Motion picture studios and movie theaters using mass notifications for promotional use are required to follow all the FCC and your state laws regarding sending automated phone calls or texts. Your customers are required to opt in to receive any kind of message from you, and you must never send any kind of unsolicited message. For texting you can have your customers opt-in to a list via text message, for example text COMPANY NAME to 80123 (our short code), which will opt them in to receive movie release dates and showtimes from you. For phone calls you need expressed written consent from them agreeing to receive your messages.
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