We live in an age with a diversity of different communication options available to us. With one device, we can call, text, IM, email, or video chat with almost anyone within seconds. But just because many options are available doesn't mean that many options are in use. Though most of us can admit to using multiple forms of communication on a regular basis, broad trends illustrate that some forms of communication are more popular than others - and those preferred methods are starting to evolve.
So what did 2016's activity say about the state of communication by Americans? And what can we expect to see in the near future?
Advantages of Understanding Communication
First, it's important to understand why communication trends are so important. When you understand how your customers are communicating with each other, you can:
- Build a better marketing strategy - The first benefit here is obvious - when you know what medium your customers are using most frequently, you can make that medium your primary channel of communication. For example, if 90 percent of your customers use email frequently, email marketing is a must. Communication trends may also inspire new kinds of advertising campaigns that connect to your customers in different ways.
- Improve your customer service - In a similar vein, you can use your customer communication insights to improve your customer service strategy. For example, if you know your customers strongly prefer phone conversations to other mediums, you can ensure your customer service line is always available, with better trained staff to address customer concerns over the phone.
- Better understand and serve your customers' needs - You can also use communication information to create better, more accurate customer personas. Then, with your customers better described, you can create better products, improve your services, and adjust your approach to better serve your customers overall.
Social media has become part of our daily routine here in America and we decided to take a poll on the favorite social media platform of 2016. Facebook and Twitter have been around for quite some time but new players in the social media game are quickly becoming the platform of choice by Americans. Find out which social media platform was used the most in 2016 with our 'Rank Your Favorite Social Media Platform of 2016' infographic.
What social media platform did you use most in 2016? DialMyCalls.com recently conducted an online survey to find out what social media platform was preferred by Americans in 2016, the results are below:
Leading a Boy Scout or Girl Scout troop is a great way to give back to your local community. Many people, especially parents, decide to create a scout troop in their local area. For scout masters, keeping track of everything and maintaining good communication with the scouts, or with parents of younger scouts like Brownies and Cub Scouts, can present a challenge.
Fortunately, there are an impressive variety of options for facilitating consistent, effective communication with your scouts and their parents. Here are some of the best options, including general messaging apps, platforms designed specifically for scout troop management, and more.
TroopTrack is a software program specifically designed for managing and organizing scout troops. You can plan events, manage important information, and communicate with members of your troop using an email distribution list, which includes a monthly newsletter personalized for each member.
In TroopTrack, you can also create custom web pages and share pictures, documents, links, and videos. For many organizations, including Girl Scouts and Boy Scouts, they also provide information about badges and other achievements. [trooptrack.com]
Email isn’t the latest and greatest cutting-edge communication app, but it’s still in use for a reason. Pretty much everyone has an email address, and the majority of teenagers and adults check theirs regularly. If your troop is composed of younger children who don’t have their own mobile devices or Facebook pages yet, email is sometimes the simplest way to keep in touch with their parents.[click to continue...]
Christmas is an exciting time of year for children and advances in technology have made it possible to create Santa apps to spread holiday cheer. NORAD really kicked off the interactive Santa Claus movement when the organization launched NORAD Tracks Santa in 1955, and later launched it's online Santa Tracker in 2004. Since then, several companies have joined in on the mission to spread holiday cheer by offering free apps for kids to use during Christmas each year - calls from Santa, hilarious videos with Santa's elves, and unforgettable holiday video eCards are just a few of the many apps available.
To get everyone in the Christmas spirit, DialMyCalls.com has compiled a list of the top 5 free Santa apps for kids to enjoy:
1) NORAD Tracks Santa
Dating back to 1955, NORAD Tracks Santa is the longest running interactive Santa Claus experience for kids and adults. Every December the North American Aerospace Defense Command (NORAD) launches their annual Santa tracking event. Kids and parents alike can enjoy interactive games, videos, information and much more - let's not fail to mention that everyone can track Santa as he makes his way around the world. NORAD Tracks Santa is available on the web as well as the Google Play Store (Android Mobile App) and iTunes (iOS Mobile App). [noradsanta.org]
2) DialMyCalls' Free Personalized Santa Calls
DialMyCalls officially launched their free Santa calls event back in December of 2011 as a way to give back to our local Jupiter, Florida community. We quickly realized that not only locals loved the personalized calls from Santa Claus - the event generated buzz from happy parents all across the United States.
Each year parents are able to visit DialMyCalls' Santa Calls event and schedule a personalized call to their children, direct from Santa Claus himself. Easily select your child's name from the list and schedule when you want them to receive a call from jolly old Saint Nick - if your child's name is not available, we offer a standard greeting from Santa that can be sent. Send free Santa calls to your kids today![click to continue...]
When it comes to email marketing, MailChimp is the gold standard. Founded in 2001 the service is almost unparalleled in its ease of use, versatility, and integration. MailChimp is an indispensable tool for marketers around the world, whether they’re selling a product online or promoting a charitable nonprofit.
MailChimp is capable of seamless integration with quite a few different apps. From e-commerce platforms and content management systems, to CRM and project management tools, MailChimp integration is surprisingly versatile. Here are sixteen of the best apps that integrate easily with MailChimp.
1) Shopify Integration
Shopify is one of the most widely used e-commerce platforms. During the checkout process, Shopify can ask your customers if they’d be interested in receiving promotional emails from your brand. If they agree, MailChimp for Shopify will automatically add their email address to your list. The customers are also automatically added to their own list, making it simple to target emails specifically to former customers.
But that's not all -- it can also send e-commerce data directly to your MailChimp account, giving you valuable insight into your customers’ purchase behavior, geographic location, and other valuable information. It also picks up on sales that were directly generated by your email campaigns, helping you accurately measure your ROI on each promotion.[shopify.com]
2) Facebook Integration
Facebook is the worlds most widely used social network. Whether you’re targeting teenagers or senior citizens, your audience probably uses this ubiquitous social platform. Your fans and followers are more likely to take action if you make it as easy as possible to sign up for your emails. With Mailchimp's Facebook integration, you can easily add an email signup form directly to your Page.
Mailchimp can also integrate with Facebook Custom Audiences, which allows you to target ads to specific subsets of your customers. You can sync your entire MailChimp list with Facebook or upload it as a CSV file, helping you broadcast engaging, relevant ads direct to your Facebook audience. [facebook.com]
3) Power BI Integration
Power BI is a visualization program for analytics and data, helping you and your team share insights and examine detailed data. It presents your business' information on a single dashboard, letting you create visually striking reports and build robust data models.
Power BI can pull data from your MailChimp account to generate a dashboard for it, helping you explore data from your email campaigns. You can pinpoint which subscribers are most engaged, find out what geographic locations respond the best, and evaluate trends over time. Best of all, you don't need any coding abilities to use the program.[powerbi.microsoft.com][click to continue...]
Robocalls are commonly categorized as political calls that are sent out to Americans in an effort to collect votes in an upcoming election. What millions of people don't realize is that other organizations use robocalls to send out extremely important messages. Schools, churches, nonprofits, sports leagues, and countless other groups rely on robocalls to send out important messages in a timely fashion.
What types of robocalls do Americans receive throughout the year? DialMyCalls.com recently conducted an online survey to find out what types of automated calls were being sent out, the results are below:
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