobile-version.png

Send Premium Voice Broadcast - DialMyCalls Mobile Site

dialmycalls-premium-voice-broadcast-mobile-version.png

Send Premium Text Broadcast - DialMyCalls Mobile Site

dialmycalls-sms-broadcast-mobile-version.png

Detailed Broadcast Reports - DialMyCalls Mobile Site

dmc-blog/dialmycalls-broadcast-reports-mobile-version.png

To try out the new dynamically responsive DialMyCalls mobile, head on over to www.dialmycalls.com on your mobile phone and log in - the site will automatically switch to the brand new mobile-friendly version.



Customer Support Expands To Seven Days A Week

​DialMyCalls.com has extended our customer support coverage from five days a week to seven days - we are now here to help you on the weekends!

Customers of DialMyCalls are our top priority which is why we are proud to announce that customer support is now available on the weekends. During the work week our customer support team has always been here to sign up new members as well as help existing customers and one of our representatives will now be available seven days a week.

Below you will find our brand new phone and live chat support hours - should you have any questions regarding DialMyCalls please do not hesitate to call, email or chat:

Live Phone / Chat Support:

  • Monday: 9:30am - 6:30pm EST
  • Tuesday: 9:30am - 6:30pm EST
  • Wednesday: 9:30am - 6:30pm EST
  • Thursday: 9:30am - 6:30pm EST
  • Friday: 9:30am - 6:30pm EST
  • Saturday: 10:00am - 5:00pm EST
  • Sunday: 10:00am - 5:00pm EST

In addition to adding weekend support, we now have a 24/7 emergency support system for all of our members. Should you be in dire need of assistance during our non-working hours, you can simply submit a request form and check off the emergency option - a DialMyCalls staff member will respond to your emergency as soon as possible.

If you have any questions regarding the DialMyCalls services, please contact us via phone, online chat or email!



Promote DialMyCalls To Earn Free Broadcast Credits

Version 2.0 of DialMyCalls has implemented an all new system that allows our loyal members to earn free credits or cash.

Our members are extremely important to us and we continue to add loyal users to our service each and every day. Word of mouth is still by far the best promotional tool for any business which is why we have created incentives for our customers to earn free credits - simply promote DialMyCalls and you can earn broadcast credits or cash!

How exactly do you earn credits for your DialMyCalls account? You will need to log in or if you are a new member, create an account and log in to get started. From there, click on the "Earn Credits" button pictured below:

All you have to do now is complete one or all of the following promotions to earn credits on DialMyCalls:

Method One - Make A Post On Facebook

  • Social media has taken over the internet and DialMyCalls has an amazing community of members on our Facebook page. Help promote our mass notification service by posting a message on your Facebook wall and you will be instantly earn 25 credits.

Method Two - Refer Friends

  • Tell all of your friends and family about DialMyCalls and how useful the service is to you. For each friend that joins based off of your referral link, we will add 50 credits to both of your accounts!

Method Three - Cash Or Credits Program

  • Members can earn cash by creating a unique DialMyCalls coupon code and promoting our site. Utilizing this method, members can earn $1.00 for every person that signs up for an account and verifies a phone number - if they buy credits you will receive another $5.00. Your cash or credits balance can be used to purchase broadcasting credits or you can cash out and we will mail you a check.

Method Four - Submit A Testimonial

  • Share your DialMyCalls experience with us and we will reward you by adding 25 credits into your account. All testimonials are reviewed and approved or denied by our staff - all approved submissions will receive the free credits.

Log in to your account to help promote DialMyCalls and start earning free credits today! Don't worry, if you have not signed up for a DialMyCalls account yet, please visit the sign-up form to get started.

1 2 3

Sign up now and try our services for free!

Use the promo code DMCBLOG and get 25 free extra credits

Create Free Account

Powered by Olark