At country clubs, member satisfaction should always be your highest priority. A country club succeeds - or fails - based on being able to bring in new members and provide an excellent membership experience.
Obviously, there are many different things that contribute to a great membership experience. From clean locker rooms and bathrooms, to friendly service at the bar or country club restaurant, and well-maintained facilities like golf courses and tennis courts, it's all essential.
However, there is one aspect of customer satisfaction that is often overlooked in country clubs - member communication!
90% of country clubs want to increase member usage of their club - and 79% are seeking to improve their customer satisfaction experience, according to Club Benchmarking. And the best way to do both of these things is with a smart member communication strategy.
Read on to learn more about how country clubs can communicate more effectively with members.
1. Use Modern Technology and Traditional Media
You should be using modern technology to communicate with your members. Ideally, this includes things like a responsive and well-designed website, an email newsletter, and regularly-updated social media profiles such as Facebook, Twitter, YouTube, and Instagram.
A strong online presence is the best way to bring in new, young members, and will help your country club become more competitive.
However, you shouldn't overlook the power of traditional physical media, such as physical club newsletters and announcements, pamphlets, and postcards. Mailed media is still a great way to reach club members, given that 98% of people check their mailbox on a daily basis.
2. Customize Your Communication Strategy
Here's another great strategy for member communication - customization! If you can customize the way that you communicate with each member of your club, you can ensure that they are satisfied with the frequency (and method) of club communications.
For example, an older couple who has been a member of your country club for 30+ years may prefer to get updates about the club via email, or from physical flyers, pamphlets, or physical newsletters. If you can make a note of this and tailor your communications appropriately, they will be much more effective.
On the other hand, a younger or more tech-savvy club member may not be interested in physical mail at all, and may instead opt-in to SMS text messaging from a service such as DialMyCalls, or prefer to follow the club's social media profiles to receive updates.
Again, if you tailor your updates to their preferences, you can save money and increase member satisfaction. And by ensuring that members are never sent more messages than they are comfortable with, you can reduce the likelihood that they will opt-out of club communications altogether.[click to continue...]
Life is tough for the owners of nonprofits. There is always worry, fear, and questions - persistent questions. Can we get enough donations? Are we running our programs correctly? Why aren't we more prominent in the community?
It's always a struggle to raise awareness about your nonprofit. Even if you're doing great work in the community, it may be tough to show that to the rest of the world.
So if you're running a nonprofit and struggling to raise awareness about your business, mission, and cause, we've put together a list of the 6 ways that you can increase awareness about your nonprofit business, and enjoy the benefits of an enhanced community profile.
1. Make Use of Social Media
Social media is one of the single most powerful tools available to any company - and that includes the nonprofit community. Approximately 2.8 billion people use social media every day - up 21% from 2015, and 83% of all Americans have at least one social media account.
Do you have an old Twitter account that's collecting dust? A Facebook page that hasn't been updated in two years? Now is the time to make use of these pre-existing pages, and to get active on social media.
The best part about being active on social media is that it doesn't take a huge time commitment, as you don't have to create too much original content. You can post about what's going on in your organization, as well as share useful and interesting content with your subscribers.
For example, if you run a nonprofit based on counseling abused women, you could share some shocking statistics about domestic violence, or find some articles that discuss the impact of domestic violence on children. No matter your area of specialization, you're sure to find some great stuff to share that can engage your social media followers.
2. Leverage Your Website With Great Content
If you are a nonprofit organization, you have a website - that's a given. But are you using it to its full ability? If you're not hosting a blog or posting great content on your website, you're wasting one of the best platforms you have for raising awareness and growing your brand.
Creating great original content for your nonprofit website is a fantastic idea - by writing about things that are in your area of expertise, you can continue to promote your nonprofit as an expert in the field of its specialization, which helps raise awareness about your mission and your brand.
Content creation also allows you to increase your SEO profile, generate more traffic, and get around ad-blockers, among other benefits. Also, the content that you create on your website can be cross-posted on social media platforms like Twitter, Facebook, and LinkedIn, further promoting awareness of your nonprofit.[click to continue...]
Paying for cell phone service can be expensive. Especially if you have a really high-end phone, the bill for monthly service can be way out of your price range. So what are you supposed to do if you want to own a nice cell phone, but don't want to pay for service? One solution is to get your texting and calling done by other means.
There are apps you can download that will allow you to text and call for free, but not all phones support these apps and you might be limited in the amount of call time you get or the amount of texts you can send. Thankfully there is one completely free way you can send text messages that doesn't require any other downloads or services, texting via email.
Many people are completely unaware that almost every mobile company has an email address for texting that you can use your own email address to send texts to, thus effectively sending a text message from your email account directly to someone's cell phone inbox. Let's take a more in-depth look at just how you can accomplish this, and what the pros and cons are of texting via email, especially if you are trying to text many people at once.
How Can You Text via Email?
Texting via email is unbelievably simple, you simply type in the email to SMS gateway for whatever carrier your recipient uses, and punch in their cell phone number in front of the "@" sign. For example if your recipient's cellphone number is 1-123-456-7891 and their carrier is AT&T, you would type in the following address in the "send to" box: "firstname.lastname@example.org". Almost every single carrier has its own address for this specific purpose, here is a list of all the major carriers' email to sms gateways:[click to continue...]
DialMyCalls has implemented several development changes during the months of June and July to create a better user experience for our customers. Most of the changes were behind the scenes but a couple of them are improvements on existing features - please take a few moments to take a look at the current changelog below:
July 12, 2017 --[click to continue...]
Day camp provides a nice balance between sending kids away from the house for weeks at a time, and having them home around the clock in between school semesters. As a day camp supervisor, it is your job to entertain them in ways that make them look forward to spending hot summer days in your care, especially for those parents who depend on day camp so that they can work worry free.
Arts and crafts, soccer games and swim time can grow old fast with young kids, necessitating creativity when finding activities. If allowed, some day camp supervisors have found weekly excursions to a pre-specified destination helpful in creating a continual feeling of excitement with the campers. Some things to keep in mind if planning outside excursions are:
- Obtaining parent's permission in writing. Permission slips should specify the date, time and place, along with information about what the cost is and what the child should bring like a bagged lunch or sunscreen.
- Have accurate contact records. Using a voice broadcasting system is a good way to announce these excursions to parents, remind them of the dates, and let them know if there will be any changes in drop off or pick up times as a result. This is also good to have if you suddenly need to contact a parent for an emergency situation.
If you are stuck on ideas on where to take groups of kids, these are a few that are always a big hit with just about any age group:[click to continue...]
The DialMyCalls development team is constantly working on adding new features and improvements to our mass notification system. This month (May 2017) brought a plethora of changes which include a new customer support chat system, UI improvements and the addition of enhancements to several of our existing features. Please take a few moments to take a look at the current changelog below --- this changelog will be updated throughout the month:
May 22, 2017 --
- Intercom chat button is now located on right side of website.
(Click image to enlarge)
- Text-to-Speech has received its second improvement this month. Customers are now able to click on "Click Here For Advanced Recordings" to open a dialog box that displays code that can be added into a text-to-speech recording to have more control over the playback. The examples displayed offer the ability to add pauses in recordings and also gives customers the ability to emphasize certain words.
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