SMS marketing is, to put it lightly, a revolution in the world of marketing, especially for restaurant owners. The numbers behind SMS marketing are staggering. Over 98% of all SMS messages are opened, and a vast majority of these messages are opened within minutes of receipt. In addition, 44% of all people have opted into at least 1 SMS campaign - so it's clear that consumers are willing to share their phone number if they trust a business with their information.
Compare this to email, which usually hovers around a 25% open rate, and the benefits are clear. SMS messaging offers a way that companies can get in touch with their customers immediately and effectively - making it absolutely indispensable for restaurant owners.
Setting up an SMS messaging campaign can be quite easy too - modern tools like DialMyCalls feature an intuitive user interface that makes it easy to organize your contacts, lists of phone numbers, and custom messages.
So if you're a restaurant owner looking to take your business to the next level, read on - and see 5 ways that you can take advantage of advanced SMS marketing from DialMyCalls.
1. Send Lunch Specials
One of the biggest challenges facing restaurants is impulsivity - most people don't really think ahead about where they want to go to lunch. When lunchtime rolls around, they'll just do a quick poll of their coworkers, or head to one of their regular spots. There's not usually a whole lot of thought or consideration involved - and if they don't remember your restaurant, they just won't go there.
However, if you send out specialized, custom lunch specials with coupons to your loyal customers at lunchtime, they're much more likely to remember your restaurant - and take advantage of the special offer.
The more a person eats at your restaurant, the more likely they are to come back - so sending lunchtime reminders and special discounts is a fantastic way to build up your customer base.
2. Promote Special Events and Offers to Regulars
People like to feel special - that's just a fact. And if you have a list of regulars at your restaurant - people who have been eating at your establishment weekly or daily for long periods of time - you should consider rewarding them! They'll love you for it, and they'll spread the word about your restaurant to your friends.
Using DialMyCalls, you can set up a specialized list of your most valuable customers, and send them promotions and special offers. You can offer them discounts on their favorite dishes, or rewards for bringing friends to your restaurant.
Whatever your offer may be, make sure they realize that it's exclusive - and that normal, everyday customers don't get these same offers. This will increase brand loyalty, and make your best customers feel more valued.[click to continue...]
Voice broadcasting is an effective method of communicating with multitudes of people at one time. This is a must-have system for a business, especially one that regularly needs to send messages to their customers, leads, employees, and various vendors. Once you have this system in place, you will wonder how you ever functioned without it.
Voice messaging enables a higher response rate than using direct mail, yet it is as fast and inexpensive as sending emails. Additionally, it can be used to serve various purposes inside of your business by creating a new bridge of communication.
The benefits of voice broadcasting are vast, they cover all aspects of your business needs, from enticing new customers to maintaining a sufficient stock of goods. You will find this is an innovative method of growing your business.
1) Easy to Implement
There is nothing complicated about initiating a voice broadcasting system for your business. Choose a provider that operates online and you will not be obligated to add any software or hardware to your existing computer. Once you have created your account you will only need to add your contacts. After it has been set up, sending a message is as easy as logging in, recording your message and choosing the recipients.[click to continue...]
Running a business effectively can be very difficult. If your organization is large, chances are that your employees won’t always have the opportunities that they need to express their opinions, concerns, complaints, and new ideas regarding your organization.
This is an unfortunate consequence of growth – as the size and the complexity of a company increases, it becomes more difficult to establish effective lines of communication through which lower-ranking employees can contact managers, executives, and other people who control corporate decision-making and policy.
Even in smaller companies, employees often don’t feel comfortable talking to their superiors about problems they may have with other employees, customers, or their work environment. Often, an employee will be afraid of being punished by a superior for bringing problems to their attention – even if the information they have could be important and helpful.
Some companies use email to allow their employees to report issues to HR or to other relevant persons, but this can be lacking in anonymity – people don’t like being identified when they are reporting information of a sensitive nature, especially if it is related to specific employees or corporate misconduct.
Anonymous employee complaint hotlines are a great solution to these issues. You can grant your employees total anonymity, allow them to speak about what’s on their mind with no fear of punishment, and gain valuable insight into the overall health of your organization.
For all of these reasons, setting up an employee complaint hotline with DialMyCalls can be extremely valuable. Doing so allows you to get a better understanding of the work conditions of your average employee, listen to their complaints, and aid you as you strive to make your business a better place to work.
Here's a step-by-step guide on how to set up an anonymous inbound complaint line for your employees.
Setting up Your Anonymous Employee Complaint Hotline
Begin by setting up an account with DialMyCalls and then register a vanity number for your complaint line. Ideally, this will be a number that's easy for employees to identify and remember so that they can call in whenever necessary.
You must have access to a phone with this number, as it will be called by our automated system to complete setup. A four-digit PIN will be read to you, and after you enter it into your DialMyCalls system, you'll be able to use it as a caller ID for your messages and broadcasts.[click to continue...]
Communication is absolutely crucial to running a school well. There’s always information to share - and not just with students. Teachers, coaches, and other faculty must be kept in the loop about goings-on at the school, along with the families of students.
Given the extensive list of people who must receive constant communication from a school, it's no wonder that many schools have difficulties properly contacting parents, staff, and students when they need to. In the past, much of this communication was done through phone calls or email - but both of these forms of communication can be easily missed, and are not time sensitive.
Luckily, 21st century technology has changed things. Smartphones, the internet, and the innovation of the modern world has created a host of specialized apps for schools that can be used by school administration to stay in constant contact with teachers, students, and parents. Let's take a look at 3 of the best communication apps for schools below:
BuzzMob is a great platform for schools looking for an extremely robust, social-network styled communication solution for their needs. BuzzMob can be used by teachers, parents, and schools with different features available for each market segment.
School administrators can enjoy:
- Easy methods of communication with parents, teachers, and other faculty members either privately or in groups.
- School-wide update systems, including emergency alerts.
- Staff-only groups for better communication of internal topics.
- Easy coordination for upcoming field trips, events, or fundraisers, with improved volunteer selection capabilities.
- Custom groups can be made for specific extracurricular activities, particular school teams, and special projects.
- Teachers can communicate directly and easily with the principal and other important school administration faculty.
If you're looking for an easy, social network-style solution for communicating with everyone important to your school, BuzzMob is a great choice. The only drawback is that each individual family member and faculty member must sign up for an account themselves, making adaptation somewhat slow in some cases. [buzzmob.com][click to continue...]
The best thing about DialMyCalls is how customizable it is. No matter the size of your business, school, church – whatever type of organization you may be - there is a DialMyCalls plan that's perfect for your needs.
And this extends further than just customizable planning, features, and pricing. DialMyCalls is dedicated to providing everyone with fantastic communication tools.
That's why we've released our powerful, proprietary DialMyCalls API to the public, so that developers, organizations, and companies who wish to utilize the mass notification platform that we’ve built can do so with ease.
The list of opportunities that smart integration of the DialMyCalls API can provide startups with is nearly endless. Here are a couple examples of ways in which you can use DialMyCalls API integration for your app, website, or business idea.
1. Education API - Integrate DialMyCalls Into Existing School Portal
Mass notification is one of the most crucial features of DialMyCalls, and with our API, you can integrate our services directly into your existing website portal. This will allow you to communicate with students, families, and faculty directly from your website, and provide you with an all-in-one communication platform that's robust, easy-to-use, and functional.
Putting your communication capabilities onto your primary web portal is a great way to allow employees who are not typically tech-savvy to use DialMyCalls, and can be a very effective way of streamlining your communication workflow.
And with our robust API documentation, any web developer can implement the DialMyCalls system quickly and easily into your school's website portal.[click to continue...]
We live in an age with a diversity of different communication options available to us. With one device, we can call, text, IM, email, or video chat with almost anyone within seconds. But just because many options are available doesn't mean that many options are in use. Though most of us can admit to using multiple forms of communication on a regular basis, broad trends illustrate that some forms of communication are more popular than others - and those preferred methods are starting to evolve.
So what did 2016's activity say about the state of communication by Americans? And what can we expect to see in the near future?
Advantages of Understanding Communication
First, it's important to understand why communication trends are so important. When you understand how your customers are communicating with each other, you can:
- Build a better marketing strategy - The first benefit here is obvious - when you know what medium your customers are using most frequently, you can make that medium your primary channel of communication. For example, if 90 percent of your customers use email frequently, email marketing is a must. Communication trends may also inspire new kinds of advertising campaigns that connect to your customers in different ways.
- Improve your customer service - In a similar vein, you can use your customer communication insights to improve your customer service strategy. For example, if you know your customers strongly prefer phone conversations to other mediums, you can ensure your customer service line is always available, with better trained staff to address customer concerns over the phone.
- Better understand and serve your customers' needs - You can also use communication information to create better, more accurate customer personas. Then, with your customers better described, you can create better products, improve your services, and adjust your approach to better serve your customers overall.
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