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SMS Marketing 101 - Understanding Common SMS Text Message Marketing Terms

Top SMS Text Message Marketing Terms


SMS marketing is an extremely powerful tool for businesses of just about every type. Whether you're a retail store, running a restaurant, or you own a service-based business, you can use SMS marketing to get more customers - and quickly boost your profitability.

Even though SMS marketing is simple, there are some terms and concepts you should understand before you sign up for an SMS marketing service, such as DialMyCalls. In this article, we'll discuss the basics. Let's begin!


Opt-In - Top SMS Text Message Marketing Terms

Opt-In - Express Written Consent

First things first, you need to know a little bit about the legality of SMS marketing. SMS messages are subject to the TCPA - Telephone Consumer Protection Act. Violating this can have steep costs.

Essentially, the TCPA sets forth some basic regulations about consumer protections when it comes to telephone marketing. A customer must give a business "express written consent" before they can receive text messages.

What this means is that users must "opt-in" to receiving promotional text messages from you - and signing up for texts can't be obligatory.

A few ways users can provide their express written consent include sending a keyword to a short code (which we will discuss in the next section), entering their phone number on an online web form, or signing up at a physical store location.


Confirmation - Top SMS Text Message Marketing Terms


A confirmation is a message sent by an SMS marketer to confirm that a user will opt-in to promotional messages. It may look like this:

"Thank you for signing up for the [company name] SMS list! Reply YES to receive promotions, STOP to cancel. Standard msg/data rates apply."

Your confirmation must contain your identity, information about the frequency of messages, the fact that standard messaging and data rates apply, and how to opt-out of messages.

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Top 5 Best Safety Tips for Extreme Weather at Your School

Top 5 School Safety Tips for Extreme Weather

School administrators have to deal with a lot. Teacher and staff issues, pushy parents, difficult children - it can be quite a challenge to deal with everything that's on your plate.

But the last thing you need is to be distracted or unable to react quickly to an emergency weather situation - your number one priority has to be keeping the children, staff, and faculty of your school safe and secure.

Emergency weather situations are often some of the most challenging situations that school administrators find themselves dealing with, so it's essential that you have a good idea of your duties and appropriate steps to take to keep your school safe when the worst happens.

In this article, we’ll take a look at some simple tips that you can use to help keep your school safe during an emergency weather situation. Whether it's a severe thunderstorm, a hurricane, or even a tornado these tips will help you keep your head on straight, and deal with any issues you encounter in a levelheaded, professional way. Read on, and learn with us.


Preparation - School Safety Tips for Extreme Weather

1. Keep An Eye On The Emergency Weather Situation - And Be Proactive

The best way to deal with an emergency weather situation is to see it coming ahead of time. The longer you have to prepare, the longer you have to ensure the safety of students, faculty, family members, and other people who may be at your school. Minutes - even seconds - are crucial.

So keep an eye on the most up-to-date severe weather warning systems. The best system to use for up-to-date information is a NOAA Weather Radio. These devices allow you to connect directly to the National Oceanic and Atmospheric Administration, and get up-to-the-second updates about the current situation near you. For a full list of location-specific AM frequencies, check the NOAA website.

When you are in danger, a "tone alert" will issue at 1050hz, which will be followed by warning information relevant to your location. These alerts include tropical storms/hurricanes, tornadoes, flash floods, severe thunderstorms, and other weather patterns.

Other options include cable television like The Weather Channel, local TV news stations with access to NOAA products, and Primary Emergency Alert System (EAS) radio stations. You can also check the weather online or with smartphone applications.

Regardless of how exactly you monitor the weather, ensure that you are up-to-date on potentially dangerous supercells, thunderstorms, and other weather systems that are near your location, so that you can respond, if necessary.

Send Emergency Alerts - School Safety Tips for Extreme Weather

2. Get The Message Out To Students, Staff, And Faculty - ASAP!

The primary method by which emergency information will be relayed to your students is like the PA (Public Address) system. However, this may not always be available to you – for example, if you have already lost power in an emergency weather situation. Therefore, it is critical that you have a backup system such as a megaphone.

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Staying Safe This Summer – How to Prepare for Peak Thunderstorm Season

Top 6 Summer Weather Safety Tips


The summer heat is still in full effect this August - and that means that throughout America, it's peak thunderstorm season. Typically, thunderstorms are the most dangerous in the Midwest throughout the entire summer - and peak season runs from May to late August.

Why are severe thunderstorms so much more common during the summer? During the warm summer months, cold air retreats to the north - and it brings warm, moist air with it.

This creates an unstable atmosphere that's conducive to massive supercells and thunderstorms - creating heavy winds, rain, hail, or even tornadoes, if conditions are right. Severe thunderstorms can be incredibly dangerous - so it's best to have a plan in place to deal with them, and stay safe during peak season!


Check Forecast - Top 6 Summer Weather Safety Tips

1. Always Check the Forecast

Checking the weather forecast is probably already part of your daily routine - but it's still important. Major thunderstorms can develop rapidly in only hours. If you're totally unprepared, you could be in danger of getting trapped in a parking lot, road, or other flooded areas. You could also be stuck outside during a dangerous hailstorm.

The first step to staying safe is to be informed - so whether you prefer checking the weather on TV, or using a smartphone app to see the daily forecast, make sure that you do so, especially if you see a large storm system rolling in.


Power Outages - Top 6 Summer Weather Safety Tips

2. Prepare for Power Outages

Large thunderstorms are the single most common cause of power outages. Lightning strikes can damage electrical grids directly, as can severe flooding. Strong winds and driving rain can also knock over electrical poles, smash trees, and render electrical wiring useless.

These power outages can resolve in a few hours - but may also require a few days. So be prepared for power outages - better safe than sorry! You'll want to have:

  • Ready-to-eat packaged food
  • A source of safe, potable water
  • Candles, lanterns, flashlights, and other light sources
  • A propane or gas-powered camping stove
  • First aid supplies 
  • Emergency cash (local stores may not be able to run credit cards during an outage)
  • Hand-cranked or battery powered emergency radio

Keep all of these things in a readily-accessible place, and it will be much easier to get through a power outage - whether it lasts two hours, or two days.

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DialMyCalls Case Studies – YMCA of South Florida (Nonprofit Notifications)

YMCA of South Florida - Nonprofit Notifications

DialMyCalls offers a nonprofit notification system that is used by thousands of nonprofit organizations all across the United States and Canada. Nonprofits rely on our automated calling and texting service to send out various notifications such as membership collection calls, fundraiser alerts, event reminders, volunteer outreach alerts, social club reminders, and much more. Let's take a quick look at how YMCA of South Florida utilizes DialMyCalls:

Why Did YMCA of South Florida Need a Nonprofit Notification System?

YMCA of South Florida had ~ 60% collections prior to signing up for DialMyCalls and wanted to increase that rate. DialMyCalls will send out messages when card on file is declined and can't bill for YMCA membership.

Why Did YMCA of South Florida Choose DialMyCalls?

YMCA of South Florida was referred to DialMyCalls by another YMCA in Orlando that uses us.

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Our Top Tips for Running a Bike Rental Shop

Top 7 Bike Rental Shop Tips


A bike rental shop is a great business to have, especially in top tourist destinations like Florida, and other tropical areas. Everyone loves riding bikes in the gorgeous weather, and there's always plenty of beachside foot traffic, so it won't be hard to promote your business!

But if you're running a bike rental shop, you may still be wondering how you can maximize your profits, minimize running expenses, and run a more successful business. If that's the case, you're in the right place!

In this guide, we'll discuss some tips that bike rental shop owners can use to run a more effective and profitable business.


Maintenance - Top 7 Bike Rental Shop Tips

1. Keep Your Bikes Well-Maintained

If you run a larger bike rental shop, it may be difficult to keep all of your bikes in tip-top shape. But it's well-worth the effort. If you maintain your bikes properly, they will function well, and provide a comfortable, safe ride to your customers.

Not only that, maintaining your bikes is the best way to preserve your investment into your rental bicycles. If your bikes are not well-maintained, they will begin to deteriorate. The chains could become loose, brakes will wear down, poorly-inflated tires may burst, and rust may even start to build up.

If you don't take the time to maintain each of your bikes as soon as you get them back, your inventory is going to start deteriorating quickly.


Cleanliness - Top 7 Bike Rental Shop Tips

2. Clean All Returned Bikes Immediately

Most beachside bike rental companies tell renters not to ride their bikes on the beach near the water - because saltwater can be extremely corrosive to the steel components of bicycles.

In an ideal world, renters would be fine with this - but in real life, they tend to ride their bikes on the beach and get them wet anyway. This is out of your control - though if you do notice saltwater stains or sand, you may be able to charge them for violating the rental agreement.

This is one of the reasons it's so important to clean each bike thoroughly once it has been returned. If you do remove salt and other debris from the bike, it's less likely to rust.

You may even want to consider using a rust-proofing product on your bikes. If you spray your bikes with rust-proofer every few months, they're much less likely to be affected by corrosion.

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DialMyCalls How To: Wedding Planner Sends Out Mass Notifications via Automated Invitations

Wedding Planners Send Automated Invitations

DialMyCalls offers a beneficial SMS and voice broadcasting tool for wedding planners as they attempt to invite both the bride to be and groom's entire list of friends and family.

A wedding planner probably has one of the hardest jobs on Earth, making sure the bride and groom are all happy on what is arguably the most important days of their lives. On top of seating arrangements, catering, decorations, proper venue, music, cake and let's not forget the bride's dress, the wedding planner has to also invite all of the couples friends and family. Tradition has it that a formal R.S.V.P. invitation will be sent out via mail and the wedding planner will then arrange the seating / food based on the responses. 

All of these tasks can be stressful and overwhelming at times. Planning a wedding requires being organized so everything stays on track and runs smoothly. Planning a wedding can also be very time consuming when you are having to oversee every last detail. Using a service such as DialMyCalls can save you a lot of time and take some of the stress off of your shoulders, by offering a much more effective system with our automated wedding invitations. How does it work you might ask?

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