Radio stations that choose to use a mass notification service for promotional use are required to follow all the FCC and your state laws regarding sending automated phone calls or texts. Your listeners are required to opt in to receive any kind of message from you, and you must never send any kind of unsolicited message. For texting you can have your customers opt-in to a list via text message, for example text COMPANY NAME to 80123 (our short code), which will opt them in to receive content alerts and promotional messages from you. For phone calls you need expressed written consent from them agreeing to receive your messages.
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